How much does it cost to join an optical store? Is it expensive as they say, or it s better to open

Joining an optical store needs to pay some franchise fees, which are usually not very expensive, and the specific situation is analyzed on a case-by-case basis.

The franchise fee required for the franchise of the optical store usually includes the franchise fee, the privilege fee, the deposit and other expenses, the range ranges from thousands of yuan to tens of thousands of yuan, most brands are between 1-50,000 yuan, and most of them are below 30,000 yuan. There are also more expensive ones, but on the whole, the franchise fee is not very high.

Joining or opening your own store are good choices, see which one is more suitable for you. Joining costs more, but you can get more help and resources, and the difficulty and risk of opening a store are smaller; Open your own optical store to save the franchise fee, but you have to explore it yourself, you may suffer losses and detours, and all kinds of problems have to be solved by yourself, but you are not restricted by any terms, you can develop your own brand. Therefore, these two methods of opening a store have their own advantages and disadvantages, so choose carefully.

Suggestion, other people's statements are only for reference, some people say to join the pit, some people say that they can't make money, you need to rely on your own rational judgment, comprehensive analysis.

Although it costs money to join, but it is also more worry-free, of course, if you have no problem in terms of management, goods, site selection, etc., then it is natural to open it yourself, after all, you can open it relatively freely, and you can also develop your own brand, in fact, it doesn't matter if you don't understand, now there is a sunshine bus in the optical store experiential training for opening an optical store.

Optical stores are small businesses, and it doesn't cost much to join a general brand of optical stores. In fact, if you don't join, it doesn't have much impact on your own purchase. A search on the Internet, ** a large group of merchants.

As of January 2020, the investment in the franchise of optical stores ranges from 100,000 to 200,000 yuan and as much as 450,000 yuan.

1. Franchise fee.

This fee is different depending on the brand partner. Generally speaking, when joining an optical store brand, investors need to choose the cooperation method first, and then sign a franchise contract with it. This fee is usually between 1-50,000 yuan, of course, there are very few eyewear brands that do not charge this fee.

2. Rent costs.

If you want an optical store to do well, investors have to choose a good location. What are the best places to visit? The area around the school, the bottom of the community, the commercial block and other places are very good.

If an investor opens an optical store of about 200 yuan in a prefecture-level city, the rent will cost about 20,000-30,000 yuan per month.

3. Decoration costs.

We all know that the decoration grade of the house is usually divided into simple decoration, hardcover and luxury decoration. Depending on the decoration grade, the decoration cost of the optical store is different. Generally, the decoration fee is charged by square meters, a few hundred yuan per square meter, and more than a thousand yuan.

4. Equipment costs.

Investors need to purchase optometry equipment, air conditioners, monitoring equipment, etc., and also need to purchase some counters.

5. Product cost.

The product cost here mainly refers to the purchase cost of glasses such as frames, lenses, and care solutions. Investors can decide on the stock size based on the size of the optician. Generally, for an optical store of about 200 yuan, the investor can prepare 3-40,000 yuan for the product.

6. Personnel salary.

Investors need to recruit staff such as shopping guides, optometrists, store managers, etc., and pay labor compensation.

The franchise fee of the optical store needs to be integrated according to these aspects:

1. Join the brand of the optical storeWhether there is a franchise feehow much it costs;

2. How much money is needed for glasses store goods, and generally do not require a franchise feeDistribution requirements

3. The decoration cost of the optical store franchise, which needs to be based on your optical storeThe level of luxury of the decorationto decide.

4. The cost of rent for the eyes, which needs to be decided according to the location where you are renting, according toPrices vary depending on the location

5. Daily promotion and publicity expenses, such as brochures, leaflets, business cards, etcPublicity costs

6. Daily water and electricity bills, thisAccording to the actual useThe situation to be determined.

To sum up, the cost of joining an optical store is a combination of all the above costs.

