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The core of Haier's culture is innovation. It is a cultural system that has been produced and gradually formed in the course of Haier's 20 years of development. Haier culture is guided by conceptual innovation, strategic innovation as the direction, organizational innovation as the guarantee, technological innovation as the means, and market innovation as the goal, along with Haier's development from scratch, from small to large, from large to strong, from China to the world, Haier culture itself is also constantly innovating and developing.
The general recognition and active participation of employees are the biggest characteristics of Haier's culture. At present, Haier's goal is to create a world famous brand in China and win glory for the nation. This goal perfectly combines Haier's development with Haier's personal value pursuit, and every Haier employee will fully realize their personal value and pursuit in the process of realizing Haier's goal of becoming a world famous brand.
The core of Haier's culture is innovation.
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The core of Haier's corporate culture is innovation. Haier culture is divided into three levels: material culture, institutional behavior culture and spiritual culture. "Dedication to the country, the pursuit of excellence", "Haier sincerity forever" is the core of Haier's culture.
Haier introduced. Founded in 1984, Haier Group is a global large-scale home appliance brand, and has transformed from a traditional manufacturer of household appliances to a platform for incubating makers for the whole society. In the Internet era, Haier is committed to becoming an Internet enterprise, subverting the closed system of traditional enterprises with their own systems, and becoming a node in the network interconnection, interconnecting various resources, creating a new platform for co-creation and win-win, and achieving win-win value-added for all parties involved.
Corporate culture and spirit.
1) The concept of right and wrong: always take the user as the right and take the self as the wrong - Haier creates the motivation of the user.
2) Concept of development: the spirit of entrepreneurship and innovation - the unchanging gene of Haier's culture.
3) Concept of interests: a win-win situation for Haier's sustainable operation.
4) Enterprise spirit: create resources, global reputation.
Service concept. At the beginning of the business, Haier put forward the concept of "sincerity forever", and realized the company's commitment to the integrity of users with high quality and high quality.
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The core of Haier's corporate culture is innovation.
Haier's corporate culture is a distinctive cultural system that has been produced and gradually formed in Haier's 20 years of development, and Haier's corporate culture is guided by conceptual innovation, strategic innovation as the direction, organizational innovation as the guarantee, technological innovation as the means, and market innovation as the goal.
Haier's corporate culture is divided into three levels:
1. Material culture.
2. Institutional behavior is a culture of disturbance.
3. Jinglv orange god culture.
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