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The home improvement market began to rise at the beginning of this century, as an emerging thing, the initial market competition was not fierce, and the entry threshold was not high. Strictly speaking, a home improvement project involves a team including brand owners, intermediaries, construction teams, water and electricity, carpentry, bricklayers, painters, etc., covering the preliminary design, main body reconstruction and other processes. However, the traditional home decoration is mainly led by the designer, and the implementation of the project is single-handedly handled.
In a loose competitive environment, the decoration industry has been a bad habit for many years. Even though there is an influx of new players in the industry and the market competition is becoming increasingly fierce, home improvement companies are putting more energy into marketing competition, and the improvement of real business quality is lackluster.
Different from traditional home decoration, in the context of the rapid development of network informatization, the emergence of Internet home decoration with the help of the Internet to conduct business has made the shortcomings of traditional home decoration such as low transparency and long construction period increasingly prominent.
Internet home decoration is moving towards the trend of strengthening word-of-mouth awareness, improving the first chain, and smart home. The model of "Internet + decoration" has brought good development opportunities for the home improvement industry. The Internet home improvement industry is like a bamboo, ushering in a blowout development.
According to the "2018-2024 Research Report on the Operation Situation and Development Trend of China's Internet Home Improvement Industry" released by Zhiyan Consulting, the consumption level is improved + more attention is paid to the brand and word-of-mouth effect to promote industrial upgrading: at present, consumers aged 25-34 in the home improvement market account for 52%, which is the main consumer group of Internet home decoration, and the consumer group over 40 years old accounts for less than 20%, and the younger consumer group makes 47% of consumers pay more attention to the word-of-mouth effect and brand effect of the home improvement market. The level of consumption and demand of users has been greatly improved, catalyzing the industrial upgrading of the home improvement industry. The user attributes have shifted from the post-60s and post-70s generations to the post-80s and post-90s.
This group has grown up under the influence of the Internet since childhood, so their way of thinking and consumption habits are closely related to the Internet. This makes the transformation of traditional home decoration like the Internet an inevitable trend. The market has truly reached a tipping point where change is urgently needed.
We can clearly see the data of the Internet home improvement industry - from 47.1 billion yuan in 2011 to 212.8 billion yuan in 2016, with a compound growth rate, and the overall market size is expected to reach about 300 billion in 2017, with a growth rate.
In this hot industry, with the support of capital, a number of potential unicorn companies have emerged - Tuba Rabbit (Series C), Qijia (IPO listing), I Love My Home Network (Series C), and Love Space (Series C), but they are far from encountering the ceiling of growth. The following table contains some of the Internet home improvement "rookie" companies:
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Bad habits in the decoration supervision industry will bring great harm, such as excessive formaldehyde in the house, and leakage in the bathroom.
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Cutting corners, shoddy, and irresponsible supervision is too much, and this is a conscientious job.
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There are too many, such as purchasing materials, if you find a supervisor to use bad things as a good decoration, the quality of decoration cannot be guaranteed.
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At present, there are fewer good supervisors on the market, and bad habits in the decoration supervision industry will lead to various leaks.
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If there is no good supervision, cutting corners and shoddy will become a big problem when decorating.
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If the supervisor does not supervise the work well, it will cause the workers to not work well during the decoration.
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It is very bad to always not be able to drink workers to have a good relationship, which affects the effect of decoration.
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If we don't have a good relationship with the supervisor, they will tell the workers, it's almost fine, and that will cause us losses.
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This is really a good supervisor is too little, the power of the supervisor is very large, and there are many small actions.
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The most fundamental problem is that you give money to the renovation company, they don't decorate it for you, and you can't do anything about it, anyway, the money company has already made a good profit. Then you have no way to complain. It can directly solve the problem of decoration.
If the owner is not at ease with the supervision in the decoration company, he can also ask a third party to supervise, but if there is a big problem in the decoration, it will be a lot of trouble for you to let them tear it down and start anew. The supervisor sent by myself in my team also handed over the real power to him, or many of my cousins who have seen partners feel that the home improvement supervisor eats two ends, lives a moist life, and takes the money of the owner and the decoration company to fill up a good person in it. Home improvement supervisors feel that they have no rights, angry at both ends, decoration workers do not need to spend money to ask for supervision, because you ask supervision, supervision of the division generally to take about 30% of the cost, the person who takes the job from the remaining 70% of the big head.
With industry experience, does not mean that there is professional ability, now engaged in decoration are the same industry play, popular is the "conventional practice" and "regional practice", for example, I chatted with a bricklayer if your decoration ** higher than the market **, then you should ask a good supervisor, do not say trust in the decoration company, since you want to spend money to decorate a good quality improvement, in order not to be pitted, it is very necessary to ask a professional supervisor. Material problems are the most common and difficult to identify in renovation, because there is an information asymmetry in the owner's professional knowledge. You can't also understand the difference between the brand, model, and specification of each paint.
It is best to still need, after all, professionals do professional things, if it is the supervision of the decoration company itself, quite a lot of them are pinching their noses and coaxing their eyes to talk about ordinary home decoration, if the hard decoration expenditure per square meter is less than 5000, then there is no need to find supervision, after all, less than 5000 home decoration is not so much complicated process, supervision fee is more or less an expense, and the actual effect may not be satisfactory.
