How to enhance the brand strength for the showroom design

The traditional corporate culture exhibition hall design will always focus on the exhibition hall modeling elements, color matching, text placement to extend and plan, the general corporate culture exhibition hall design will always involve corporate introduction, honor display, product display, corporate vision, now for the corporate culture exhibition hall design this concept will be promoted to the height of corporate culture attribute mining, Nanjing Exhibition Company Side believes that the corporate culture exhibition hall design should be a convergence of corporate charm, the soul of culture throughout the exhibition hall, Highlight the roots and future of the company, hit the hearts of visitors, and let them integrate into its cultural theme atmosphere, which can leave a deep impression on visitors. First, the design of the corporate culture exhibition hall should be distributed regionally, layer by layer, corporate humanities rendering, can be combined with some digital multi-technology for in-depth interaction, so that the entire exhibition hall exudes a humanistic atmosphere, the most important thing is the early copywriting planning, by the special person to integrate the corporate humanities, listed. Second, the design of the exhibition area, will be the most intuitive corporate culture exhibition hall design will be the corporate image publicity, so that the visiting leaders, partners and the industry will leave a deep impression, like these display areas The most benchmark requirements are to highlight the development history of their enterprises with some bright lights, but the most important thing is to combine the corporate culture and image to produce, the overall feeling to visitors is a bright eye, so that visitors like and even spread this cultural atmosphere, which is the value of the design of the corporate culture exhibition hall.

How can the exhibition hall design enhance the brand strength?

It is necessary to integrate the design elements of the entire exhibition hall, and appropriately use multi-technology to display, and enhance the interactivity of the exhibition hall, giving visitors a new experience. Nowadays, the general exhibition hall design is to display multi-technology in multiple directions, rather than the static exhibits and display methods in the past. Therefore, in the modern era of scientific and technological development, science and technology is the most attractive design method for visitors, and it can also highlight the brand strength of the enterprise.

Make the product display in the exhibition hall more vivid and diverse, so as to drive the interactive participation of visitors and enhance the brand influence. Spatial exhibition hall design.

As an important place for enterprises to display their brand image, the enterprise exhibition hall has attracted more and more attention from business leaders, especially some enterprises that pay attention to brand image, often plan a certain space in the office building, and invite some professional exhibition hall design companies to carry out the overall image packaging and display. In the design process, the exhibition hall company will touch the confidential components such as the company's culture and products, so now more and more enterprises require the exhibition hall company to have confidentiality conditions.

In order to better enhance the brand strength of the enterprise exhibition hall, in addition to the need to strive to integrate the design elements of the exhibition hall, it is also necessary to make full use of multi-display technology to enhance the interactive experience of the enterprise exhibition hall. Different from the previous enterprise exhibition hall that simply used static exhibits and display the first display, the current enterprise exhibition hall generally uses digital technology as the basis for exhibit display.

What does the corporate showroom need to show? Many people will say that it must be the product of the enterprise. Yes, that's true, but that's only part of the show.

Think about it, if the enterprise exhibition hall is just a random accumulation of products, then what is the meaning of this for the enterprise? So, in the process of showroom design, how can we better present products to customers?

1.Product foreshadowing.

At present, customers have become choosing a brand when choosing any product, so it is very important to establish a good corporate image in the fierce market competition. Therefore, before customers visit the product, be sure to understand some of the company's history and culture.

2.Product interactivity.

Let customers experience the product in advance and stimulate customers' purchase needs. If the product is not suitable for experience, you can make some simulations or the like. Because, now many consumers' consumption is impulse consumption, that is, after the experience, dopamine secretion is excessive and the user buys, so we must pay enough attention to the interactivity of the product.

3.Product user experience.

After understanding the corporate culture and experiencing the product, you need to consider the user experience. Enterprises can consider setting up a consultation desk or an on-site commentary inside the exhibition hall to answer customers' inquiries and questions at any time. At the same time, it is also necessary to consider whether the product and decoration can achieve the effect of 1+1>2.

4.Product future prospects.

The completion of the customer's purchase of the product does not mean that it is over, and it is necessary to lead the customer to understand the company's outlook for the future. Enhance users' trust in the enterprise and improve customer stickiness.

5.Product experience.

Doing business is like being a person, a good image is very important, even if the product quality is passed, if the corporate image is not good, it is difficult to gain a foothold in the market. Because people's demand for products has shifted from material to spiritual, special attention should be paid to the design and production of exhibition halls.

