What is the best publicity for the opening of a pastry shop?

Under normal circumstances, it is better to invite some college students and some rich wives to publicize in the past. College students are more receptive to new things, have stronger ideological concepts, and are easier to create a good atmosphere, while rich wives have their own requirements for the quality of life. Getting their approval has a certain degree of persuasiveness, which can attract more people later.

The pastry shop is generally open, what kind of publicity do you ask? The contrast is better. It is usually celebrated by hanging a balloon in the store.

Then there will be people singing, there will be a band or a stereo, and then there will be some promotions in the store, and some family and friends and companies will present flower baskets. In this way, the neighbors know that your store is open, and it will be helpful in the future.

If a pastry shop wants to do well, there are many factors that it must have:

First, the taste of the product is the primary factor that will remain unchanged for eternity, and whether a delicacy can be accepted by foodies is determined by taste.

Second, the location of the store, the aroma of wine is also afraid of deep alleys, and the customer flow, especially the food store, is also indispensable for the customer flow and the nature of the group. The best location is in the neighborhood, next to the school, next to the market, etc.

Third, marketing strategy thinking, can not be too rigid, to understand the combination of marketing products.

In fact, the opening of a pastry store must have everything from technology to innovative thinking to marketing concepts, so if you want to open a cake shop and have no good ideas, it is best to go to a special school to learn the system, not only to learn cake technology, but also to learn what is said above.

For example, the New Oriental school in Haikou has a cake course for opening a store, so you might as well learn about it.

You can distribute leaflets in places with a lot of people, such as pedestrian streets. Then the best thing is to try it for free, no one will be indifferent to the free lunch, in the process of tasting, don't let people leave after eating, you have to pull him to introduce him, and then ask his opinion, and then give him a coupon or something.

This pastry chef is the first priority, and he must have excellent skills, after all, a new store needs a good reputation, which is conducive to publicity. The second is the store, which should be considered to be the consumer group of the store, and what location is appropriate. In one is the decoration of the store and the purchase of equipment, be sure to match the temperament of your location.

Finally, it's management.

If you want to open a store, medium and large bakery cake shops generally need to study for more than half a year, and both theory and practice need to be proficient and flexible. The knowledge of cake shop management also needs to have a certain understanding. Private bakery studios are usually enough to study for three months, and this short-term course can be adjusted in time according to the popular desserts demanded by the market.

But you must go to a professional school to study, and it is not recommended to go to a small institution.