Tao Zhugong Fan Li, why can he become the originator of China s richest people?

If I want to say the most successful businessman from ancient times to the present, I will think of Fan Li. There are too many labels attached to him, businessman, politician, speculator, and at the same time a romantic literati. The most enviable thing is that Xi Shi finally married him and became his wife, so Fan Li is simply possessed by the European Emperor.

In the Spring and Autumn Period, the status of merchants was actually quite high, and at that time, merchants could compete with the nobles of the family, and Fan Li had no scruples about painting his business empire at that time. So much so that now, many people call Fan Li the holy ancestor of Chinese merchants. <>

The main reason why Fan Li is so famous is not because he has money, but because of his business philosophy and economic thinking. In the process of governing the country, he realized that macroeconomics can compete with the modern economist Krugman. He believes that the economy of the whole country can be regulated and controlled through the macroeconomy, that is, it can grasp a few key points and control the economy by choosing the right time.

And he also found that this is a periodic existence, which means that the same operation can be used repeatedly. <>

Fan Lei believes that if the grain in the market is too low, it will damage the enthusiasm of farmers, thereby abandoning the land and causing famine in the country, but if the food is too high, it will let the middle traffickers get too many benefits. This in turn leads to a decrease in the number of industrial and commercial workers, and the country's tax revenue and fiscal revenue will also decline year-on-year. So he chose to stabilize the grain at a certain level, so that the market could be stabilized.

Not only can it maintain enough food**, but it can also ensure that the state has a certain amount of tax revenue. <>

Fan Li has been thinking about two things in his life, one is to find business opportunities, and the other is to find how to make profits from business opportunities. He made a lot of money in his life, but when he did, he gave it to his neighbors. Now is to have a successful career, and then return to his hometown to benefit the township.

Therefore, at that time, Fan Li's prestige among the people was very high. In addition, he is good at summarizing, so he has his own maverick way of doing business, which is why Fan Li was called the Holy Ancestor by later generations of businessmen.

In more than 400 years B.C., Fan Li did business, has taken into account the principle of speculation, hoarding fur in summer, hoarding kudzu in winter, buying low and selling high to make profits. Moreover, it is emphasized that "there is no flow of goods, and no one dares to live in high value", and it is necessary to flow the funds in hand to obtain benefits.

First of all, during the Spring and Autumn Period and the Warring States Period, merchants were not too despised at that time, so he could do business in society unscrupulously. Secondly, Fan Li is a very talented person, he has a very good business acumen, and it is natural that he can become the originator of China's richest people.

The reason why Tao Zhugong Fan Li was able to become the originator of China's richest people is because he is very business-minded, and he is good at doing these financial management businesses.

Because Fan Li was incognito, he came to Linzi, the capital of Qi at that time, to do business here, and earned a lot of money, which was rich and rivaled the country. So he became the originator of the world's businessmen.

Fan Li called Tao Zhugong because after Gou Jian returned to the country, he understood that Gou Jian was a person who could share hardships but could not be happy, so he retreated bravely and resolutely abandoned his official position. First of all, he went to the country of Qi and changed his name to Yizipi. But the people of Qi knew that he had a good character and high talent, so they asked him to be the prime minister.

Because he had made up his mind to retreat to Linxia, he resigned soon after. He settled in Tao, the commercial center of the time, and called himself "Zhu Gong", and people called him Tao Zhu Gong.

Here he was engaged in both business and agriculture and animal husbandry. He soon showed extraordinary business talent. Three times in 19 years, he made a lot of money.

But he squandered his money, and when he made money, he engaged in various public welfare undertakings. His actions have earned him the reputation of "being rich and doing what is virtuous" and has become a model for China's business for thousands of years.

Fan Li's main achievements

Fan Li was an early Chinese business theorist and one of the pioneers of Chuxue. He was revered as the "Shang Sheng" by later generations"Nanyang Five Saints"One. Although he was born poor, he was erudite and talented, and he knew Chu Wanling and had a deep friendship.

Because he was dissatisfied with the political darkness of Chu at that time and the fact that non-nobles were not allowed to enter the country, they defected to the Yue country together, and then they were worshiped as the doctor and the Xiangguo, and assisted the Yue country Goujian. He helped Gou Jian to rejuvenate the Yue Kingdom, destroy the Wu Kingdom, be ashamed of the snow, achieve hegemony, and was named a general.

