Are big name companies also doing live broadcasts? How do I do enterprise live streaming?

1. Solve user doubts.

Enterprises can solve users' doubts about products through live broadcast, and can also intuitively show the specific structure, performance, and advantages of the product, so as to effectively solve the problem of information asymmetry, and users can intuitively see and understand the goods without going to the scene, which is more convenient for the people.

2. The consumption process is clear.

In the past, we consumed for "fruit" and only ate eggs and didn't care about the hens that laid them. Now we care not only about the result, but also about the "process". Before eating eggs, we want to understand the living environment and health problems of chickens.

Nowadays, when eating in a restaurant, I will also pay more and more attention to the cooking process of the food and the hygiene of the kitchen. All of the above processes can be presented through live broadcasts.

3. In-depth communication and emotional resonance.

In this era of fragmentation, in this decentralized environment, people have less and less intersection in their daily lives, especially the communication at the emotional level is getting shallower and shallow.

The live broadcast, this form of content broadcasting with a sense of ritual, can allow a group of people with similar interests to gather together, focus on common hobbies, infect each other, and achieve a high-level moment in the emotional atmosphere. If enterprises can use live broadcast to boost the flames in this atmosphere, their marketing effect must be a thousand pounds. 4.

Increase brand trust.

There is no doubt that when consumers trust a brand, they subconsciously choose which brand to buy. It's amazing how well the publicity was achieved in such a simple way. And this is not the most amazing place, through such a live broadcast, the performance of employees can be doubled, which is what enterprises value most.

In doing, Huawei, Alibaba and other large enterprises are doing live broadcasts, mainly used for product launches, event live broadcasts, etc.

It is possible to do this live broadcast, because his publicity efforts are still relatively high, and now some young people have more habits of playing mobile phones to watch live broadcasts.

First of all, it is determined that the company does the live broadcast, which is similar to the form of personal live broadcast, but it is very different. Enterprise live streaming is very professional in terms of service team, equipment, presentation form, user authorization, recording, and security. At present, it has covered various live broadcast scenarios such as training, finance, medical care, e-commerce, recruitment, etc., to achieve live broadcast without delay, and provide enterprises with a variety of SDKs, APIs and comprehensive industry live broadcast solutions to help digital transformation and accelerate the marketing process of enterprises.

Click to see how to choose an enterprise live broadcast system.

Enterprise live streaming process:

1. Pre-planning of the activity.

Determine whether the live broadcast scene (such as corporate meeting, corporate internal training, e-commerce marketing, product launch, etc., determine the time, place, and sub-venue) is a special scene such as a corporate meeting or surgery, whether it is an e-commerce or a cultural performance, and what interactive links are required);

Looking for professional solutions;

After the solution is determined, choose the appropriate live streaming platform;

Professional solutions** The Chamber of Commerce provides a full set of equipment for camera, audio, on-site console, director, and network support in one stop.

On-site testing and rehearsals 2-7 days before the event.

2. During the event: provide multi-faceted on-site support;

3. After the event: report the data in detail after the live broadcast, as well as record and playback, etc.

If you want to know more about enterprise live streaming, we recommend consulting Herto Cloud Live. The enterprise interactive live broadcast solution proposed by Huantuo has effectively improved the operation and internal work efficiency of the enterprise, supported high concurrency and low latency, synchronous live broadcast in multiple places, and multi-terminal one-click live broadcast, which is more than the public cloud, and is a 360-degree all-round service for all application scenarios, with nearly 10 years of IT live broadcast service experience, and has been tempered to create a full service for enterprises, using new technologies and tools to create better technology, which is not only powerful, but also easy to use and trustworthy.

The kind of function you said can be achieved by customizing a live broadcast system, or you can set your own live channel password, you can achieve this function on yy, you need to enter the channel password or someone needs to pull into the channel to **, if you are talking about the automatic sending of verification codes, you can contact the live broadcast platform to ask, but generally it should be paid.

Register for Linglong live broadcast, enter the channel settings, find**private in the settings**, you can set**password,**you can only enter the password to**live broadcast, and you can also interact and chat in real time during the live broadcast.

Enterprise live streaming is generally achieved through RHUB.

1. Quality. When a company starts to do live broadcasts, it may be a novelty for corporate fans, but if the quality of live broadcasts is not guaranteed in the early stage, then it is easy to wear out the interest and goodwill of users. In order for users to maintain a long-term favorable impression of enterprise live streaming, enterprises need to reflect the quality in live broadcasting.

This can create easy-to-understand and valuable live broadcast content from the aspects of target users, themes, de-specialization, and specialization, among which it is necessary to respect copyright, be responsible for the content you say, leave room for expression, do not exaggerate false publicity, and do not forcibly sell.

2. Topic selection. Before doing live broadcast, enterprises can first investigate user needs, that is, gather people with common needs or common characteristics together, and create a column live broadcast scene specifically for this group of users, because the purpose is relatively clear, the conversion will be relatively high.

In addition, enterprises can also create special live broadcasts according to different theme activities on different live broadcast platforms, such as snack festivals, mother and child festivals, national tides and other themes.

