I would like to learn more about the alliance of different industries and talk about some specific c

The alliance mainly refers to the community of interests formed by the alliance in order to form the necessary scale effect and business information network and enhance the economic vitality and income of the enterprise in the market operation of different industries and grades, including companies and enterprises, in the market operation under increasing competitive pressure; It is an enterprise alliance focusing on cross-industry alliance management, its organizational form currently has its own unique characteristics, the traditional industry association or chamber of commerce is generally established to contact business information and strengthen the exchange between industries, and its organization is very loose. The organizational form of the cross-industry alliance is relatively close, and although some cross-industry alliances exist in the mode of chamber of commerce, the organization is different from that of ordinary chambers of commerce; Some exist in the form of network company business**, and its membership form is also very strict.

The essence of this paragraph. In essence, this innovative business operation model is a kind of resource operation using a virtual platform; The main purpose is to enable resource sharing and information sharing among the allied business entities; The businesses of the alliance companies are closely related to each other, and they support each other to create a successful system that supports a win-win situation. The difference between the alliance and the alliance is that the alliance we know generally refers to the alliance of the industry, with the purpose of forming a joint force of the resources of more than two peer enterprise companies to become bigger and stronger; There are many similar alliances, and industry associations are such alliances. However, unlike the alliance, there is competition between the alliances, so not every enterprise that joins the alliance can obtain the desired benefits.

The obvious difference between the cross-industry alliance is that its member companies are in a relationship of mutual resource utilization and excellence, and there is no competition in the same industry. A large amount of information between the alliance has made the popularity and brand of each business subject have been repeatedly disseminated to each other, and the effect of advertising is very prominent; The alliance makes the influence of the alliance expand in a larger scope, its operating costs will be reduced, and the increase in the amount of information will make the operation have more room for market development. Such an alliance also maximizes the interests of the consumer side; The essence of integrating business entities from different industries is to co-locate the scattered major stakeholders on a common platform, on which the consumer and the output can both realize their own interests.

The idea is that it's like walking into a grocery store or a hypermarket, and it's a mess of fantasy, but you can always find the products or services you need. Although the business model of the alliance is a new business model in recent years, its development and growth are very rapid, and many basic resource platforms have been established and put into operation.

Cross-industry alliances are also known as cross-industry cooperation, business alliances, and business district alliances. With the development of business, the continuous transparency of various costs, the gradual reduction of profits, the increasingly fierce market competition, big brands, large businesses gradually form a monopoly market pattern, all industries are the same. In order to break this situation, business stores and small and medium-sized enterprises must unite to exchange information, drainage and publicity, preferential linkage, win-win cooperation, and accumulate public strength to jointly resist the continuous impact of changes in the commercial market.

As a result, the cross-industry alliance came into being.

The marketing model of the cross-industry alliance is definitely good, there is no platform that can assist the implementation well in the past, there are many businesses involved, and there is no standardized system and rights and interests protection for cooperation, which leads to the problem that it is difficult to carry out when landing. Now Beijing Duole Century Technology is doing a platform for different industry alliances, you can learn about it. When the rights and interests of the cooperative merchants are guaranteed, there will be the next step to cooperate with marketing and jointly achieve the goal of win-win.

Cross-industry alliance refers to the commercial alliance and cooperation reached by merchants in different industries or different levels of businesses in the same industry under the premise of mutual benefit, and the cooperation between merchants is a horizontal cooperative relationship, rather than a vertical relationship between superiors and subordinates.

A specific example is the payment of phone bills through the Internet via mobile phones, which is actually an alliance between the banking and telecommunications industries.

It refers to the vertical relationship between industries that is not upstream and downstream, but a horizontal cooperative relationship between the two parties with the purpose of common marketing and reciprocity. It is independently developed by Tuibang (Shanghai) Network Technology.

Provide aggregation and POS machines to realize the audit and reconciliation functions of all business flows on the same platform except cash, and realize the "cross-industry alliance".

The funding budget is limited. There are many friends who spend a few thousand yuan on the Internet to buy a distribution ** or a small program on the Internet in order to be cheap, and fantasize about doing a different industry alliance system platform, in the actual operation process, merchants are not willing to settle in at all, first of all, a general store of yours can not meet the demands of business operations in different industries.

