How to design the channel model of home appliance products

Considerations: (1) The financial strength of the enterprise.

2) The company's product portfolio.

3) Past channel experience and current marketing policy.

Channel design: It is advisable to choose a "short and wide" channel.

In this world, there are only two kinds of personalities, if you are a cheerful person, you will think that this world is a happy world, on the contrary, you will think that the world is as cruel and cold as you. Man and the world are one, and when you have these ideas, you have your temperament. In the eyes of others, I was a lively, confident, strong, irrelevant, boy-like girl, but almost no one knew that I was before this, and I was still in my heart.

This can be traced back to kindergarten, when I was the youngest in the class, so I was often bullied by other children, I often hid and cried alone, I felt like someone had been deeply stabbed in my heart, and no one would help me, because I was too quiet, I was too fragile, and I had almost no popularity. I don't talk every day, I don't talk to other children, I like to be alone on the slide, on the sand to my own castle, no one disturbs, doing what I want, that's when I really laugh. I endured until I graduated from kindergarten, and I didn't have any nostalgia here.

In the third grade of primary school, I finally got out, as long as someone dares to bully me, I will return it mercilessly, I gradually have more friends around me, from a shy girl with a humble heart to a confident boy character Xiaoyan, I have changed myself, completely changed, I am no longer afraid of anything, anyone, because I know, I will be able to solve these things, I have never cried again When I was in grade, there were more and more competitions, and I still remember that my first performance on stage should be at the age of 5, on the runway, I was studying modeling, and the school held a party, and I stood in the middle in a white princess dress, and I was standing on the stage, and I was not afraid of facing so many people in the dark, and I felt a sense of accomplishment, because I had to go to school, and I never studied modeling again. In the 5th grade, I participated in the Hope Star English Contest and successfully advanced to the semi-finals, but because I didn't look at the English problem, I was eliminated because I didn't come up with the problem, and I saw my unsatisfactory results, there seemed to be something in my eyes that blurred my vision, I lowered my head, I knew I had failed, but the encouragement of my friends made me regain my confidence, I held back my cold tears, and I had confidence on my face, a lively smile, and I got up there when I fell, which is the wise quote that I have been motivating myself, I have experienced failure after failure, but I have not shed a single tear, because I know that suffering is the most precious gift given to us by God, and the road without success is not tortuous.

In my opinion, the current ideas and strategies for media content product planning and innovation are just to form an economy of scale or scope. Economies of scale are often the way that most large newspapers and periodicals take to increase output and reduce costs; Scope economy is the formation of multiple related industries at the same time. To achieve economies of scale or scope, it must be achieved through integration, and there are three modes of integration - horizontal integration, vertical integration and oblique integration.

In the era of becoming an industry, economies of scale and economies of scope have always been common characteristics of media enterprises.

Economies of scale have low costs and high yields, but the benefits are huge. Newspapers and periodicals have made their own content stronger, so as to expand circulation and achieve benefits. Internally, if one group owns five newspapers with a circulation of 250,000 copies and the other owns one newspaper with a circulation of 1 million copies, the former newspaper group will need five creative costs, while the latter group will only need one creative cost.

So that's the huge benefit of economies of scale.

Under the fierce competition, especially under the impact of many new radio and television networks, newspapers and periodicals hope to make themselves bigger and stronger. The biggest attraction of a newspaper is its content, and the newspaper must make its content stand out from the crowd.

The content is refined, and we must also have the courage to reform the business model. For example, Shaanxi's "Huashang Daily" has grown from a tabloid newspaper to one of the best-selling commercial newspapers in the country now, because it has expanded its business to every level, including printing, logistics, paper production, and its main business - making newspapers. The business model of "Huashang Daily" is a kind of oblique integration in scope, which can not only improve economic benefits, but also enable the company to achieve diversified operation and diversify risks.

