How to cultivate strategic products? How should a company develop a product strategy?

Product strategyProduct strategy is the overall planning of the products produced and operated by the enterprise. It is closely related to market strategy and is also an important foundation for business strategy.

There are the following methods for cultivating war products:

The first thing is to choose well.

Strategic products can be subversive and leading new products, or they can be innovative and upgraded old products.

First, we must avoid industry competition. When the industry develops to a certain extent, there will be brand concentration. If an industry has already been seated, products related to that industry should be carefully chosen. Otherwise, there will be a "grain dojo"-style result.

Second, we must cater to consumer trends. How far a strategic product can go in the future and how long it can have a market life depends largely on how much consumer demand it can meet and how long this demand can last.

Third, it must be in line with the strength of the enterprise. The product should also pay attention to the origin. This is not discrimination, but enterprises must choose strategic products according to the basic strength of the enterprise, so that when controlling the market, large enterprises can be captured, and small and medium-sized enterprises can also be at ease.

The second is to raise it well.

With a good seed player and setting his growth goals, the next step is to have a detailed growth plan, so that this seed has an excellent soil for growth. Therefore, good products must be raised, one is to raise the inside, and the other is to raise the outside.

Yangnei is to endow the product with excellent characteristics, which is essentially a distance from other products. This requires a wealth of intrinsic aspects such as product naming, product positioning, core value refining, and product pricing, so that it can be refined with solid internal experience in the future market competition.

Third, we must push it well.

The purpose of strategic products is not to "keep in the depths of the boudoir", relying on the natural sales or growth of the product, obviously can not let this condensed enterprise resources, energy and vision in one of the product, perfect play its value. To complete the transformation from unknown to blockbuster, promotion is a necessary process.

Fourth, we must manage it well.

The growth path of strategic products will inevitably encounter problems, some of which may be caused by their own negligence, and some may also be the desire of competitors, and one thing in common is that these problems are closely related to their popularity and influence. Compared to other products, strategic products tend to be more well-known, and the consequences of the problem are greater and more severe. If it is not handled well, it is likely to be a disaster for strategic products, and the company's hard work will fall short.

Step 1: What to do with the product.

This process needs to do four things: one is the market segmentation, the second is the customer segmentation, the third is the comparison of products with competitors, and the fourth is to analyze the market size, market share and profit margin.

Step 2: How to make products.

This process needs to do three things: reconfirmation of functional performance, second, the formation of product shelves through the combing of technology, and third, the classification of technologies and the implementation of different management measures, such as those to be developed independently, those to be outsourced, etc.

Step 3: Cadence of product launches.

This process is the planning of the version, and I have a humble opinion.