How to choose a reliable strength to join? 1. Let's take a look at whether the business relies on medical equipment, traditional Chinese medicine, and traditional Chinese medicine to treat myopia? (Is it the model you want) 2. See if the merchant has a national patent 3. There are cases of conditioning eyesight (it is best to do it on the spot) 4. Take 1-2 myopic children by yourself and let them condition on the spot in person (the general merchant product is at most a reliever, and it is impossible to improve the eyesight) 5. Make a record of the eyesight before and after the test to know if it has improved?

There is no need to join, a franchise fee is more expensive, and there are more restrictions on it, if you do it yourself, you can consider participating in the training of the optical store, it is better to have the experiential training of the optical store of Chengdu Sunshine Bus, because it is trained in a physical store with a better operating situation, so not only the technology, including the business skills of the store, etc., can be learned, so you only need to participate in the training.

Generally, it is tens of thousands, different brands are different, and there are many brands that are free of franchise fees, such as Ali Federation.

How high is the cost of joining, you have to open about 60 square meters, if you go to join, you have to spend at least two or three hundred thousand, of course, the franchisee hopes that you give him as much as possible. If you have enough funds, it is not an exaggeration to say that opening such a store will not cost you nearly a million. Therefore, it is recommended that you do not join, it is best to spend some money to learn the technology of optometry and glasses by yourself, and learn the experience of opening a store, which is not much better than if you join.

How much does it cost to open a glasses franchise store, this is based on the size of your store, the city where it is located is still related, generally speaking, 100,000 yuan can successfully open an optical store.

If you are still choosing what brand of optical store for you, here I can recommend you a Hawker glasses is still a very good glasses project, in this industry has been done for a long time, and the glasses industry is very profitable, you can try to do it.

This is different according to the size of the store, such as Ladbrokes optical glasses store to join, there are three different sets of franchise programs, respectively for different entrepreneurial groups to provide programs, but in their franchise, are free of charge, the only requirement is that you can use their company's products, from the opening of the store planning, decoration, training, etc. can be provided for free. This is **, you can take a look at it specifically.

Generally, small optical store equipment can choose the general appropriate equipment, the cost ranges from 3-40,000 yuan, and the specific equipment can also be based on their actual situation.

1. Store rent.

For the general small optical store store area requirements in 30-50 square meters of store size, and the amount of store rent depends on the location of the store and the city is still very different, generally speaking, small optical stores are mainly opened along the street or around the school, mainly for the low-end market, and the store rent in these locations is generally 2000-5000 per month, the rent is relatively low, if it is their own store, this cost is also saved.

Second, the cost of product sampling.

The opening of the optical store should have the first sample products, generally mainly low-end and mid-end products, relatively few high-end products, or a single or have, the investment cost of this piece is about 20,000 yuan, mainly including myopia glasses (frames, lenses), sunglasses, children's glasses, reading glasses, etc.

3. Equipment costs.

Optical shop is indispensable is optometry and processing equipment, for the different brands and functions of the equipment, it is also tens of thousands to hundreds of thousands, the general small optical shop equipment can choose the general appropriate equipment, the cost ranges from 3-40,000 yuan, and you can also choose according to your actual situation.

Fourth, the cost of decoration.

The decoration of optical stores is generally relatively simple, and the general small optical stores do not need to be decorated too luxuriously, and the appropriate simplicity and generosity can be, and the main cost is that the production of various counters and store signs is estimated to cost 2-40,000 yuan.

Fifth, labor costs.

Most small optical stores are mom-and-pop shops, and they are usually managed by their own families, and they only consider whether to hire employees after the store is sold. It can be determined according to your own situation, not necessarily the most expensive is the best, and it is better to go step by step.

If you want to open an optical store, in the case of limited funds, if you want to join to get help, it is recommended to choose the brand, some of which are free of franchise fees, and there will not be much investment. And it is easier to open the market, which can better introduce later consumption. [Click to learn more about the franchise project].

How much is it to open a glasses franchise store, this is based on the size of your store, the city where it is located is still related, generally speaking, 100,000 yuan can successfully open an optical store, if you are still choosing what brand of glasses store for you, here you can recommend a Hawker glasses or a very good glasses project, in this industry has been done for a long time, and the glasses industry is very profitable, you can try to do it.

