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The reason why live streaming is becoming more and more popular is because we are already in an era of live streaming for all.
The popularity of webcasting has been out of control, and it has permeated us. Those live broadcast platforms such as Huya, Douyu, and YY are embarrassed to say that they haven't heard of it. The show is still to come, and the so-called webcast is simply a hodgepodge, which can be described as full of wonders and all-encompassing.
E-sports, online games, traveling, shopping, eating, drinking, Lazar, there is nothing you can't see, only what you can't think of. As long as you have an outstanding live broadcast style and a monthly salary of more than 10,000 per month, you are simply ruthlessly crushing me and other hard-working office workers. So here's the problem.
Why is webcasting so popular? The biggest reason is that the "Internet celebrity economy" has a huge room for profit, and the more people there are, the higher the income may be.
First of all, in the current era, everyone has the desire to express themselves, of course, it has always been the dream of human beings to express themselves, but only in today's live broadcast era, all mankind can fully express this dream,With the help of mobile internet, everyone can show their life to others online, which makes live streaming more and more popular.
Secondly, everyone is on the live broadcast, and everyone loves the live broadcast, which shows how ordinary the communication between people is, and how much people want others to see their own thoughts, see their inner world, and see their own thoughts. We didn't think before, but now we really know how lonely human beings were before the live broadcast.
In short, the popularity of live streaming is because it allows humans to find an opportunity to show themselves, so that people no longer stay alone in their own world, thus escaping from loneliness.
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In today's era of rapid development of the Internet, live streaming has long become an important platform for us to show ourselves in our lives, but some people do something unreasonable in order to attract the attention of others, regardless of human ethics! We all know that the scene of a car accident is a very serious and urgent place at all times, but just recently, there were two men dancing crazy and awkward at the scene of the car accident and started a live broadcast, which makes people feel unbelievable when they hear it, which one of them is making trouble?
Webcast platforms provide a platform for individuals to show themselves and dissolve the privilege of communication. In the era of mass communication, the dissemination of influence must go through a professional platform, and the online live broadcast platform gives everyone the right to disseminate images. This provides an attraction.
The low barrier to entry for live streaming platforms breaks the live streaming privileges that were traditional** and elite in the past. Everyone can participate in it, and the main body of the live broadcast is generalized.
Diverse live content. Compared with text, **, the live broadcast itself is more attractive, and in addition, the live broadcast has lower requirements for cultural level. The content of the live broadcast is decided by the anchor, and compared with the fixed ** mode, the content of the live broadcast is more diverse and autonomous.
The tip-sharing mechanism of the live streaming platform attracts users to participate in the live broadcast. There is a tipping function in the live broadcast, that is, users can tip their favorite anchors during the live broadcast, and the anchors can profit from it. This monetization mechanism has attracted more and more users to participate in live streaming.
The popularity of live streaming has further fueled its popularity. Affected by the herd mentality, people who have never been exposed to live broadcast will also unconsciously contact live broadcast after receiving the "Amway" of others for live broadcast, and the characteristics of live broadcast itself are very likely to develop them into in-depth users.
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The scene of the car accident sounds more serious and scary. However, there was a paragraph on the Internet**, which said that near Zhongshan Road in Nanning, there were two men dancing crazy and awkward in front of the car accident scene, which made people really unbelievable, which one is this trouble?
**The two men twisted around, dancing wildly, the scene was laughable, it turned out that this was a traffic accident that happened on January 2 near Zhongshan Road in Nanning, where a white car collided with an electric return car, and there were police cars on the side. Suddenly, the two men walked from the side of the road to the scene of the accident, standing in front of the accident vehicle and shaking wildly.
Seeing this, many citizens said that there was a car accident next to them, why are these two people so happy, and they want to be famous too much.
In fact, in recent years, with the development of Internet technology, the emergence of online live broadcast platforms has provided everyone with a channel to disseminate information. Sociologist Xie Jinfu believes that the reason why online live streaming is crazy is that it can satisfy some people's pursuit of fame and fortune.
