Write to entrepreneurs on how to improve your marketing skills

Now there are a lot of marketing methods, online and offline have their own tricks, as a project crowdfunding, good at Internet promotion platform, today Mi Xiaoli will talk about offline marketing or promotion skills:

1) Know yourself and your opponent before you meet. First of all, it is necessary to have a certain understanding of the customer you are about to meet, and get to know the customer through colleagues, other customers, salesmen from other manufacturers, bosses, downstream or upstream customers of the customer, etc.

2) Write down the purpose of the meeting, write down what you are going to talk about, and think about and organize your language.

3) Dress neatly, hygienically, appropriately and energetically.

4) The first sentence of the self-introduction should not be too long. For example, some salesmen will come to the door to introduce:

I am a salesman (salesman) of the **centimeter** branch**"。This sentence is too long, and customers feel uncomfortable when they hear it, how can they listen to a large list, and they still don't know your situation. The usual introduction is:

Hello! I'm from the ** factory. "The customer looks at you, and then says:

I am **, a salesman (salesman) of **branch. "

5) When explaining the intention, learn to use some instructions or compliments to get the customer's attention. For example: You can say:

It was the ,...... sent by the ** manager"You can say:"After being introduced by the customer, I made a special trip to visit you. "You can say:

It is the salesman of the ** manufacturer who said that your business is doing well, and I am here today to visit you and learn from you! "In this way, it is not easy for the customer to refuse, and at the same time understand that you already know something about him or the market, and he is not a newcomer who doesn't know anything, he will actively cooperate with you, and will immediately order someone to make tea for you.

6) When promoting products, we should try to grasp the advantages and benefits of the product, sometimes customers will tell you some products, you must listen carefully to the customer, even if they say wrong, you must listen to it, and then use the problem to correct their mistakes. It is best to bring relevant materials, product manuals or appraisals to make customers feel trusting of you. When customers feel that your product is too expensive, it's best not to argue with them, but to let them understand the value of the product and make them feel that they are worth the money.

I'd love to see it, can you show it.

1. Improve your marketing quality, this quality is first of all to cultivate a good psychological quality, because doing sales work starts from being rejected by customers. If you choose to do sales work, you must have the psychological quality to deal with customer rejection. In the actual sales process, everyone's sales ability is not innate, and it is necessary to go through a repeated process of failure, reflection and attempt, in order to form a set of sales style and experience that conforms to one's own, and finally train to become an excellent salesperson.

2. Cultivate a good etiquette habit, pay attention to neat and tidy clothing when visiting customers, harmonious matching, and dress appropriately, and it is very important to make a first impression.

If you want to increase sales, then the main thing is. Be humble and learn more from your predecessors how they sell to others.

The second is to pay attention to skills.

Good basic knowledge and skills: 1. Product expertise: Good product expertise is the basis for talking to customers when selling products.

2. Good sales skills; Good sales skills can make your sales work with half the effort, and you can improve this ability by reading sales books and asking experienced salespeople for advice. 3. Strong execution Only through action can we create results, and strong execution is the key to success and the key to increasing sales.

1. Marketing managers must understand what marketing is, in short, marketing is the distribution of benefits in the process of enterprises to achieve their own goals and turn products into commodities. Understanding this concept, sales can have goals, in order to make marketing managers take into account the interests of the company, distributors and end users in the sales decision-making process, in order to continuously improve our service level and market management capabilities.

2. Establish the concept of product positioning.

Product positioning refers to positioning a product as a high-end, mid-range or low-end product. This is mainly reflected in the quality and quality, but in fact, due to the fact that the worst in many cases can not be intuitively judged, so the first has become the main symbol of the basic positioning, at the same time, the adoption of the "one place, one price" regional sales policy is also the embodiment of the concept of product positioning in different markets. The ability of market positioning is directly manifested in the accuracy of the company's product positioning.

In order to achieve accurate market positioning, enterprises must improve the ability of marketing managers in the following four aspects: (1) market research and research capabilities; (2) the ability to grasp the market segmentation criteria; (3) the ability to evaluate and identify target markets; (4) The ability to occupy and maintain market positions and regulate the market.

As a salesperson, you must have enough understanding of the product you want to sell, and you must also be clear about the consumer group that your product is for, and you must also learn to analyze the advantages and disadvantages of your product in similar products and the supply and demand of the product in the market, so as to formulate.

Your sales strategy and plan to make yourself better able to complete the sales task.

At the same time, some qualities should be possessed, neatly dressed, generous and confident, smiling, able to speak well and eloquently this is the basic, active and studious, observant of words and feelings, improvisation, this is incidental, sleek communication, punctuality and trustworthiness This is a must.

Try to do these things well, it will help you!

It is advisable to read more books written in foreign countries, there is a successful sales king, or a parchment roll, a wolf totem.

All have their own advantages.

In fact, do sales, sales is not the product, is their own, every time a product is sold, there will always be some difficulties, sales experience is accumulated in this way, don't be afraid of being rejected by customers, it is because of the rejection that we have grown up, will summarize themselves, every day after work, summarize to themselves, summarize what work has been done today, what have you learned today? Is there any improvement on what I've done today? When you wake up in the morning, you need to tell yourself that everything is going well.

Maintain a good attitude. Keep smiling.

In fact, it should not be difficult to find that the people around you are your customers, so you should show your courage and communicate with them. Don't be afraid to fail.

Because failure is the beginning of success.

After each contact with a customer, use your own notebook to record their information, make a plan, conduct a return visit, and send a small gift to the customer every other time. This makes it easier for them to contact you first if they need this aspect in the future.