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Find it locally, compare more and see more to understand, not necessarily the supervision of the large decoration company must be serious and responsible, the supervision of the small decoration company is not serious and responsible, communicate with the decoration company, and look at the character from the communication, and know that the supervision is not responsible.
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The supervision of each company should be very responsible, after all, it is their own reputation, and each company does not want its company's reputation to be affected, so it will be strict.
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Ye Zhifeng: Equipped with a full butler, the whole decoration service process, will provide customers with a full range of service personnel. The whole process refers to the whole process from the signing of the construction contract to the completion of the basic decoration of the house, the installation of various main materials, and the overall delivery to the customer.
The purpose of setting up a whole-process butler is to change the current disjointed service process, poor business coordination, and complaints caused by low customer satisfaction, so as to truly achieve efficient delivery!
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Many people are reluctant to pay this supervision fee with low prices as bait, so the supervision fee has become the primary norm for selection.
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For the grasp of construction quality, they can only find some obvious surface problems, and even help the construction party to excuse and find reasons for the unqualified acceptance.
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Some renovation teams will definitely adjust some things that have dropped in order to save money, so you must be careful when choosing a company.
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Decoration is very important for a family, it is a place where family members live together, and if it is not supervised well, it will affect the occupancy rate of the house.
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Using low prices as bait, many people are reluctant to pay this supervision fee, the first norm.
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There are fewer good supervisors on the market at the momentAnd the bad habits in the industry will lead to a lower level of service, will not play his own role, I want to hire a decoration supervisor to make the decoration "value", but please this unprofessional will have the opposite result.
There are still many people who are not very familiar with the term "decoration supervision". There are currently three types of home improvement supervision on the market:One is the supervision of a third-party company that operates independently; One is the supervision of the interior of the decoration company; One is the supervision of the Internet decoration platform.
All three have different ranges.
Nowadays, there are many, many supervision practitioners who used to work as quality inspectors in the construction party, but the positions of quality inspectors and supervisors are diametrically opposed. They don't need to be too careful, as long as they make sure that there are no safety incidents on the construction site, they get the job done. After a long time, you can't change your identityFor the grasp of construction quality, they can only find some obvious surface problems, and even help the construction party to excuse and find reasons for the unqualified acceptance.
So these problems are likely to arise in the current supervision.
In general, the supervision on the Internet is free, but there will be some problems. The renovation company itself acts as the construction party and at the same time acts as the supervisor, and there is often a situation where the foreman and the supervisor are in collusion. The supervision of the platform is often the platform entrusts some foremen to serve as the supervision, and the decoration company, as the cooperative business of the platform, generally contacts from the problem when there is a problem, and the big thing is small, and the small thing is small.
Therefore, if you want to ask for supervision, it is more reasonable to ask for third-party supervision.
Supervision is indeed good, but everyone must pay attention to the fact that many supervisors are unreliable, and he relies on the trust of the owners to reap the benefits.
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People say that a rat poop spoils a pot of porridge, which will make people in this industry more and more distrustful.
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If there is a loophole in the renovation supervision industry, then people's housing safety will be problematic.
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It will lead to low product quality, poor effect, and even incomplete functions.
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It will make our home not of good quality and it may be a waste of our money.
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I think this will create a big problem with the quality of an industry.
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It will make the quality of the house worse, and the workers will cut corners, resulting in a bad reputation. There are fewer and fewer customers.
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Renovation supervision industry if less. Then there will inevitably be a big mistake in the interior decoration.
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I think it will make these renovation workers slack off, and they may cut corners or something.
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There will be a lot of safety accidents, because some omissions during decoration can easily lead to life-threatening.
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1.The terms in the contract must be detailed "At present, there is a unified model contract text in the home improvement market in most regions. Some consumers often sign these contracts in a hurry because they are very formal, so they do not pay attention to the details of their terms.
As everyone knows, such a contract text is also easy to be set by the decoration company. For example, Mr. Gong said that the decoration company would remove the terms that were unfavorable to him and blur the obligations that he should fulfill. The owner has signed such a contract, and it is difficult to defend his rights once there is a problem with the renovation.
Therefore, requiring the decoration company to refine the terms of the contract is an important condition to ensure the quality of the project.
2.Clarify the increase and decrease of items and warranty provisions During the decoration process, it is easy to increase or decrease items, such as making more cabinets, changing a few meters more water and electricity lines, etc., which must be paid when the completion is completed. So, what exactly should be the unit price of these items?
It is best to make a copy of the complete ** list that the decoration company initially showed you, so as not to steal the beams and change the pillars and change ** when signing the contract or adding or removing projects.
It should be noted here that all acceptance should be the final say of the tool, not the person, including the home improvement company, the owner, and the supervisor. Conclusions about whether it is qualified or not are made through measurement. ”
4.Clarify the breach of contract and dispute handling methods Mr. Gong also reminded consumers that the liability for breach of contract and the way to deal with disputes must be clarified in the contract. After the contract is concluded, both parties should strictly perform the obligations agreed in the contract, otherwise they will bear the corresponding liability for breach of contract.
For the handling of disputes, it can be agreed to request mediation from the local building decoration association, or to complain to the local construction department and the consumer association. If the negotiation and mediation fail, you can agree to apply for arbitration or file a lawsuit with the court.
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