In addition, enterprises can also choose some scenario themes for the product that are suitable for the use of the product, such as what problems to solve and when to use them.

3. Anchor. In a live broadcast, the company's external business card is the anchor, so the company needs to choose an excellent and professional anchor, who can not only popularize the professional terminology of the product, but also have strong language expression skills, field control ability and adaptability, and also understand some user psychological knowledge.

To achieve your live broadcast requirements, it is recommended to choose a professional enterprise live broadcast platform to provide technical support.

The enterprise live broadcast platform can effectively ensure the quality of the live broadcast picture, and can also achieve ultra-clear and no jamming when a large number of viewers are at the same time.

In addition, a good corporate live broadcast platform will also provide a complete access mechanism, for example, employees can be set up to live broadcast with a password.

In terms of interaction, the enterprise live broadcast platform can also provide functions such as comments and favorites, so that viewers can communicate with the anchor or interact with each other. For inappropriate speech, there will also be a corresponding silence mechanism to control the order.

If you want to do low-cost, cost-effective enterprise live broadcast, you can choose to use the SaaS service model of the enterprise live broadcast platform, that is, open the live broadcast platform, you can use the live broadcast function, and do not need to purchase hardware equipment and deploy a special server service mode. A high-quality SaaS enterprise live broadcast platform can fully meet your live broadcast needs, and the fee is much lower than that of the project-based service model, which is more cost-effective.

The functions you mentioned can be realized for live broadcasting.

Different companies choose different live broadcasts.

1.It is oriented to B-end sedan car, C-end and hardware products.

This kind of product is mainly the choice of C-end entrepreneurial service model, mainly from the content of the cut-in, the content range mainly includes comprehensive, **, beauty, tourism, shopping, games, etc., of which the comprehensive and game start-up companies are the most, for which there is a serious homogenization of the fierce competition in the market.

2.Comprehensive live streaming software.

In this kind of products, the more outstanding products are YY, which mainly rely on the development of voice communication, in the process of development and degeneration, and gradually transformed into a comprehensive live broadcast platform integrating games, sports, food, etc., and its service content is large and full to meet the needs of different users.

3.A gaming live streaming platform.

Probably just a few of these grip chains.

In recent years, driven by technologies such as big data, artificial intelligence, and cloud computing, enterprise-level live streaming has risen rapidly, and enterprise live streaming has always maintained a rapid development trend. The outbreak of the new crown epidemic in 2020 catalyzed the acceleration of the digital transformation process of enterprises, and live broadcast has become an effective way for enterprises to connect and drive internal communication and external marketing, and has become an important driving force for enterprise revenue growth. In this context, the ability of online business reach and marketing transformation has become the core competitiveness of enterprises, and enterprise live broadcast has been applied and penetrated in industries such as finance, medical care, e-commerce, and information technology.

So what platform is suitable for corporate live streaming?

1. Traditional live broadcast platform The traditional live broadcast platform refers to the platform that has basic live broadcast functions, and the main role of this type of platform is live broadcast for users.

In this platform, you can only carry out simple live broadcast and interaction, if the enterprise just needs a platform for live education and meetings, then you can choose this. However, if an enterprise wants to carry out live broadcast and hopes to improve the company's popularity and drive the company's development through online live broadcast, this traditional live broadcast platform cannot be satisfied. Its disadvantage is that it has a single function and a single channel, and it can only be broadcast live and cannot be promoted.

This is contrary to today's multi-faceted society, where enterprises need multi-faceted development, which cannot be achieved through this kind of platform.

2. The SaaS platform is a paid platform that provides enterprises with all the network infrastructure, software and hardware operation platforms required to build informatization, and is fully responsible for a series of services of enterprises. The SaaS live streaming platform is now widely loved by major enterprises, because it only requires enterprises to pay a certain fee, and then it will provide enterprises with a full set of live broadcast functions and services, which is really cost-effective. Enterprises can use a professional SaaS system to ensure information security and support multi-terminal use.

Enterprises are afraid of encountering unstable situations during live broadcasting, while the SaaS system, an independent enterprise training live broadcast platform, is more stable, and there are a variety of marketing and promotion methods to convey brand value.

There are many SaaS live broadcast platforms, and Nuoyun is a good choice! Nuoyun Live broadcasts promote the fun of enterprise marketing, intelligent data analysis, and business process automation, tap the advantages of enterprises themselves, and help brands achieve sustainable development in the Internet era.

The enterprise live broadcast platform can learn about Weizan live broadcast. A professional enterprise live broadcast platform built on the WeChat ecosystem, with WeChat traffic advantages and social advantages, embedded in enterprise WeChat***, WeChat one-click creation and sharing of live broadcasts, efficient help enterprise marketing.

A total of more than 4 million enterprise live broadcasts have been held, serving more than 1 million enterprise users including Tencent, JD.com, Bank of China, Hunan Radio and Television, etc., covering 500 million users in 221 countries and regions.

I think I should be able to do this question!

This question is not difficult and can give you a reference!