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The process of making H5 is divided into:
H5 project production process: planning, creative copywriting, graphic vision, animation interaction, front-end and back-end development, promotion, etc.
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1 Background image.
H5: Cool pictures, inseparable from the background of the background, whether you can quickly change the background image, I believe is one of the criteria to test whether an H5 page can be completed quickly;
Flat: Can only be a single background, cannot be switched.
H5: In the cool background, with the outline-style text, if you can have another paragraph that can resonate, what a situation;
Flat: Cannot be inserted**.
H5: In addition to the background, the interaction between the key points and the cooperation with the text is an important way for the H5 page to mobilize the user's senses! The speed of light is defined as the distance traveled by light in 1 second, so the speed of light is faster than the speed of sound and faster than the speed of typing.
Planar: No.
6 button (click on the jump link).
h5: The advantage of the H5 page displayed on WeChat is that the interaction effect is good and the viewing is strong, but in the final analysis, it is necessary to return to the purpose of marketing. or for promotional purposes, which need to link to a more detailed introduction page; or the user collects information, which requires a link to the specified information collection page.
In this way, whether it has a click-to-jump function has become one of the hard criteria for judging whether a Huaihui H5 tool can be selected;
Flat: No buttons.
7 Input Box.
H5: In the WeChat H5 page, most of them are for the purpose of collecting information, except for publicity. In addition to using third-party form collection tools such as Maike Form, Golden Data, and Questionnaire Star, the built-in input box function of each H5 tool is also a good choice.
In this way, in the corresponding background, you can not only see the access information (such as the existing viewing permission), but also view the detailed registration data.
Plane: Cannot be added.
H5: It needs to be flexibly adapted to various mobile electronic products, such as mobile phones, tablets, etc.
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For example, Creative H5 means a standard computer language for making World Wide Web pages, a simplified vocabulary from HTML5, which is designed to support multiple on mobile devices.
The WorldwideWeb, also known as "www" or "web", is a system of many interlinked hypertexts accessed via the Internet, invented in 1989 by British scientist Tim Berners-Lee and made available to the public on the Internet in August 1991. The World Wide Web is at the heart of the development of the information age and the main tool for billions of people to interact on the Internet, but it is not the same as the Internet, but only one of the services provided by the Internet.
Since the 40s of the 20th century, the people of Fushengling have dreamed of having a worldwide information base. In this repository, information can not only be accessed by people around the world, but also easily linked to information elsewhere, allowing users to easily and quickly access important information.
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I feel that considering the system and logic of H5, it is not enough for designers to only have the ability to design a single element, and they need to have the ability to coordinate as a whole.
In fact, there is a big problem in the communication between designers and developers, and the designers of our H5 custom company (new work) need to have the ability to understand the front-end technology, because the design also needs to consider the effect of technical implementation.
The application knowledge of traditional graphic designers: retouching, typography and font design, graphic illustration design, color psychology, etc., such designers still need to learn when they first enter the interactive field, such as: the common canvas size and minimum unit and the final delivery of the finished file have changed.
In addition, the design of H5 is more like a living thing, not only is every corner of the page responsive, but even the linear space of the work can interact with each other. Therefore, designers are required to break the one-dimensional state of thinking, shift from a simple visual dimension to a user interaction interface, and then take into account objective environmental factors such as time and space.
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3. All of them can be combined with the characteristics of brand products and activities, and the typical scenes of H5 can be selected for integration.
Industry: Internet IT, Automobile, Real Estate and Hotel, Finance and Banking, Culture and Entertainment, Clothing and Fashion, E-commerce Business, Education and Training, Tourism and Exhibition.
Scenarios: Invitations, Recruitment, Brand Promotion, Product Promotion, Wedding Celebrations, Event Marketing, Festival Themes, Data Reports, Micro Magazines, Micro Official Website, Annual Meeting.
There are many excellent cases made by users on Epub360 using this H5 tool, and they can use a variety of functional components to create freely, and there are beautiful H5 templates that can be directly applied.
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1. Determine the H5 type that is suitable for brand tonality and product positioning.
The common H5 types on the market can be roughly divided into: interactive, display, game, conference, and inventory. Generally, H5 used for brand promotion is mainly "interactive", "display" and "game".
2. Give users a reason to "take the initiative to open, share, and disseminate".
Throw away wishful thinking. In this era of Internet advertising, only by creating value for the tourism households can they shine.
3. The copywriter must speak human words and be down-to-earth.
If you're not a poet, bother copywriters to speak human terms. A good headline should look something like this: both quality and easy to understand.
4. Cut out redundant, procrastinating, and useless elements.
Everyone understands this, but very little is done. What is the useless information? Your long and verbose business introduction?
Are you bored and dull and don't know what to do with your product introduction? And those awards and certificates that you think are awesome? Please, H5 is not your business introduction ppt, these things, who wants to see them.
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The production of H5 page design can improve the design skills from several aspects: storytelling, strong interaction, sense of participation, social guessing, topicality, and fluency, and choose the right production tools for yourself to improve efficiency.
Storytelling
The H5 itself is a tool for carrying and conveying information. Storytelling is the best way to get your message out quickly. You need to integrate the brand story into H5, and use H5's technical advantages to convey the brand value and cultural concept to users, so that they will remember you forever;
Strong interaction
Strong interaction is one of the best ways to make h5 pages more interesting. The realization of the scene and the addition of interactive mechanisms can allow users to further perceive and experience the brand products promoted by H5, improve their desire to buy products, and increase fun.
Sense of involvement
What really allows users to better understand the brand is to let users deeply perceive it in participation, and having an H5 that allows users to participate in the experience will be more interesting and enjoyable. You can set up the participation mechanism based on the characteristics of the product itself and the preferences of users;
Sociability
One of the most important features of h5 pages is propagation. In order for the brand to spread further, it is necessary to integrate sociality on H5 and use the user's social relationship chain to communicate. The lack of general production users will be ...... by talking, helping, comparing, showing off, and peepingMaintain or promote social relationships with friends.
Therefore, the H5 design should incorporate these motivations that allow users to share. Moreover, social is a first-class method for h5 pages, make good use of sociality, and the promotion intensity and communication scope will increase exponentially;
Topicality
If you want the H5 special page to become popular overnight, it is also a shortcut to seize the hot spot and launch it quickly, and take the opportunity to promote the brand. Note that marketing is very time-sensitive. It is necessary to distinguish the priority and use hot spots to promote products;
Fluency
With the development of technology, today's HTML5 has many outstanding features that allow us to easily achieve interactive effects such as drawing, erasing, shaking, gravity sensing, blowing, 3D viewing, etc. But remember, the prerequisite for achieving animation is to ensure fluency. Some of the smoothness of the mega type can be masked by animations, but sometimes animations may affect the smoothness of the picture, so it should be treated on a case-by-case basis;
Tool selection
If you want to do a good H5 page easily, you need to choose a suitable tool, and the popular software uses templates to apply, and it also supports free creation, and the learning cost is low. For example, MAKA, Yiqixiu and Rabbit Exhibition; Professional software is suitable for users who use it in depth, and the results that can be completed will be more beautiful and free, but it is also more difficult to learn. For example, IH5 and Yipai.
Hardware model: HP OMEN 6
System version: Windows 10 Pro.
Software version: epub360 v2020 maka
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