How keywords are earned

There are two types of keyword search results, one is in the ad that spent money to do PPC (there are two words promotion after the green display **) or the right side of the page is all ad positions; The other is that the number of page views is very high (such as some industry **, such as lawyer network, law 168, etc.) will be automatically included, these links will be ranked behind the advertisements that have spent money to promote, and it is difficult for the general company to be included naturally, but some network companies can do it through optimization, in fact, optimization is to deceive the number of views through technology! By extension, Google is the same, but it's the ads that say the sponsored link.

If yes, then I told my friend, first of all, the friend ** must be included, and there must be a certain **weight, how can this be done? It is still necessary to follow the golden rule of "content is king, external links are king".

Keyword ranking also depends on content as king, friends you**must have more original content closely related to keywords, only with more original content (note**internal link construction, especially the construction of anchor text internal links), and at the same time consider the daily regularity of external links (anchor text external links) After the daily regularity of construction, the weight of the entire **search engine may continue to improve, and the keyword ranking can be done, and it is not easy to decline too quickly after doing it.

Secondly, when choosing the first keyword, it is necessary to make a comprehensive decision based on the development goal (whether to be a brand or pursue the instant order rate, the company's main sales area and the target development market area), their product advantages and the general situation of the industry (competitors), the search habits of netizens, and the popularity of related keywords. Keywords that do not conform to the search habits of netizens are often just "looking beautiful" and cannot have the desired effect.

And, in addition to the corresponding keyword settings of each web page, the setting of keyword density and the organization of related articles, it is recommended that friends carefully study the traffic statistics (such as cnzz) and competitors, and combine the sales situation of the industry and the search habits of netizens, and according to the company's own situation, do a good job of setting up "long-tail keywords" on the competitive products of some enterprises, so as to better solve the problem that some of their own enterprises have low weight and popular industry keywords can not be done. And it can effectively increase the weight of **.