How to improve your salesman s marketing skills

Knowing one's own situation and that of the enemy. Do what you like.

Serve.

If you want to do marketing, you have to start from scratch.

1. Read professional books on marketing carefully, such as Kotler's "Marketing Management" series and Trout's "Positioning" theory series. This is the necessary theoretical basis for doing a good job in marketing, without this theoretical foundation, it is impossible to understand the phenomenon of marketing.

Second, carefully read the successful cases of marketing, we see all kinds of advertisements from TV every day, the success and failure of various enterprises, what is the principle of the success and failure of these enterprises? How did the experts analyze it? Read the case studies to learn about the stories and theories behind them.

Third, we should go to the market, start from the grassroots level, communicate with customers more, understand customers, understand the company, understand the industry, combine the theoretical knowledge and practice learned, guide practice with theory, and test theory with practice.

As long as you do the above three points, you can become a master in the marketing industry in half a year. Our company is professional in brand planning, and needs to make marketing plans for customers, and our newcomers are learning and improving in this way. An excellent marketer must have rich professional knowledge and a hard-working market research spirit.

Any achievement requires hard work, and I hope you can master the theoretical and practical knowledge of marketing as soon as possible.

First, improve your marketing quality, this quality is first of all to cultivate a good psychological quality.

Because doing sales work starts with being rejected by customers. If you choose to do sales work, you must have the psychological quality to deal with customer rejection. In the actual sales process, everyone's sales ability is not innate, and it is necessary to go through a repeated process of failure, reflection and attempt, in order to form a set of sales style and experience that conforms to one's own, and finally train to become an excellent salesperson.

2. Cultivate a good etiquette habit, pay attention to neat and tidy clothing when visiting customers, harmonious matching, and dress appropriately, and it is very important to make a first impression.

3. To understand your sales products, the salesman must read the two "scriptures", "products" and "customers". As a salesman, one must first have a comprehensive knowledge and understanding of the products you are selling. Grasp the function and utility of the product, and be able to accurately express the use value of the product.

and how to use. Understand the value proposition of the product.

Comparative advantages and market share of similar products.

If you want to increase sales, then the main thing is. Be humble and learn more from your predecessors how they sell to others.

The second is to pay attention to skills.

Good basic knowledge and skills: 1. Product expertise: Good product expertise is the basis for talking to customers when selling products.

2. Good sales skills; Good sales skills can make your sales work with half the effort, and you can improve this ability by reading sales books and asking experienced salespeople for advice. 3. Strong execution Only through action can we create results, and strong execution is the key to success and the key to increasing sales.

Improve your sales approach.

1. When you can't understand the real problems of customers, try to let customers speak.

Ask more questions, with a curious mentality, and give full play to the spirit of getting to the bottom of things, so that customers can complain more, ask more questions, and understand the real needs of customers.

2. Agree with the customer's feelings.

When the customer finishes speaking, don't ask a direct question, and avoid the excitement emotionally, for example, I feel you, which can lower the customer's vigilance and make the customer feel that you are on the same front as him.

3. Grasp the key issues and let the customer elaborate on them.

"Repeat the customer's specific objections, understand the customer's needs in detail, and ask the customer to explain the reasons in as much detail as possible at the key issues."

4. Identify customer problems and repeat customer questions.

What you have to do is repeat what you hear, this is called following, understanding and following the part of the customer and yourself that agree with each other, this is the channel to the final deal, because doing so can understand whether your customer knows the benefits of your product, which lays the foundation for you to guide the customer to the final success.

5. Let the customer understand the real motivation behind their objections.

When the customer sees the motivation behind it, the sales can start from there, think of and say the value that the customer needs, then the gap between them will be eliminated, and only then can a real relationship of mutual trust be established with the customer.

Measure. 1. Fierce soldiers.

The Art of War says not to fight unprepared battles. As far as sales is concerned, the same is true. Investigate the market and know what to expect. You can learn the skills of other ** members, only by absorbing the strengths of each family, you can refine the invincible golden body!

2. Pay attention to details.

It basically talks about the hospitality of ** staff to take the initiative and be enthusiastic. Enthusiasm is not something that can be expressed simply through external expressions, the key is to do it with your heart. The so-called sincerity, gold and stone for the open!