The enterprise exhibition hall can generally be divided into several important parts such as different product halls, cultural halls, future halls, etc., and its Chinese hall only needs to launch a process of forming and developing into a corporate social culture of the company's own brand. The brand represents the enterprise, how to make people more brand awareness, the following by:Chengdu Hanno ExhibitionTo elaborate, the brand has a deep impression, which depends on how the exhibition design company can better highlight the brand?

There are several elements of corporate culture branding, such as logo, as well as the representative color of the brand, brand story, etc., and the staff of the exhibition hall design company can analyze these elements at the same time for teaching design. In the brand exhibition hall design, through the brand logo and the exhibition hall preface, the audience has a preliminary recognition and impression of the brand, and when the audience has a preliminary understanding of the brand, they will focus on the exhibits in the future.

Most people know a brand, is the first to know his products, services or experience him, in order to have brand knowledge, for the corporate culture exhibition hall to enhance the brand, it is necessary to properly display the corporate logo and main color in the exhibition hall, in the product hall, more than the first technology or the first form of display, so that student users can experience more and products, more understand our services, in order to continue to deepen their own corporate brand.

Intuitively convey the brand grade and expand brand awareness. Displaying the corporate brand is the basic function of the design of the enterprise exhibition hall, if the overall design of the enterprise exhibition hall can properly integrate the brand image, then it will effectively promote the expansion of brand awareness. In the design of the enterprise exhibition hall, from the overall presentation of the exhibition hall to the corporate connotation and the display of the company's products, it directly or indirectly conveys to the visitors the brand positioning and the taste of the design, which directly affects the grade defined by the brand in the hearts of visitors; An excellent corporate showroom needs to be designed to perfectly reflect the brand style and present the brand theme.

Grasp the color matching to create a good visual display space. A good exhibition hall design must conquer visitors from both visually and in terms of layout, so as to form a strong impression and achieve a good display sock effect. In the design of the enterprise exhibition hall, it is necessary to do a good job of perfect matching between color, lighting and layout, determine the main color that is in line with the connotation and culture of the corporate brand, and choose a healthy and infectious color system.

Reasonable layout, flexible use of multiple exhibits. The layout of the enterprise exhibition hall also needs to be taken into account, in the design, the exhibits that need to be displayed should be placed in a prominent position, and combined with modern multi-digital display technology, so that the exhibition content is more vivid and three-dimensional; For example, the virtual host will explain the exhibits, so that visitors can have a deeper understanding of the product connotation.

1. Clear positioning.

The positioning of the enterprise is the basic element of a corporate exhibition hall design program, it will affect the later display effect, there is no doubt that each different enterprise has different positioning and requirements, so sometimes in the exhibition hall design to build some booths to display products may also be a good way, in the construction process, do not be too fancy, avoid the noise, concise and clear is the core. Skillfully building a suitable exhibition hall and highlighting key products and services is the core of the design of an enterprise exhibition hall.

Second, the flexible use of multi-technology technology.

Nowadays, more and more companies in many exhibition hall design projects use multi-interactive technology to assist the exhibition hall display, which can effectively make the exhibition hall rich in science and technology, and can also intuitively display enterprise products and services, effectively attract the largest number of visitors and activate the atmosphere of the entire exhibition hall.

3. Visitor's perspective.

As the ultimate purpose of the design of the enterprise exhibition hall is to attract passenger flow, then as our professional designers, when designing, we must stand in the perspective of customers to analyze, stand in the perspective of visitors to analyze their aesthetic vision and preferences, assuming that you are a visitor, whether this design scheme will make you feel a little bad, we can optimize it.

Exhibition hall design is a comprehensive design art, which is a practical space design based on visual arts. It is a creative design activity that has an impact on the psychology, thoughts, and behavior of the audience. Through the use of the space environment, construction, engineering, visual communication means, with the help of exhibition facilities, the information and content to be disseminated are presented to the public through the use of space environment, construction, engineering, and visual communication methods.

Therefore, if you want to make an excellent exhibition design, it is a very test level, and the following Bumblebee Exhibition will share with you how to make an excellent exhibition hall design effect for the psychology of the audience, come and see it!

