Selling an Olympic mascot requires those formalities 20

At the very least, it is necessary to register the tax goods.

The reason why the Olympics have mascots:

First, the design of the mascot can increase the publicity efforts of external publicity, and indirect external publicity has a good advertising effect.

Second, the mascot can enliven the atmosphere and increase popularity when organizing activities.

3. Mascot derivatives.

It can be externally **, authorized to obtain benefits, and also play a role in publicity.

Fourth, the mascot is an IP is the soul of the entire Olympic Games, it does not belong to anyone, its existence can think of many things first, such as Fuwa.

It can be associated with Beijing, the Bird's Nest, and the Water Cube.

Champions, etc.

Introduction

The Olympic mascot, referred to as the Olympic mascot or Olympic cute object, is an animal or character that represents each Olympic Games. It is usually a local animal, or a figure that can represent the characteristics of the local culture.

Regardless of the appearance of the Olympic mascots, what they have in common is that the theme of the Olympics is to show the unique geography, history and culture of the host city; The Olympic mascot is one that can realize the Olympic spirit.

Conveying the concept of the Olympic Games and promoting its history and culture to the host city also creates a festive atmosphere for the Olympic Games.

An offline purchase platform for Olympic mascotsWangfujing blind liquidGongmei, Beijing Baiyou Noisy Building, Winter Olympics licensed merchandise retail store, etc. Tmall, an online platform for buying Olympic mascots.

Olympic Official***, **Olympic Official***.

Ice Pier Design Elements

In the name of Bingdundun, ice symbolizes purity and strength, and Dundun means thick and lovely, which fits the overall image of the panda and symbolizes the Winter Olympics.

The athletes' strong bodies, indomitable will and inspiring Olympic spirit are adorned with colorful halos on the heads of the ice, inspired by the National Speed Skating Stadium of the Beijing Winter Olympics.

Ice Ribbon. The flowing color lines symbolize the track of ice and snow sports and 5G high-tech, implying the combination of modern technology and ice and snow sports, and the red heart-shaped pattern on the palm of the left hand represents the warm welcome of the host country China to people from all over the world.

The design team of Bingdundun specially went to the Sichuan giant panda habitat to investigate the shape and posture of the panda, and positioned Bingdundun as a young panda, just like the characteristics of panda cubs, standing still with some inner figures.

Bingdundun has a peach heart in his little hand, and these elements are expressed in the image of Bingdundun, according to the rules of the International Olympic Organizing Committee, mascots cannot have gender differences.

Beijing 2022 Winter Olympics mascot purchase channels.

First, the official *** purchase.

Olympic Organizing Committee. The Olympic economy has become a unique economic landscape in the development of the world economy in recent years, and the operation of Olympic goods such as mascot products is an important part of these economic systems. It is understood that the 2004 Athens Olympics broke the sales record of Olympic goods with a total sales of more than 700 million euros.

It is precisely because the Olympic mascot contains infinite "money" that it has also become the target of some unscrupulous businesses. However, according to the relevant laws and regulations, the commercial use of the Olympic mascot must be authorized by the Olympic Organizing Committee, otherwise it will constitute infringement.

data development; The humanization of the Olympic spirit is embodied.

The mascot of the Olympic Games is to visually embody the Olympic spirit with the carrier of the mascot. The advantage of it is that it makes the public feel that the Olympics will be very close to them, and they will not be on top of them. Ren Hai, chief expert of the Olympic Research Center of the Research Institute of the General Administration of Sports of the People's Republic of China, introduced.

Therefore, the mascot should come from life, condense the cultural characteristics of the region and the nation, so that ordinary people feel that the Olympic Games is not only a political and economic event, but also a grand event for the public, and through the mascot, it can reflect the affinity of the Olympic Games.

At the beginning of production, the law is synchronous protection.