On the other hand, in recent years, online live broadcasts have also brought a lot of state problems, among which some viewers have given tips to anchors without moderation, which has caused many family and social problems. For example, there is a ** report, a 12-year-old primary school student addicted to mobile games, secretly put the 40,000 yuan of hard-earned money saved by his mother to the game female anchor, his mother wanted to cry without tears after learning about it, there are many such cases, the reason behind it is not only the constraints of the law, but more rely on the self-discipline of the content publisher, Xie Jinfu said that the network is free, but the live broadcast can not be capricious, and the management must be restricted.
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As we all know, in the event of a car accident, the first thing is to treat the injured. But recently, at the scene of a car accident in Nanning, a very puzzling thing happened. In order to become famous, the two young people danced wildly at the scene of the car accident, and at the same time they were still broadcasting live on the Internet.
Live broadcast chaos should be managed in a timely manner, mainly from the following aspects:
Measures have been introduced to regulate live broadcasting
In July 2016, the Ministry of Culture issued the Notice on Strengthening the Management of Online Performances; In September 2016, the State Administration of Press, Publication, Radio, Film and Television issued the Notice on Issues Concerning the Strengthening of the Management of Online Audiovisual Program Live Streaming Services, which clearly pointed out that:Institutions and individuals that do not meet the relevant requirements must have the corresponding qualifications to carry out online audio-visual program live broadcast services; On November 4, 2016, the Cyberspace Administration of China (CAC) issued the Provisions on the Administration of Internet Live Streaming ServicesIt is required to implement hierarchical and categorical management of live broadcasts, establish a credit rating management system for internet live broadcast publishers, and implement measures such as "real-name registration of anchors" and "blacklist system".
Responsibilities should be clarified, supervision should be strengthened, and reporting channels for netizens need to be further unblocked
In fact, the "Provisions" also further clarify the responsibilities of live broadcast platforms in the regulatory systemIt is clarified that the platform should be equipped with professional management personnel who are "suitable for the scale of service", and establish and improve the information review and information security systemimprove management measures such as "on-duty inspection" and "emergency response"; It clarifies the technical responsibilities of the live broadcast platform, and the live broadcast has the ability to "block the Internet live broadcast in real time", establish a live broadcast content review platform, "annotate or broadcast" the live broadcast content and "label the information" of the platform, so as to achieve the effect of being able to trace the source, and keep the live broadcast content and release logs for no less than 60 days; It clarifies the responsibilities of the real identity authentication system of the live broadcast platform, and ordinary online live broadcast users follow the principle of "voluntary at the front and real names at the backend".Authentication is carried out by means such as their own mobile ** number, and online anchors should be authenticated according to identity documents, business licenses, and organization ** certificates.
It is very important to deal with the chaos of live broadcasting, so it is necessary to crack down on it.
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Putting aside the reality that even the real-name system has high liquidity and difficulties in supervision of online anchors, if the live broadcast platform can operate in accordance with the law, standardize management, and take the initiative to take responsibility, how can online anchors be bold in the live broadcast room. Therefore, to control the chaos of online live broadcasting, the most important thing is to strengthen the supervision of live broadcast platforms, so that live broadcast platforms can truly assume the main responsibility.
The intensification of supervision by laws and regulations has affected the development of live streaming to a certain extent. The "Provisions on the Administration of Internet Live Streaming Services" have made a series of provisions on live broadcasting, and the routine of sensationalism and playing side-kicks to attract users in the past will no longer work.
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On the one hand, in recent years, online live broadcasts have also brought a lot of problems, among them, some viewers have given tips to the anchor without restraint, which has caused many family and social problems. For example, there is a ** report, a 12-year-old primary school student is addicted to mobile games, and secretly put the 40,000 yuan of hard-earned money saved by his mother to the female anchor of the game, and his mother wants to cry without tears after learning about it.
The network is free, but live broadcast cannot be capricious, and the management that must be managed must be restricted.
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