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Chen Ziang had two selections, but the results were both failures, so he was very lonely, but he bought an expensive piano on the street, which caused many celebrities and aristocrats to want to know how he played the piano, but instead of playing the piano, he smashed the piano, saying that my literature is better.
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Heard the story. Many talented people in ancient times had strange temperaments, and although Chen Ziang did not leave many famous poems, he was also a well-deserved talent.
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Chen Ziang spent a lot of money to buy the huqin, then posted to his friends to invite them to see the qin, and when everyone came, he smashed the qin, saying that he was not playing the qin with everyone but learning literature with everyone, and then began to promote his works.
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1) Chen Ziang's name change by breaking the piano.
One day, Ziang passed through the city, saw the crowd, and went forward. It is because of the one in front of a piano, want to sell, the price is a thousand taels of silver, the piano is good, the gold is expensive, so everyone sighs and envy it, sighs without a pattern of silver, envy the delicacy of the piano. So the more onlookers there were, the more they sighed and envied.
I want to buy it", at that time everyone was surprised, and the eyes turned to its voice, Nai Ziang. Take a thousand catties and get it, and everyone surrounds it, wanting to see others stroking the piano, which means that a certain day and a certain place gather people and show their voices. On that day, everyone arrived, and so did the listeners, hundreds of people gathered around Chen's hall.
When everyone turned their ears and eyes, Ziang lifted the piano and threw it, It was a piece and a line, and the crowd was in an uproar. Suddenly, he stood up and said angrily: "Although I have no two talents to thank, but I also have the ambition of Qu Yuan and Jia Yi, from Shu to Beijing, with a hundred scrolls of poetry and writing, asking for advice, but no one appreciates it.
Before they could come to their senses, he took out the poems and gave them to them. The crowd was amazed by his actions, and when they saw his poems and skillful workmanship, they vied with each other to see them, and within one day, they became famous all over the capital.
Therefore, those who have opportunities cannot be prepared unless they are prepared, and if they are lost, they cannot be lost. Those who are on the line are prepared with silver, and they have the harp, and they have to pay attention; Prepare psalms, win souls, and gain fame. Opportunity will come, or it will be restored, and what can you do?
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Story China: Chen Ziang is rich and willful to borrow the piano to become famous, and after buying a piano for one million, he "fell in seconds".
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Wang Yijia's column.
The purpose of propaganda is not to convince you, but to make you know.
I don't see the ancients before, and I don't see the comers after. Thinking of the world and the world, I was alone and wept. Tang Dynasty poet Chen Ziang's "Song of Dengyouzhou" is popular and has been sung through the ages, but he came to Chang'an from Sichuan when he was young and lived for ten years, but he has been unknown.
One day Chen Ziang went to the street, saw the piano seller asking for a thousand yuan, which attracted curiosity onlookers, he had an idea, bought the piano without saying a word, and asked everyone to move to Xuanyang tomorrow to listen to him play the piano. The next day, many people heard the sound and came to see it, he picked up the huqin and said: "Chen Ziang, a Shu person, has a hundred shafts, and no one knows it.
How should we pay attention to this cheap trick? As he spoke, he smashed the precious huqin to pieces in public, and then presented his poems to all the attendees. As a result, Chen Ziang "became famous all over the world within one day".
You can say that Chen Ziang is spending a lot of money on gimmicks, or even saying that he is a **, but he just wants to be the "focus of conversation" and let everyone know that he is a person, and he has successfully achieved his goal. The advertisement is exaggerated and untrue, but its real purpose is not to make you believe its content, but to make you see or hear the product it sells. Suppose you want to change to a new toothpaste and go to the supermarket, and find that there are a variety of brands that you haven't used, and they are all about the same, which brand are you most likely to buy?
Experiments have shown that the brands that make you feel most familiar are the most attractive to you, and the so-called most familiar is the brand that appears most often in ** ads and makes you see or hear about them. Just because you've seen or heard about it can increase your willingness to buy.
Some people investigated the page share of each candidate in the major ** during the election campaign, and found that the accuracy rate of whether the candidate was elected or not was as high as 83% based on the number of page shares (regardless of content).Buying an expensive huqin and then smashing it to pieces in public was Chen Ziang's way of attracting the attention of the society, allowing everyone to see and hear and talk about his propaganda methods.
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