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National image is considered to be one of the important components of a country's "soft power", which can reflect the country's comprehensive strength and influence in one aspect. Therefore, the shaping and dissemination of the national image is highly valued by all countries.
"National image, as a comprehensive impression of a country's history, reality, politics, economy, culture, way of life and values, reflected in the media and people's psychology, "is the general evaluation and recognition of the country itself, state behavior, various activities of the country and its achievements" given by the external and internal public of the country, which not only contains the understanding of the country, but also contains rational evaluation and perceptual attitudes, "has great influence and cohesion, It is the embodiment of the overall strength of a country.
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The factors that affect a country's image can be boiled down to three main categories. The first is the objective situation of the country, the second is the communication process, and the third is the existing image and mindset of the international public. Among them, the communication process factors can be divided into direct communication through transnational communication and indirect communication through the media, that is, communication factors and media factors.
1. The image of the objective condition of the state is the product of human spiritual activity, and spiritual activity cannot exist apart from its material basis. Image, as a category of consciousness, "can only be a being that is realized at any time." Therefore, although the influence of the national image is international, the shaping of the national image is not an international act in the first place.
No matter what kind of image the country wants to shape, the material that constitutes this image must be the country in reality, and the objective situation of national development plays the ultimate decisive role in shaping the national image. In China, the development of socialist material, spiritual, and political civilization is the basic material for shaping the country's image, and the shaping of the country's image cannot go beyond the actual situation in the initial stage of socialism in China. At present, the level of China's productive forces is still not high, economic development is unbalanced, the political system is not perfect enough, and the building of democracy and legal system also needs to be strengthened.
Generally speaking, the reality that China is in the initial stage of socialism determines that the improvement of China's national image requires a long-term process. In addition, the outstanding problems that need to be solved urgently at this stage have also increased the difficulty of building a good national image, such as the "three rural" problems, ecological environment problems, resource problems, employment problems, social security problems, corruption problems, and so on. The key to changing the objective factors that affect China's national image and creating a good national image lies in development.
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It is in civilization, harmony, tolerance, etc., so that the people of the whole country can unite as one, obey the leadership of the party, and listen to the party's fingers.
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1.Comprehensive national strength.
2.Military. 3.Economy.
4.Culture. 5.Politics.
6.History.
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The national image can represent the degree of civilization of a country.
To improve the image of the Chinese people, we can start by strengthening the cultivation of national image awareness. For example, in Beijing, now the streets and alleys, buses and subways will see the propaganda of the Beijing spirit, and these propaganda will subtly change the image of the crowd. The image of the Pekingese was actually transformed before the 08 Olympics.
Improving the image of the Chinese people can start from the perspective of the media. For example, smoking in public places is uncivilized, but in previous film and television works, positive characters often smoked, which was not conducive to the cultivation of national image, and now it has been improved.
The improvement of the national image is also related to infrastructure. For example, open defecation can be solved by free public restrooms with comprehensive coverage; Littering can be solved by garbage cans within a few steps; Poor personal hygiene can be solved by low-cost bathing places.
The national image can also be solved through legislation and strengthened supervision. Such as drunk driving problems, spitting, smoking in public places, and so on.
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The impact is huge, and the people should be educated about it, otherwise Westerners will look down on China even more.
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Let's take my own personal experience.
I myself have lived in Singapore for two years, and my new perception of us Chinese (they call it the mainland, in their eyes Hong Kong, Macao, Taiwan and we are not the same group) is: "do not pay attention to hygiene (this is the first impression of most people, do not wash hands when urinating, do not flush the side of the stool" Although this is a minority, it does cause their overall evaluation of Chinese) This is one of them.
Second, in terms of personal quality, because most of the people who come to the new are doing grassroots work (service, construction, cleaning, etc.), of course, I don't belong to this category. Speech and demeanor are very important, and in this regard, they unanimously believe that what they think of as "quarrelling" among our people is actually louder.
Although it seems incredible, after all, it is a different country, and there is no need for culture. Speaking of which, one thing that comes to mind is that if "swearing" can be tolerated in front of it, then swear words are difficult to accept.
Third: self-respect, Singapore is really rich, but in front of them, we don't need to feel that we can't do it, or even inferiority, or to please them, then they will look down on you even more.
Fourth: try to improve the impression of us, give an example. I feel very funny when I say this, I live in the new time, it is a rented house, just in time for the landlord to get sick, and I know the landlord's son and daughter-in-law, not far from their master, they know that I have learned machinery before, one day they ** to me, said that there is a problem with the electrical appliances at home, I went to look, it was a light bulb broken, stuck in the lamp, let me help replace one, I was very suspicious, after the change they said a word that made me almost collapse, if there is no you, I have to find an electrician.
Also, I have repaired the company's printers, paper shredders, and made small software for the company. Hehe, so we Chinese are not worse than them, they are just lucky to be born in such a country.
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