Art and Design at Communication University of China The Progress of China Transmission .

You can see what is the general pattern of other people's ad copy? This helps you to write, to understand the big picture, and to build on that to build on your own stuff

Basic Format of Copywriting* (for your reference).

1 Cover.

1) Topic 2) Name of the planner's unit or individual.

3) The date of completion of the planning copy.

4) Number 5) Concise explanatory text or executive summary.

6) Write clearly the attributes (draft, draft, review draft, discussion draft, etc.) 2 The preface is short and clear, generally no more than 500 words.

3 Table of Contents. 4 Text.

1) Project background analysis.

2) Project theme.

3) Project aims and objectives.

4) Implementation procedures (content form, time arrangement, location distribution, personnel organization, etc.) 5) Communication and communication plan, i.e. specific instructions on how to use various media and public transportation and disseminate organizational information (6) Budget.

7) Effect**.

5 Annex 1) Preparatory Work Advance Table.

2) Assignment of responsibilities of relevant personnel.

3) Detailed budget of funds and expenditures.

4) Relevant information.

5) Precautions.

The plan should be divided into two parts: internal and external.

The seven countermeasures of the internal plan are explained in detail.

1) Plan and implement interpersonal measures.

2) Plan and implement measures from relevant organizations and groups.

3) Plan and implement financial measures.

4) Planning and implementation of measures for relations with the mass media.

5) Plan for obstacles to implementation and countermeasures to eliminate them.

6) Plan and implement relevant institutional countermeasures.

7) Legal issues related to planning and implementation.

External plan: The core secrets of the plan must not be disclosed, but the external participants must be interested in the plan, and their responsibilities and action plans in this activity must be clarified; Write from the other side's point of view; Write down the benefits and related interests of the plan with the other party in a "reciprocal" attitude.

Summary. Communication University of China, referred to as "China Communication", located in the capital Beijing, is a characteristic university in the field of information and communication directly under the Ministry of Education of the People's Republic of China, a national "double first-class" construction university, a national "211 Project" key construction university, a national "985 Project Advantageous Discipline Innovation Platform" construction university, a national "111 Plan", "national construction of a high-level university public graduate program", " The National College Student Innovation and Entrepreneurship Training Program has been selected as a university, the initiator of the International Alliance for Media Higher Education, and the UNESCO Chair Unit on "Media and Women".

Communication University of China, referred to as "China Transmission", located in the capital Beijing, is a characteristic university in the field of information and communication directly under the Ministry of Education of the People's Republic of China, a national "double first-class" construction university, a national "Lianzhou Hail 211 Project" key construction university, a national "985 Project Advantageous Discipline Innovation Platform" construction university, the national "111 Plan", It has been selected as a university for the National Construction of High-level University Graduate Program, the National College Student Innovation and Entrepreneurship Training Program, the initiator of the International Alliance for Media Higher Education, and the UNESCO "Media and Women" Chair Unit.

According to the school's official website in April 2021, the school covers an area of 10,000 square meters, with a total construction area of 10,000 square meters; It has 6 faculties, 21 colleges, and 84 undergraduate majors. It has 7 post-doctoral research stations, 8 first-level discipline doctoral degree authorization points, 19 first-level discipline master's degree authorization points, and 11 professional limb master's degree categories; 2 national "double first-class" construction disciplines, 2 national key disciplines, and 1 national key cultivation discipline; There are 1,969 faculty members, including 3 double-employed academicians; There are more than 16,000 full-time students, including more than 10,000 full-time undergraduate and junior college students, and more than 5,000 doctoral and master's students.

The cut-off score for admission is 620