How much do you know about the Korean cosmetics market?

Compared with the feeling that Japanese cosmetics give me a penny, Korean cosmetics give me the feeling that I am more willing to invest in publicity and marketing than the product itself. For example, if you buy cosmetics in Japan, even if you buy something very expensive, he will not give you many samples or anything. <

The concept of the Japanese to do things is to do a good job of the product itself without other trivial matters and do not care much, and if you go to South Korea to buy cosmetics, usually no matter what you buy, you will get a lot of trial packs, in fact, the trial pack itself is also part of the cost, the manufacturer will not be stupid enough to pay out of their own pockets to advertise, do publicity, these costs used in the trial pack are of course recovered from the general product, that is to say, the wool is out of the sheep, and this part of the cost is removed, It is also conceivable that Korean cosmetics, which are sold at market prices that are slightly cheaper than Japanese cosmetics, have actually shrunk in the amount of money spent on the products themselves.

So my personal opinion is that the cost performance of Korean cosmetics itself is not very high, and for a simple example, the cost performance of the cars that have sponsored running men in previous editions is not very high, because the cost of large-scale publicity and sponsorship advertising is counted in the product. But I have to say that Koreans do have a hand in marketing and publicity, and can accurately grasp the psychology of consumers, as well as the potential consumer market and trends, which can be seen from all aspects of cosmetics, celebrities, and reality shows. But back to cosmetics, I personally recommend Japanese brands, after all, Japanese people are more focused on studying one thing to the extreme than the Korean market strategy.

According to the data of the "2017-2022 Internet Opportunities, Challenges and Coping Strategies for China's Cosmetics Retail Industry" released by the Prospective Industry Research Institute, <> according to the data of the "2017-2022 Internet Opportunities, Challenges and Coping Strategies for China's Cosmetics Retail Industry" released by the Prospective Industry Research Institute, after unlocking achievements such as "exceeding 10 trillion won for the first time" and "100% profit growth" in 2015, the Korean cosmetics market in 2016 is still undiminished, and continues to benefit from the continuous research and development of diversified products by cosmetics companies and the active entry into overseas markets. In 2016, the value of Korean cosmetics was 12,635.1 billion won (about 77 billion yuan), an increase from 2015 (10,732.8 billion won) in order to promote the development of the cosmetics industry, improve the system and export support policies.

People used to be very fond of goods such as cosmetics from Korea, and they bought a lot of them. Recently, however, interest in goods from Korea has been declining. ...Which field....There are many reasons why this is the case.

Specifically, it includes the decline in product competitiveness, the continuous new products of manufacturers in other places, and the change of user needs.

1. Due to the decline in the competitiveness of the products themselves, many people no longer like Korean goods.

If a product wants to be popular, it must have strong strength, so as to have stronger competitiveness and win the love of users. ......However, due to many reasons, the strength of the products from South Korea has declined, which directly leads to a decline in their competitiveness, and eventually more and more users no longer like their products.

2. Manufacturers in other places continue to produce new products, providing users with new choices.

With the improvement of technical level and management level, manufacturers in other places continue to develop new products and provide users with new choices. ......After these products were introduced to the market, they were very popular because of their novelty and better value for money, which further reduced the attention of Korean products, which were not competitive, and the decline in popularity was very serious.

3. New changes have taken place in the needs of users, making Korean goods no longer favored.

In different periods, users' needs for goods are different. Recently, there have been new changes in the demand of users for goods, so the varieties and types of goods that people like have a new state, and Korean products cannot adapt to this new change, so they are no longer liked by people, which is also one of the important reasons why Korean products are no longer popular in the near future.

I must have bought Korean products in the past, because Korean products are still relatively easy to use. But Korean products have been very popular in the past few years, especially in the Asian region, covering various fields such as cosmetics, clothing, electronics, **, etc. Among them, Korean makeup brands are particularly competitive in the Asian market and are very popular among the young and young people.

I have also bought a lot of Korean products, so at this stage, the popularity of Korean products is declining, and I think there are nine main reasons for the decline in the popularity of Korean products.

One is that Korean goods are relatively high, and their pricing is sometimes too high compared to other brands, resulting in a decrease in purchasing power.

Second, with the economic rise of China and other Asian countries, these countries have begun to launch their own brands, such as China's Huawei, Xiaomi, etc., which have more advantages in quality and ** than Korean brands.

Third, with the changes in the global market, some Korean brands' products have not kept up with the trend of the times in terms of design and style, resulting in a decline in consumer interest.

Fourth, there are also problems with the marketing strategy of Korean brands, they are not able to effectively promote and promote their brands, resulting in insufficient consumer awareness of them.

Fifth, there are problems in the quality of Korean brands, such as some cosmetics are added with toxic and harmful ingredients, resulting in a decline in consumers' trust in Korean brands.

Sixth, with the strengthening of the trend of globalization, consumers pay more attention to environmental protection and social responsibility, and the poor performance of some Korean brands in this aspect has also affected consumers' willingness to buy.

Seventh, the innovation ability and R&D strength of Korean brands are insufficient, and they are unable to launch competitive new products in a timely manner, resulting in a gradual shrinking market share.

Eighth, with the popularization of the Internet and social networking, consumers have more diversified and convenient ways to obtain product information, which also makes consumers more critical and rational, and has higher requirements for product quality, quality and service, and Korean brands need to pay more attention to the improvement of brand image and user experience.

Ninth, the development space of Korean brands in the domestic market is limited, and they need to explore the international market to get more development opportunities, but in the face of different markets and cultures, Korean brands need to make corresponding adjustments and improvements to adapt to the needs and preferences of different markets.

