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First, select a primary domain name with high authority to register a second-level domain name.
If you want to rank well for second-level domains, you need to choose a primary domain name with a high weight. If the second-level domain is from a site with a higher authority, the more likely it is to be at the top, and the less likely it is to be the other way around. In general, the weight of the primary site is the highest, and the subsite will inherit a part of the weight from the primary site, depending on the quality of the subsite.
If the weight of the main domain name is high, the traffic is high, and the users are high, then the search engine will also have a high index, and it is naturally very friendly to the subdomains below. On the contrary, the inclusion of second-level domain names will not be ideal. If you want to have a good inclusion, it is key to choose a main domain name platform with high weight.
Second, the site optimization.
The ** of the second-level domain name not only needs to be optimized off-site, but also needs to be optimized on-site. When it comes to station optimization, it is necessary to make some basic settings for the interior, and the following Wuxi construction will make a basic discussion on the optimization of the site.
1. Title and description: The title is the top priority, and the description plays a great role in the user experience. Since the frequent update of the algorithm, it has been proven once again that the weight of the title and description is very important. Titles and descriptions must be defined according to keywords. Otherwise it doesn't mean much.
2. Layout: Flattened layout is generally preferred by search engines, so the layout design should be tree-shaped, which is conducive to spider crawling. It's also a good idea to have every page open in a new window, which will help reduce the bounce rate.
The basic setting of the main navigation of ** is one of the issues that every webmaster needs to consider.
4. Breadcrumb navigation: guide the spider and the user to know their location clearly and clearly.
5. Bottom: Categorize the keywords you want to do and the company's product information. The purpose of this is to help build up keywords organically, and it's also a great internal link to rank fast.
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Second-level domains are not as well optimized as first-level domains.
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Both first-level and second-level domains have their own benefits and uses, depending on your needs and budget. A first-level domain name is a self-contained domain name, eg. It's usually more prominent, more specialized, and better suited for businesses and brands**.
Top-level domains typically require purchase, require annual renewals, and are relatively high. In addition, there are certain restrictions on the naming of top-level domain names, such as that they must be unique and do not contain special characters such as spaces. A second-level domain name is a subdomain name that is a subdomain name below the first-level domain name, for example.
Second-level domains are generally more flexible and easier to create and maintain than first-level domains. It can be free or a more budget-friendly option for those who need to set up a temporary**, personal blog, small business, etc. However, it is important to note that second-level domains may be limited by first-level domains, for example, they may not rank as well as first-level domains in search engines.
In summary, top-level domains are more specialized and formal, and they are more recognizable, but they are relatively costly. Second-level domains are more flexible and affordable, but may be limited by first-level domains in some cases. You should choose the type of domain name that's right for you based on your needs and budget.
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Summary. Hello dear and happy to answer your questions <>
A first-level domain name is better. The weight of a first-level domain name is naturally higher than that of a second-level domain name, because there is only one first-level domain name, while there can be an infinite number of second-level domain names. The second-level domain name depends on the existence of the first-level domain name, and without the first-level domain name, it is meaningless to talk about the second-level domain name; Conversely, if you don't do a second-level domain name, the first-level domain name will not be affected.
Is it better to have a first-level domain name or a second-level domain name.
Hello dear, I'm glad to answer your questions [Da Hong Yu Xiaohua] <> a first-level domain name is better. The weight of a first-level domain name is naturally higher than that of a second-level domain name, because there is only one vertical manuscript for a first-level domain name, while there can be an infinite number of second-level domain names. The second-level domain name depends on the existence of the first-level domain name, and without the first-level domain name, it is meaningless to talk about the second-level domain name; On the contrary, if you do not do a second-level domain name, the first-level domain name will not be affected.
Dear, hello, the expansion is as follows: the first-level domain name is completely registered by yourself, the ownership belongs to you, and you don't need to worry about the domain name being shut down. Second-level domain name, the second-level domain name of the registered person's **, the ownership belongs to the other person, if the other party's domain name is closed, then the second-level domain name of the Heng Bend letter will also be closed.
First-level domains are also known as top-level domains.
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1. The principle of choosing a second-level domain name or a second-level column is that when the content of the second-level directory is too much, and the content is independent and has been sold and deviates from the ** title, the second-level domain name should be used.
Second, if the second-level column is not large, and the content is in line with the ** title, it is suitable to do the second-level column.
3. The weight obtained from the top-level domain name in the second-level column is greater than the weight of the second-level domain name, but in the later optimization process, the upper limit potential of the weight growth of the second-level domain name is greater than that of the second-level directory.
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Advantages and disadvantages of second-level directories and second-level domains:
2.In the form of a secondary catalog, it will inherit the weight of the seepage on the first page and increase the number of ** inclusions.
When to use secondary directories?
To do ** (especially small and medium-sized**), you can rely on multiple secondary directories to grow**. If too many second-level domain names are opened, the advantages of the main site will be weakened.
So I think it's better for small and medium-sized (including blogs) to use the form of a secondary directory whenever possible. The premise is that the content of ** is similar to the content of the main site. If it's far from the same, you should consider using a second-level domain name to model filial piety.
When to use a second-level domain name?
Large portals, industry portals, vertical portals, etc., which have a huge amount of information, can choose to set the channel with a large amount of information as a second-level domain name. Or if your newly opened channel does not match the main site, you can consider a second-level domain name. If you are a regional company, you can also consider setting up a second-level domain name by region.
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Summary. The search engine's inclusion of the first-level domain name is also much better than the second-level domain name, and the distribution of weight is also biased towards the top-level domain name. Second-level domain names are included quickly at the beginning, but gradually stop, so first-level domain names are better than second-level domain names in terms of inclusion and weight.
Is it better to have a first-level domain name or a second-level domain name.
Overall, it's definitely a top-level domain name is better, there's no doubt about it.
The search engine's inclusion of a travel disturbance domain name is also much better than that of the second-level domain name, and the distribution of weight is also biased towards the top-level domain name. Second-level domain names are included quickly at the beginning, but gradually stop, so first-level domain names are better than second-level domain names in terms of inclusion and weight. Demolition thoughts.
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