I want to know the background information of Land Rover which hero helps

Land Rover (Landrover), once translated as Land Rover in Chinese mainland (known as "Off-Road Road" in Hong Kong), is a world-famous British off-road vehicle brand. Today, Land Rover is the only company in the world that specializes in the production of 4WD vehicles. Perhaps it is precisely because of this that Land Rover's values – adventure, courage and supremacy – shine through its range of cars.

Rover Corporation.

Rover Group is an old British car company, Rover is a Nordic people, and Rover is a brand name used when producing bicycles.

In 1904, the automobile was produced, and the license plate name "Rover" was still used. On March 26, 2008, India's Tata Group invested $2.3 billion to acquire Ford's Jaguar and Land Rover brands, which caused a shock in the international auto world. Sold in more than 140 countries, Land Rover has evolved from a practical model in 1948 to a versatile four-wheel drive vehicle for those who are constantly looking for a new life experience.

Land Rover is universally recognized and respected, which is unmatched by cars from other manufacturers. However, Land Rover cars are still the ultimate expression of the brand's values: three-quarters of all Land Rovers produced by Land Rover are still in use, which is truly amazing.

In 1966, Rover was merged into Leyland Motors, becoming the Jaguar-Rover-Triumph division of Leyland, which was acquired by British Aerospace in 1988, officially renamed Rover Group in 1989, and cooperated with Honda Motor Company of Japan in technology and capital in 1990, and was finally taken over by BMW of Germany in 1994.

At present, the group's automotive products are divided into three categories: off-road vehicles, sedans and MG sports cars. In March 2000, Ford Motor Company paid 3 billion euros ($2.7 billion) to the BMW Group for all of its all-wheel-drive lines, including the Rangerover, Discovery, Freelander and Defender.

On July 22, 2005, Nanjing Automobile Group successfully acquired the British MG Rover Automobile Company and its engine production division, creating a precedent for Chinese enterprises to acquire famous foreign automobile companies.

The story begins with a family named Wilks. Sixty years ago, British farmers were still using horses to farm, and utility vehicles were the exclusive preserve of the military. After World War II, young Maurice Wilks spent the summer on the Welsh island of Anglo, sketching a utility vehicle that would function as a light tractor and an off-road vehicle.

Land Rover was born in 1887 in Coventry, a city in the middle of England, as a bicycle factory. The father of Land Rover, Mr. Maurice Fernand Cary Wilks (the founder of Land Rover), was the technical director of the old Land Rover company and the original designer of Land Rover cars. As early as the twenties and thirties of the 20th century, he led the company's employees to develop the British's own four-wheel drive car, using an old-fashioned Jeep as a model.

He is often proud of his work and takes his family on outings by car. Since the hostess of the Wilks family often said that it was just a "man's car built by a man", Mr. Wilks realized that producing cars that were both comfortable and high-performance was the real way out for the company.

<> "My friend's friend's friend added a baby to his house, and after the joy he suffered from sweet pain. This is not the Spring Festival is approaching, the baby has not seen the parents and villagers in his hometown, and he will take the baby back to his hometown for the New Year this year in accordance with his mother's wishes. However, when they were packing their things, they found that a small car was stuffed to the brim, and the couple looked at each other helplessly

It's time for a bigger scooter

As a result, SUVs with large spaces have become the first choice (which is very popular this year). Somehow, when I talked about SUVs, I thought of the "Land Rover" I had mentioned before, and my head flashed: Why haven't I seen a Land Rover car?

A look at the history of Land Rover: Land Rover has always pursued a combination of stability and practicality, which is why in the 50s of the last century, Land Rover was able to occupy the market all at once and became synonymous with durability and excellence. Later, Land Rover's users began to spread to several areas:

Military, agricultural, medical, ......Especially during the period of British Prime Minister Winston Churchill's car, Land Rover has gone further and further in the car market.

By the '60s, the demand for 4WD branch widths was on the rise, and Land Rover was a 4WD specialist in crafting a comfortable family off-road vehicle. So in the 70s, the first generation came out. Luxurious design, superior comfort, has made Land Rover famous in the home SUV market, plus:

The brand culture of many masculine words such as bold, adventurous, pure and extraordinary, is tantamount to announcing to the world: I am the most adventurous off-road car.

Obviously, such a brand culture is very different from the concept of sedans.

In addition, in 17 years, the cumulative sales volume of the sedan market was 11659753, and the ratio of the same as that of the sedor declined; The cumulative sales volume of the MPV market was 2026969 units, a year-on-year decrease; The best performer was the SUV market, with cumulative sales of 10077721 units, up year-on-year.

If Land Rover makes a sedan, it not only deviates from the market trend, but also far from its wild brand culture, and it is difficult to build a car, and you can't imagine a wild car driving on the road.