There are many reasons for the decline in the popularity of Korean products, and these issues need to be seriously considered and solved by Korean brands. Only by continuously improving product quality, innovation and marketing strategies can we gain a foothold and succeed in a highly competitive market.

After I used porcelain skin, the effect is really much better, first the pores on the face are obviously smaller, and the blackheads are much lighter, the effect is obvious, and now I am using it, ** getting better and better, friends who love beauty can try it!

This ......There doesn't seem to be an official ranking statistic

There will be a standard in the minds of every consumer

It should be said that the quality of Korean cosmetics is relatively good

The effect is also much better than that of domestic ones

It's the one in the ** you posted

My mom used it and it worked well

innisfree, Laneige, EDI House, Sulwhasoo, sum37°, YISI, Houwhoo, Hera, etc. **Different, you can see for yourself in Hye Seoul which one is suitable for you.

Xiongjin cosmetics (woongjin) has stores in various counties and cities in China, especially in Shandong Province, almost every township has stores, the most concentrated is in Yuncheng, there are 2-3 stores in a township, and there are 3 stores in Yuncheng Development Zone. Xiongjin cosmetics sells 20 million per month in Shandong Province. From the noble people to the common people, they are all using Xiongjin cosmetics and feeling the beauty and happiness brought by Xiongjin cosmetics!!

1: echarmzone (Chanzhen).

2: The Face Shop 3: Laneige

4: Pretty Jane

5: VOV6: Etude

7: Debon (butterfly makeup).

8: Misha (Misha).

9: love

10: dodo

Sulwhasoo, After, AHC, Laneige, Hera.

From Etude Cottage to innisfree and more.

South Korea's top brand cosmetics: whoo [after 636f707962616964757a686964616f31333431363533], Sulwhasoo;

Korean premium brand cosmetics: OHUI Ou Hui, SU: M37 breathing, Hera Hera;

Korean medium and high brand cosmetics: IOPE, Yisi;

Korean mid-level brand cosmetics: Beauty Han, Laneige, Dream Makeup, Primera

Korean low-to-mid brand cosmetics: Ellie, innisfree, skin food, the face shop, and Missha.

1. Laneige: The function of the product is mainly hydration, and other functions are not too obvious, suitable for people under 25 years old and close to 30 years old, without special problems.

2. Sulwhasoo: As a high-end herbal skin care brand under Amorepacific Co., Ltd., a well-known cosmetics group, Sulwhasoo is loved by customers all over the world. Sulwhasoo focuses on the skincare benefits of Asian herbs, and the herbal ingredients represented by "ginseng" help repair the surface damage of the skin, effectively regulate the imbalance of the skin, and help the skin to regain radiance.

3. Hera: Founded in 1995, Hera is a comprehensive cosmetics brand under the Amorepacific Group. Through products containing the essence of cell science, such as SkinSource Rejuvenating Serum, SkinSource Radiance Moisturizer, Brightening Essence, and Elasticity Firming Anti-Wrinkle Serum, it solves various skin problems such as dryness, dullness, oily pores, whitening, elasticity, wrinkles, etc.

Korean cosmetics brand Daquan:

Heron Du, Sulwhasoo, Dream Makeup. These three products are more recommended. 1, Heryan.

Since its establishment, the Hera brand has always been at the forefront of K-Beauty, creating a beauty concept that is in line with today's life and leading the K-Beauty beauty trend. Originating from Seoul, the fashion capital of Asia, the beauty of Seoulista advocated by Hera encourages the exploration of the source of inner strength, a better life-work balance, and the ability to confidently transition between each role.

2. Sulwhasoo.

Under the influence of his mother, the founder of the Sulwhasoo brand, Seo Sung-hwan, who had a garden where various herbs used to make skincare products were grown, he had his own views on the value of natural herbs from an early age. Their hometown, Kaesong, is also famous for growing the famous Korean ginseng. Gradually, Mr. Xu Chenghuan gradually learned about the skin care benefits of ginseng, and he wanted to use the natural energy and herbal value of ginseng in skin care products.

3. Dream makeup. Dream Makeup is a Korean skin care brand, launched in South Korea in October 1991, designed for contemporary women who pursue themselves. With its innovative corporate philosophy and product development capabilities, Korean brands have attracted many women in the new era and achieved unprecedented success.

Korean cosmetics include Laneige, Etude Hut, Snow Attack Flower Show, whoo queen, etc., these bai du models are very easy to use.

Target. The crystal powder in the Aili zhi hut is very large, and if you carry it with you and use it easily, you need to pour a little bit into the small box, but this process is very scary, I have sprinkled it on the ground a lot, and it is very uncomfortable to suck it into the nose a few times, in short, the operation is troublesome. And it's a big box, and I can't use it up when I'm tired of using it.

However, the oil-absorbing and oil-blocking large forehead is really easy to use, and the concealer and whitening function is zero.

Sulwhasoo smooth cleansing foam, as long as you press a little amount can knead a rich foam, I heard that this facial cleanser has the effect of ** acne, there was a period of time when several acne grew around the corners of the chin and mouth, and after using this facial cleanser twice, it began to see the effect, much smaller, the redness and swelling disappeared after about three or four days, and there was no mark.

The post-WHOO cleansing cream, a yellowish cream that contains wormwood particles. When using it, you must use it with dry hands and face, and the whole face will be massaged, the particles will slowly dissolve, and the cream will slowly turn into a transparent oil, and then a lot of dirt will float out. This cleansing cream is used to remove makeup, use it at night, if you don't use makeup, use it as a massage cream, which can surface whitehead oil particles; Sensitive** can be used.

Sulwhasoo Nourishing Yin Cream, when you open the cap, it is a classic ginseng flavor, which is very comfortable and not strong. As the final step of the skincare routine, the moisturizing effect is also moisturizing, firming, and anti-aging.