How to run a successful store

It's getting harder and harder to do business these days.

You haven't done business.

It's best to find an experienced good friend to talk to carefully or partner with someone.

That place is in**ah! Are you interested in cooperating? It's mine.

Go ahead, you will surely get rich;

It's not easy to run a good store. From the early selection to the later maintenance, this requires an operator to have a long-term plan and operation. Let me briefly understand what you should pay attention to in order to better operate your online store.

1. Product positioning:

Product selection is the first step of operation, and the follow-up operation work is based on commodities, with the main goal of mining market potential commodities, helping to improve product effects, optimizing inventory status, monitoring hot-selling products, tracking competitors, and creating explosive models.

The collection of best-selling categories and brand items in the industry, analyze the reasons for their hot sales, and summarize successful marketing methods. Analyze the advantages and disadvantages of hot-selling products, and find reasons and solutions for the hot sales of our products. Choose the right goods, to have the best force, belong to the public demand products, can meet the market trend.

2. Traffic conversion:

Attract more valuable visitor traffic, accurately analyze traffic, improve sales flow, accelerate performance soaring, and quickly seize the advantageous position of individual traffic entrances, mainly to seize the advantageous position of natural basic traffic. **What are the traffic entrances of the network, we must first understand and count, do a good job of preemption plan, and preempt one by one.

Generally, the preemption principle of the flow of tomato is to first base the natural traffic, then optimize the title and description page of the main image of the product, do a good job in the sales volume and starting point ** and the necessary evaluation, and do a good job in the click conversion rate of the main image of the product that can be referenced, the conversion rate of page browsing, the conversion rate of inquiry, and so on, and then start to obtain paid traffic.

3. Improve conversion:

There are many factors that affect the conversion rate, mainly details, basic sales, evaluation, praise rate, store visual planning, customer service professionalism, etc., so if you want to do a good job in the conversion rate, the control of these indicators must be done well. The main direction is the main picture and title of the product, the visual design of the web page description, and the description tells the customer what the product needs to buy for the trembling sign, and if you want to come to our house to buy, you must buy it now, so as to improve the silent conversion rate.

4. Increase sales:

The main purpose of opening a store. Through various tools and activities to create popular models and form a popular group, the store began to develop normally. You can do some marketing shorts, attract customers to live broadcast, and design some novel marketing methods and spike sales activities, so as to achieve the effect of drainage.

1. Locate the target consumer group of the store.

Before opening a store, it is necessary to conduct detailed market research on the age, income, gender, occupation, etc., of customers in the selected business district, and then open a store and design management principles based on these findings.

2. Carry out effective publicity and marketing.

Some shopkeepers sit there all day after opening their shop and wait for business to come to their door, which is called "sitting business". In modern society, this kind of consciousness is very dangerous. Now it is necessary to strengthen the promotion of consumers and arouse consumers' desire to buy.

Especially the shops on the main street must be attractive in terms of design.

3. Refined store design.

The environment and atmosphere of the store are very important, which is directly related to the impression of consumers on the store and the business performance of the store. Therefore, when designing, we must design according to the characteristics of our products and the characteristics of the target consumer group. Special attention should be paid to the design of the passage, not to have too many roundabouts, so that customers can unintentionally visit all the products.

Where there is a passage, it is necessary to design something to attract customers in an ingenious way to turn the disadvantage into an advantage. In addition, when it comes to product display or front desk design, don't make customers feel like they are in a hindrance.

4. The goods are effectively displayed.

Product display is very important, if it can be clear to customers at a glance, easy to choose, easy to buy, it will invisibly promote sales. Therefore, the displayed goods should be properly classified and neatly placed, so that consumers can find the products they want without effort.

5. Increase the fun of customer consumption.

Today's customers are no longer satisfied with just eating delicious food, but now they are enjoying the joy of consumption. Therefore, when designing a store, in addition to considering its own format, scale and customer class, and other factors, it is necessary to pay attention to the service attitude, color and lighting and other decorations.

6. Focus on efficiency in the business process.

Stores should be designed with operational efficiency in mind. From the beginning of receiving consumers to food packaging, payment collection, etc., it is necessary to leave appropriate space for store staff to move, so that these actions can be carried out quickly and effectively. In addition, product replenishment and inventory should be institutionalized.

Of course, there must be a good method and feasible skills for this, because there are so many people, and it is difficult to survive without a good method.

Let's cooperate with each other, I'm selling**, sneakers. Go to **search store (a blue ocean) is my store.