Dive into the night with the wind, moisturize things silently, the real sincerity is to think about what customers think, meet their needs with the company's products, so that they can get benefits.

3. Leverage strength.

Sales is a process of integrating resources, how to make reasonable use of various resources, the help of sales performance can not be underestimated. As a member of the front line of sales, this is equally important.

To improve sales ability, the following methods and practices can be considered:

Learning and expertise: Continuous learning and upgrading of expertise is the key to improving your sales capabilities. Learn about the features, benefits, and competitors of the product or service you're selling, as well as the latest trends and market dynamics in the industry.

By participating in training courses, seminars, reading books and paying attention to industry information, you can continuously improve your professional knowledge.

Sales Skills Training: Taking sales skills training can help you master the basic skills and strategies of selling. This includes techniques such as how to build relationships, ask questions and listen, solve customer problems, negotiate, and close sales.

Through training and practice, you can continuously improve your sales skills, enhance your self-confidence and sales effectiveness.

Observe and emulate successful salespeople: Observe and learn the practices and techniques of successful salespeople. Pay attention to their sales skills, communication styles, sales skills, and customer relationship management.

Learn from them and emulate their successful strategies to develop and shape your own sales style.

Build authentic relationships with customers: Building authentic relationships with customers is the foundation of successful sales. Strive to understand the needs, concerns, and challenges of our customers and build trust and empathy with them.

Build long-term customer loyalty by providing valuable solutions, actively listening to customer feedback and suggestions, and maintaining good communication and relationships.

Analyze and improve: Regularly analyze your sales performance and outcomes to identify your strengths and room for improvement. Identify opportunities and strategies for improvement by evaluating your sales process, customer feedback, and sales data.

Constantly adjust and improve your sales strategy and strategy to improve sales effectiveness and achieve sales goals.

It is recommended to use the input method of the pocket database, which is a tool software that integrates a variety of functions, covering the core functions such as the phone library, SOP speech, database, circle of friends template, and enterprise notification. Through the pocket database, salespeople can easily call up a variety of preset words and materials, and send them while chatting, so as to improve work efficiency. The product supports cloud storage, which is convenient for users to manage and maintain the database.

In conclusion, improving sales capabilities requires continuous learning, practice, and improvement. By continuously improving your expertise, developing your sales skills, building good customer relationships, and continuous self-reflection, you can gradually improve your sales capabilities and achieve better sales performance.

1. Marketing managers must understand what marketing is, in short, marketing is the distribution of benefits in the process of enterprises to achieve their own goals and turn products into commodities. Understanding this concept, sales can have goals, in order to make marketing managers take into account the interests of the company, distributors and end users in the sales decision-making process, in order to continuously improve our service level and market management capabilities.

2. Establish the concept of product positioning.

Product positioning refers to positioning a product as a high-end, mid-range or low-end product. This is mainly reflected in the quality and quality, but in fact, due to the fact that the worst in many cases can not be intuitively judged, so the first has become the main symbol of the basic positioning, at the same time, the adoption of the "one place, one price" regional sales policy is also the embodiment of the concept of product positioning in different markets. The ability of market positioning is directly manifested in the accuracy of the company's product positioning.

In order to achieve accurate market positioning, enterprises must improve the ability of marketing managers in the following four aspects: (1) market research and research capabilities; (2) the ability to grasp the market segmentation criteria; (3) the ability to evaluate and identify target markets; (4) The ability to occupy and maintain market positions and regulate the market.

If you want to do a good job in marketing the market, you must first understand the products you are dealing in and be professional when introducing them to customers. It is necessary to observe the direction of the customer's attention, analyze the type of customer in time, if the customer is affinity, you must take the initiative, if the customer is self-oriented, you must give the customer the space for self-choice.

Ability is based on the familiarity with your own products, the more familiar you are with your own products, the more capable you are to sell your products, the other most important skill is psychology, no successful salesman is not proficient in psychology, only if you understand the other party's every move, you can be in the chest. The art of war is cloudy:"Only by knowing oneself and knowing one's opponent can one not be defeated".

Sales sales are the same as warfare, but sales sales are different from warfare, after tackling key problems for the first time, we should turn our enemies into friends, so that we can become victorious generals.