Our intellectual property protection work is carried out in parallel with the production of mascots. Liu Yan, deputy director of the Legal Affairs Department of the Beijing Olympic Organizing Committee, told reporters. In February 2004, the Beijing Olympic Organizing Committee began to solicit ideas and designs for mascots at home and abroad

Regardless of whether it is a collective or an individual, the copyright must be transferred to the Olympic Organizing Committee. In other words, the Olympic Organizing Committee has the copyright of the mascot in its entirety. This also facilitates the use and promotion of mascots.

According to Liu Yan, although the mascot has not yet appeared, the registration of special signs and trademark registration applications for mascots have already been carried out. Once the mascot is launched, the relevant authorities will give the approval as soon as possible - the mascot is under the safe protection of the law from the moment it is born.

Participants are required to sign a confidentiality pledge.

What exactly is a mascot? Is it the giant panda, the rabbit, the Monkey King, or the South China tiger, the Chinese dragon, or the Tibetan antelope? Just the day before the mystery was revealed, there was still a lot of speculation about it.

How can the mascot's secrecy be kept watertight? Liu Yan said that before the release of the mascot, enterprises and individuals undertaking the design, production and processing of mascot products must sign complex confidentiality contracts with the Olympic Organizing Committee; Every relevant staff member of the Organising Committee must also sign a confidentiality pledge.

Hello, dear for you, I have inquired about the process of applying to sell Asian Games mascots, what is the process of applying for licensed goods for the Olympic Games, and the application for work has been high this week, or has begun, you can first register the relevant information of the company on the Olympic Organizing Committee**. The Olympic Organizing Committee reviews the registration according to the criteria and selects the enterprises to sign the franchise contract. Licensed merchandise is not only a mascot, but also includes products related to the Olympic Games.

But the first qualifications are likely to favor large businesses. Licensed retailers must have at least 3 years of retail experience, and Beijing requires five years. Franchised retailers are required to pay a royalty at a rate of 10% and a minimum deposit, which is generally 30% of the total expected royalty per contract year.

It's hard anyway.

The mascots of the Olympic Games are generally based on the representative animal images of the host country. The mascot first appeared at the 10th Winter Olympics in Grenoble, France, in 1968, and the mascot of the Summer Olympics first appeared.

At the 1972 Munich Olympics. Since then, the mascot has become a tradition of the Olympic Games and has continued to develop as one of the leading factors of the Olympic image, which belongs to the visual communication system and has become an important carrier of Olympic culture, which expounds the origin and development of the Olympic mascot.

The Olympic mascot is one of the core identification elements of the Olympic Games, the mascot of the Beijing Olympic Games"Fuwa"The revelation attracted the attention of the world, and the Olympics missed guessing the mascot as a sport"Special culture"It has always been a competition for merchants"Special Content".Starting from the origin of mascots, this paper further discusses the cultural inheritance function and design precautions of mascots, and at the same time makes a breakthrough in the development trend of Olympic mascots.

On July 22, the Tokyo 2020 Olympic and Paralympic Games Organizing Committee held a press conference in Tokyo on the 22nd, announcing that the Olympic mascot will be named "miraitowa" (Forever) and the Paralympic mascot will be "someity" (Somei ty). Plush dolls and other merchandise are also on sale to create an Olympic atmosphere ahead of the opening.

According to the Olympic Organizing Committee, "miraitowa" contains the desire for a good future to continue forever. "Someity" is a combination of the words "somei-yoshino", which represents cherry blossoms, and "so mighty" (very powerful).

At the press conference, the mascot received the name tag from the President of the Olympic Organizing Committee, Yoshiro Mori, and the Governor of Tokyo, Yuriko Koike, and raised their hands to respond if their names were called by the children in the venue.

The naming of the mascot was entrusted to a professional company. Carefully selected from 30 proposals each for the Olympic and Paralympic Games, while also checking for problems in foreign language. The mascot design was selected from a vote of more than 200,000 elementary school classes across the country, and the image of the traditional Japanese Ichimatsu (checked) pattern was chosen.

Global Times.

The mascots of the Beijing Olympics are Beibei, Jingjing, Huanhuan, Yingying, and Nini.