Optical store joining, in fact, regular brands are very good, the key question is, which is more suitable for yourself, simply explained.

1. Big brand optical stores

Those well-known optical stores have a high degree of brand recognition in the market, customers are more trusting after joining, the platform management is formal, and there is more help that can be given. However, the franchise fee is often very high, the threshold for opening a store is high, and there are many restrictions on various terms.

2. Small and medium-sized brand optical stores

This kind of optical store is generally less well-known, or has a reputation in a certain area, and is in the stage of developing the market. The cost of joining and other expenses is much lower, and there are more benefits for early franchisees, and the service is generally very attentive. There are also disadvantages, the scale of the platform is small, the resources and assistance may not be very large, and customers will not particularly trust the product.

Only if it is a regular brand, large and small optical stores can be considered, and you should be more aware of which one to choose.

There is no one good, it depends on how you open in the first, how to position, for example, whether you want to import a brand or a domestic brand, domestic Baodao, Wu Liangcai, etc., foreign brands such as Louis Dior, TOTA glasses, Essilor and so on. If there are still cheaper ones that are more than domestic, you have to inspect these companies according to your positioning.

If you have abundant funds, you can consider Dr. glasses, if it is not very abundant, it is recommended to choose Guangshi, because Guangshi does not make money by joining after all, mainly by product exports, so the relative investment is a little lower.

If you don't know anything, choose one with better service, otherwise the whole half-bucket of water will be old.

The quality of Wu Liangcai's glasses is too poor, and the service is not good.

Personally, I recommend Tyrannosaurus glasses.

At present, the more reliable glasses brands in China:

1. Daming glasses: only have a store in Beijing, and it is directly operated.

2. Baodao glasses: Taiwanese brand, there are stores all over the place, but there are more cottages, pay attention to identify whether there are other characters in the name or font size impersonation. It is suitable for those with a large investment amount, more than 600,000 yuan.

3. Charleston glasses: There are many stores in the country, and the general urban areas are good, but the towns are backward and there is no regional protection. It is suitable for those who have experience in self-management.

4. Ruisen glasses: a new brand based on the extension of local brands, a blank market, strong support, and popularity needs to be improved, but the service is very strong, suitable for those who have no experience in the initial stage of entrepreneurship.

Thinking about an optical store to join, you can take a look at this Charleston optical store, which is also a franchise. You can take a look.

My friend seems to be making wide-vision glasses, I don't know if he joined it.

Like Guangshi, Dr., Seiko, Baodao, Daming, Daguang, Wu Liangcai, etc. are all big brands, these brands have their own strengths, but I heard that **Treasure Island does not attract investment.

It is recommended that you choose wide-vision glasses, I have understood it before, and then I chose other brands by mistake, and I regret it.

The franchise fee of an optical store is also directly related to the consumption level of each place and the area of the store chosen by the entrepreneur.

The larger the store area and the higher the city level, the higher the franchise fee required. Entrepreneurs can reasonably choose a franchise model that is more suitable for their own conditions according to their own financial strength, which is conducive to improving the probability of success of joining.

Similarly, taking a store area of 50 square meters as an example, the total cost of joining in first-tier cities is about 210,000; The total cost of joining in second-tier cities is about 190,000; The total cost of joining in third-tier cities is about 180,000.

It includes various expenses incurred in operation, such as rent, decoration costs, equipment costs, material costs, staff salaries and working capital.

Among them, the working capital is a must for entrepreneurs, and it plays a decisive role in the long-term stable operation in the later stage.

Of course, the above are the overall expenses incurred in the operation process, and do not include specific brand usage fees, which need to be subject to the actual choice of entrepreneurs.

It is not difficult to see that the franchise of the glasses industry is a relatively low-cost franchise project, which is suitable for most entrepreneurs.

However, in terms of brand selection, entrepreneurs should also consider their own financial strength and choose the franchise brand within their ability, which is more conducive to long-term development. <>