Fan Li came to the state of Qi, called himself "鸱 (chī) Yizipi", and lived by the sea with his son, and they worked hard every day to produce and work. Soon, they amassed a fortune of hundreds of thousands.

After Qi Guo knew, he let Fan Li be the minister of state, but Fan Li thought that it was not auspicious to enjoy a noble name for a long time, so he returned Xiangyin, distributed his family property, gave it to his neighbors and friends, and took the remaining property to live in the pottery land. Fan Li thought that this was the center of the world, the trading road was smooth, and he could get rich by doing business, so he called himself Tao Zhugong.

Legend has it that during the Spring and Autumn Period, after the Yue Dynasty doctor Fan Lizuo Yue King Goujian defeated the Wu Kingdom, he refused the reward, took a boat to Taihu Lake with Xi Shi, and moved to the mountain village of Dingshan in Yixing to live in seclusion. Later, I saw that the local soil was colorful, rich in viscosity, and suitable for pottery, so I built a kiln to make a living of pottery. Because Tao is red, and because Fan Li has become a wealthy man in business, some people call Fan Li "Tao Zhu Gong".

Dressed in cloth, Fan Li migrated to Tao (now northwest of Dingtao, Shandong) for the third time, in this "middle of the world" (Tao land east of Qi, Lu; Qin and Zheng to the west; Beitong Jin, Yan; South Chu and Yue. The best place to do business, the art of planning (according to the season, climate, people's feelings, customs, etc., people abandon me to take, people take me with, go with the flow, and wait for the opportunity to move. In order to govern the property, within a few years, the business accumulation and became a huge wealth, so he called himself Tao Zhu Gong, the local people all respect Tao Zhu Gong as the god of wealth, is the originator of China's moral business - Confucian business.

Fan Li is also known as Tao Zhugong for the following reasons:

Legend has it that during the Spring and Autumn Period, after Fan Li, the doctor of the Yue Kingdom, assisted Yue and Goujian, the king of Qingqiao, defeated the Wu State, he was respected as a general, but refused to be rewarded. Because Fan Li thinks that it is difficult to live for a long time in the case of the king of Yue, and Fan Li knows that Gou Jian is a human being, and he can share hardships with him, and it is difficult to call for peace and happiness with him, so Fan Li and Xi Shi Zhengxiang arrived at Taihu Lake by boat and migrated to the mountain village of Dingshan in Yixing to live in seclusion.

After living in seclusion, Fan Li saw that the local soil was colorful, sticky, and suitable for pottery, so he built a kiln to make a living of pottery. Because Tao is red, and because Fan Li has become a wealthy man in business, some people call Fan Li "Tao Zhu Gong".

According to the records of historical records, after Fan Li assisted Yue Guo Gou Jian to destroy Wu State, he abandoned his official business and came to Qi State first, and later settled in Tao, calling himself Tao Zhu Gong, and had three thousand gold. He was buried here after his death. Fan Li was a politician and military strategist in the Spring and Autumn Period, and was respected by later generations as "Shang Sheng" and "one of the Five Sages of Nanyang".

Fan Li's life

Fan Li was originally a member of the three families of Wandi in the Chu State, erudite and talented, because he was dissatisfied with the political darkness of the Chu State at that time, and the non-nobles were not allowed to enter the orange Zheng Hushi and defected to the Yue State together, and then he was worshiped as a doctor and a minister, and assisted the Yue State Goujian. After becoming famous, he retreated bravely, and his pseudonym was Yizipi, wandering between the seventy-two peaks. During this period, he became rich three times in business, scattered his family wealth, and settled in Taoqiu of the Song Kingdom.

The Historical Records record: Fan Li floated out of the sea, changed the cong and his name, called himself the skin of the Yizi, cultivated on the seaside, worked hard, and his father stopped the son to govern the production. There is no geometry, resulting in hundreds of thousands.

Qi people heard their sages and thought they were like. Fan Li sighed and said: "Home is a daughter, and the official is the prime minister, and this cloth is extremely good."

Long-honored name, ominous. ”

It is to return to the seal, scatter its wealth, to share with the friends of the township party, and with its heavy treasure, go to the intermittent line, stop at Tao, thinking that in this world, the transaction has no way to pass, and you can get rich for a living. So he called himself Tao Zhugong. The re-covenant requires the father and son to farm the livestock, abandon the dwelling, wait for the time to turn things, and chase the benefits of tithes.

If there is no place to live, it will lead to a huge amount of money. The world is called Tao Zhu Gong.