If you want to attract visitors quickly, you must have a good visual effect, we can amplify the characteristics of the corporate brand and the characteristics of the product from the design, and design a unique style suitable for the enterprise, improve the first impression of visitors entering the exhibition hall, enhance the curiosity of visitors, and make them have a strong interest in the exhibition hall.

Many enterprises choose the design scheme of the exhibition hall, often depends on the first impression, want to have a design plan in line with their own enterprise exhibition hall, it depends on how the designer designs the logo graphics, corporate style and color matching of the enterprise, which needs to be combined with a variety of elements of the brand itself, and integrated into the exhibition hall through clear and concise design.

After having a complete design plan, many people think that it is no problem to build and follow the design plan, in fact, the choice of building materials is also crucial, whether it is to complete the construction of the plan or further improve the exhibition hall, you need to pay attention to the choice of materials. In fact, the purpose of exhibition hall planning is to display and promote products, but all this must be carried out under the guarantee of safety, and the materials built are related to the safety of an exhibition hall, so we must not only choose the right materials but also ensure the materials and the like, in order to ensure the smooth holding of the exhibition.

Exhibition hall design, display design plan**Bumblebee Exhibition official website, tens of thousands of cases, design and construction services are all in Bumblebee Exhibition, each plan is ingenuity.

1. It is forbidden to arrange booths at the entrance and exit passages, fire alarms, fire protection facilities, power distribution facilities, safety evacuation doors, etc., and the exhibits and equipment shall not block, block, or obstruct the passages and entrances and exits of the exhibition hall. 2. It is not allowed to use electric welding, electric saws, electric planers and other processing tools in the exhibition hall to cover the delay, and it is not allowed to carry out heavy hammer operations, and it is not allowed to hit the ground in the hall.

3. It is not allowed to use and store pressurized containers (such as air compressors, gas cylinders, etc.) equipment in the exhibition hall without permission. 4. Exhibit packaging, waste and flammable and explosive materials must be cleaned out of the hall in time, and shall not be stacked in the passage, at the entrance of the exhibition hall, etc.

5. The special decoration management department of the exhibition service center is responsible for the on-site management of the construction unit. For the booth that does not follow the provisions of the construction, it has the right to order it to rectify or stop the construction, and the construction personnel who do not wear the construction ** according to the regulations, give a warning, and if the circumstances are serious, stop the power supply.

6. For violations of the construction regulations of the exhibition hall, resulting in the loss of the exhibition hall and the exhibition, the construction unit shall be responsible for compensation, and if a major fire accident is caused, it shall be handed over to the judicial department for processing.

Key points of the exhibition hall design:

1. The site selection and general layout of the exhibition hall has a large distribution capacity, and the requirements for site selection and general layout are: the exhibition hall site should be selected in the city or in the suburbs of the city with convenient transportation. Large exhibition halls should have sufficient mass activity squares and parking areas, and should have outdoor display venues.

Outdoor venues should consider the greening and beautification of the environment. The functional partitions are convenient to communicate with each other without interfering with each other. The number of floors should not be too high.

Pay attention to the interrelationship between the exhibition halls, and form organic building groups according to different properties and specific conditions.

2. The showroom design exhibition hall is the central link of architectural design, and the main points of the design are: the layout of the showroom is determined according to the display content, which can be taken as a whole quietly continuous, parallel and multi-linear or segmented continuous, but it must be systematic. The route should be clear and avoid detours.

The tour route should not be too long, and a place to rest in the middle should be appropriately arranged. The connection between the showroom and the transportation hub (foyer, hallway, lounge, staircase, elevator, etc.) should be convenient. The entrances and exits should be obvious, the outdoor traffic roads should be smooth, and the transportation routes should not interfere with the visiting routes.

If the showroom is located upstairs, there should be elevators for the elderly, children, pregnant women, and the disabled, as well as special elevators for transporting exhibits. The showroom should be well oriented, but avoid direct sunlight on the exhibits. Try to avoid noise interference inside and outside the museum.

Create good ventilation conditions and arrange ventilation equipment. Make full use of the display wall, so that the lighting outlet does not occupy or occupies less of the display wall, so as to increase the effective exhibition area.

3. The importance of lighting and lightingLighting for the exhibition hall building, in addition to the mission of collecting and preserving the exhibits, the most important job inspection is to provide the audience to visit and study. Therefore, how to make the audience see the exhibition correctly and clearly is an important theme, and the main key to solving this brief problem is its lighting.