Note: The operation of the alliance system platform requires a certain network resource base, which is crucial for the early start-up.

In order to attract a large number of merchants to settle in a short period of time, the platform operator does not hesitate to sacrifice the quality of the merchants, resulting in the poor reputation of the merchants themselves, coupled with the poor supervision of the platform, and finally the disappointment of the platform fans.

The operation mode of the cross-industry alliance is as follows:

1. The alliance merchants will uniformly advertise on the display shelves and place them on the merchant's side for publicity.

2. In the form of alliance cards, connect various merchants, and issue alliance cards to the entire alliance merchants, each card is issued by the alliance merchants to their old customers, and card-holding consumers can enjoy the customer resources of the alliance merchants, which can solve the trust problem. Because no one answered the traditional way of handing out leaflets, they threw them in the trash without looking at them.

3. Each alliance merchant will give the alliance card as a gift to their old customers, and the card can enjoy a lot of preferential policies for activities that can not be enjoyed by the alliance business circle, and the merchants use their own products and services to make the guests turn back and retain the locked customers to consume.

4. The alliance will build WeChat and small programs to gather all consumers, and the alliance merchants can release their own information for free through the small program, and the alliance merchants can provide free monthly gift red envelope activities to stick to consumers.

5. The alliance card can be changed to a privilege card, and anyone who holds the card can enjoy the exclusive privileges of the alliance merchants, and the privilege card is a symbol of status; It can also be set to have 3 privileges per merchant in the affiliate merchants.

6. The privilege card should not be issued to customers casually, but in each store, in the form of **, and the privilege card can be used as the third prize; It is also noted that only 150 privilege cards are issued. In this way, it is the surprise that is obtained, and the number is limited, and the more progressive shapes the value of the card.

<> the relationship between different industry alliances is based on common consumer groups, and different industry alliances refer to the vertical relationship between industries that is not upstream and downstream, but a horizontal cooperative relationship between the two parties with the purpose of common marketing and reciprocity. Relying on each other's brand image and fame, we will attract more customers for ethnic groups, so as to create a win-win market benefit. The organizational form of the cross-industry alliance is relatively close, and although some of the cross-industry alliances exist in the mode of chambers of commerce, the organization is closely different from that of ordinary chambers of commerce. Some exist in the form of network company business**, and its membership form is also very strict.

As a new business operation model, the cross-industry alliance has a wide range of application prospects and a huge ability to dig deep into the market. This model has characteristics that are difficult for other industry groups to fully match. It mainly includes the difference of alliance subjects, the non-competitiveness of alliance subjects, the complementarity of alliance subjects, the grid nature of alliance operation, and the fundamental extension of benefits.

The marketing strategy of the cross-industry alliance is not new, but it is still a very good way to attract traffic, many merchants want to get customers in other people's stores through the cross-industry alliance, but why do they fail? Actually, the reason is very simple.

Clause. 1. There are no clear rules between merchants.

Clause. Second, relying on manual calculations, there is no system, and some businesses feel that they are at a loss.

Clause. Third, there are too few merchants in the alliance and have not formed a business circle in the local area.

Clause. Fourth, many businesses think that the alliance of different industries is good as long as the alliance is good.

The vast majority of people die in the last one, the alliance of different industries is only a bridge for customer resource sharing, not the core, and the real core lies in how to operate customers well, ignoring the feelings of customers, you as a consumer, others give you a coupon for a certain business, will you go to consume? If that's the case, why isn't the flyer on the street working?

Therefore, the current consumers are not the consumers of the past, what we really need to do is to bring consumers a good experience, a good mood, a good feeling, establish a certain relationship with customers, and cultivate trust between customers and businesses.

Welcome friends who like to discuss different industry alliances to communicate together.

Practical marketing case: a simple cross-industry alliance to achieve a win-win situation.

What is the wisdom of different industries, and what is the meaning of mutual benefit and win-win? There are two shops on one street, one is a supermarket and the other is a breakfast shop. When the customer went to the supermarket to buy a bottle of water, the boss told him to give you a bowl of soy milk, and reached out and took a piece of soy milk to the customer, which turned out to be the soy milk card of the breakfast shop next door.