had a chance to become a hit, why did the Oriental Wind God decline?

Fengshen's car quality is good, the three major pieces are familiar and reliable, I feel that the main reason is that the appearance design is not able to make people fall in love at first sight, which one I like very much (except for Yixuan), and ** is a bit high, the market positioning is not very clear!

Yixuan's car is very beautiful, Dongfeng's most beautiful car at present. I don't know what the quality is...

The main thing is that his ** is not worthy of his configuration. So no one bought it.

Dongfang Fengshen is really good, but the cost performance is too low, which does not meet the consumption psychology of consumers.

I didn't grasp the opportunity and didn't form a good reputation in the market.

Now it does not conform to the trend of market development, so it is close to decline.

Maybe they had some negative press happening, so it would be like this.

Bought **ax7. I was quite satisfied with the fuel consumption and power configuration back then. But I still regret buying the Fengshen AX7.

Because its 4S store service is too deserted, it is too difficult for people to give praise. I compared the Landwind 4S store that is not as good as this car, and the gap is too big. I can't even imagine a day when the car has a big problem or needs to be repaired, and I don't know what it will look like.

Coordinates, Foshan. At present, there is only one 4S store with after-sales and maintenance. All other stores were closed.

Because the public doesn't like such models, that's why it's like this.

For example, the AX7 under Fengshen, the three major pieces are very good, and they have a bit of a foundation

Because it didn't surprise the public, Dongfeng's biggest problem was that the noise disappointed the public.

It may be that the details of the Oriental Wind God are not handled well enough, so it has declined.

There may have been problems in business and marketing, which led to the decline of the East.

Dongfeng Fengshen?I don't know who to build the car for, and it doesn't matter who the car is sold to!There are a few people who buy a car who will know why they want to buy Dongfeng Fengshen!

Weak brand influence, lack of innovation, and small number of 4S stores.

According to the inquiry, the reason why Dongfeng Fengshen is unpopular:

1. Weak brand influence: Many people buy cars to want big brands, and Dongfeng Fengshen's influence in China is very low, and many people can't even recognize Fengshen's car logo, so buying Dongfeng Fengshen's car is easy to be mistaken for a miscellaneous brand.

2. Lack of technological innovation: Dongfeng has three major brands: Dongfeng Fengdu, Dongfeng Venucia and Dongfeng Fengshen, and these brands are heavily dependent on joint venture brands at the technical level.

The number of S stores is small: because the sales of Dongfeng Fengshen in China are not high, the number of 4S stores is also very small, and many people can't find 4S stores for test drives even if they fall in love with Dongfeng Fengshen.

Dongfeng Motor Group's independent mid-to-high-end brand was founded in 2009. In Dongfeng's autonomous passenger car business, Sen's argument occupies a core position; Dongfeng Fengshen's product development standards are comprehensively benchmarked against mainstream joint venture brands, bringing together the best product research and development resources of Dongfeng Group, and realizing the three-line parallel development of SUV + sedan + new energy in product layout; In 2019, Dongfeng Fengshen launched a strategic cooperation with the Chinese national table tennis team to help the brand move forward and create a new brand image that is younger and more fashionable. In 2020, Dongfeng Fengshen officially released the AEOLUS track logo, and the brand is moving towards a younger generation.