At present, in the world, such as Time Warner in the United States, the United States, etc., have been through media integration to improve efficiency, but although the model is good, the integration must be meticulous to each level, Time Warner and the United States ** married for ten years and finally broke up because the internal integration is not in place, the differences between employees are too great, and they look down on each other's industries, and there are differences and disagreements at the control and leadership levels of the company. In our country, the integration of media content has also begun to take shape in recent years, such as major newspapers and periodicals such as Southern Weekly**, as well as Phoenix Daily, all of which strive to make their industry bigger and stronger.

Hopefully, mine can give you a little help!

I'm a junior majoring in journalism, and I'm willing to work hard for half a day to answer questions when I see my peers asking questions. Let's watch and give some points!

Classmate, are you from Wuhan University?。。。

1. What is the purpose of planning?

2. The planned product characteristics and the competition of similar products.

3. The target market is **.

4. The sales methods and propaganda methods used by the quasi-stupid rental are carried out with Zen omen.

Well. I think if you just need the function of counting, then you can buy a ready-made product, and you don't need to design it yourself. The ready-made one is about 50 pieces, the model is DHC3J, and the signal input can be selected.

This kind is 6 digits. 999999, the volume is only 24*48mm, very small, it works directly with the internal battery, no external power supply is required, and the battery can be used for more than ten years. Three buttons with three volumes is not much, you can search for DHC3J in Wenzhou Dahua.

This is achieved with a sensor plus a counter.

The sensor touches the object and transmits the signal to the counter.

How to build a professional ** optimization plan First understand that there will be the answer you want.

Learn the basics slowly first, and it won't be difficult to learn Don't rush to build a website The basics are very important.

Let's make a **class.,For details, see my screen name + deduction specifically for **.。

Don't bother to calculate, just let the merchant calculate it for you. You can also collude with merchants to get some kickbacks! you know?

1. If you purchase x sets of TVs and refrigerators, the washing machine will be (15-2x).

15-2x≤1/2x

2000x+2400x+1600（15-2x）≤32400

According to the title: Solve this group of inequalities, and get 6 x 7

x is a positive integer, x=6 or 7

Plan 1: Purchase 6 TVs, 6 refrigerators, and 3 washing machines;

Option 2: Purchase 7 TVs, 7 refrigerators, and 1 washing machine.

2) Plan 1 needs to be subsidized: (6 2100 + 6 2500 + 1 1700) 13% = 4251 (yuan);

Plan 2 requires subsidy: (7 2100 + 7 2500 + 1 1700) 13% = 4407 (yuan);

The state's fiscal revenue needs to subsidize farmers by up to 4,407 yuan.

Answer: The state's fiscal revenue needs to subsidize farmers by up to 4,407 yuan.

Suppose the number of purchased TVs is x, the number of washing machines purchased is y, according to the title, the number of refrigerators purchased is also x, then there is x+x+y=15, y=15-2x, according to the meaning of y x 2, the equation is substituted to get x 6, and there are 2000x+2400x+1600y 32400, simplified to get 44x+16y 324, and the equation is substituted to get x 7, so 6 x 7, and x is an integer, so x=6,7There are two scenarios: 1Purchased 6 TVs, 6 refrigerators, and 3 washing machines.

2 Purchased 7 TVs, refrigerators, and 1 washing machine.

When the shopping mall adopts the plan, the amount of state subsidies is: 6 * 2100 * 13 + 6 * 2400 * 13 + 3 * 1700 * 13 = 4251 When the shopping mall adopts the second plan, the amount of state subsidies is: 7 * 2100 * 13 + 7 * 2400 * 13 + 1 * 1700 * 13 = 4316, and the two results are compared to the state finance to subsidize farmers at most 4316 yuan.

Through channels, Gome, Suning, supermarkets, etc., you have to pay an entry fee, or in the form of a direct sales store.

1.Home appliance chain stores.

2.Large department store chains.

3.Self-employed channels.

4.Store.

5.Merchant Distributor Channel.

6.Engineering Operations Channel.

7.**Channel.