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Shanghai, February 23, 2009 – At the 1933 Shanghai Creative Life Center, Coca-Cola invited the popular idol group Feilun Hai to be the latest spokesperson for the "Coca-Cola" brand. The theme song is a new song sung by Coca-Cola, and the title of the song has not yet been revealed.
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Summary. Coca-Cola spokespersons don't change every year, they usually choose one or a few spokespeople each year to represent the brand image. Coca-Cola's spokespeople are mainly well-known celebrities, and their endorsement cycles vary in length, some may only be for a year, while others will endorse for several years or more.
Over the past few decades, Coca-Cola's spokesperson has included many famous sports stars, movie stars, and celebrities, such as Michael Jackson, Britney Spears, Sam Smith, Taylor Swift, and many more. In short, Coca-Cola chooses a spokesperson that matches the brand image and replaces it as needed, but not every year.
Coca-Cola spokespersons don't change every year, they usually choose one or a few spokespeople each year to represent the brand image. Coca-Cola's spokespeople are mainly well-known celebrities, and their endorsement cycles vary in length, some may only be for a year, while others will endorse for several years or more. Over the past few decades, Coca-Cola's spokesperson has included many famous sports stars, movie stars, and celebrities, such as Michael Jackson, Britney Spears, Sam Smith, Taylor Swift, and many more.
In short, Coca-Cola will choose a spokesperson who fits the image of the god in the brand, and replace it according to the needs of the sales loss, but not every year.
I'm still a little confused, can you be more detailed?
As a world-renowned beverage brand, Coca-Cola has always attached great importance to the maintenance and shaping of brand image, and the spokesperson is one of the important ways to communicate brand image. Most of Coca-Cola's spokespeople are well-known and influential stars. Their endorsement cycles vary depending on individual circumstances, with some likely endorsing for a year or several years, while others last longer.
For example:1Michael Jackson:
In 1983 and 1993, he became the spokesperson of Coca-Cola, bringing high popularity and reputation to the brand. 2.Britney Spears:
He served as a Coca-Cola ambassador from 2001 to 2002 before returning to the brand in 2018. 3.Sam Smith:
Since 2014, he has become the spokesperson of Coca-Cola, and is one of the image representatives of the brand among young people, and the endorsement cycle is still going on today. In addition to the above spokespersons, Coca-Cola has also chosen many other well-known sports stars and movie stars as brand ambassadors. Each spokesperson has its own unique influence and value, and the brand will be selected and replaced according to the needs and market conditions to enhance brand awareness and market share.
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This is a new song for 2010.
The pleasure of the first bite.
Four people sang together.
All four of them said a word of congratulations.
One of my favorite quotes is "Flywheel Sea cheers everyone up." ”
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I haven't finished the whole song yet!
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It is said that only 3 people were selected at the beginning, and Chen Yiru was added later. However, the time for the four to debut under the name of Flywheel Sea is the same.