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There are many channels and means to increase the visibility of physical stores.
1) Advertising is the fastest means of promotion, and some introductory advertisements can be done through some ** platforms, including what projects have been done, product features, etc.
2) Actively participate in the project bidding, publicize the performance and advantages of your company's products, and let the relevant supply and demand units know about your physical store.
3) Actively participate in community public welfare activities, so that the people in the surrounding community know more about your store.
There are also many ways to promote your store. The key is to do it with heart, talk about quality and service, then there will be the effect of "the aroma of wine is not afraid of deep alleys". Brands take time to accumulate, and if you pay attention to the usual service, you will be rewarded.
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The first point is to focus on the customs and preferences of the region; For example, the difference between the north and the south, the difference in flavor, what people love to eat most often, to sample the residents near the store to do market research, it is best to ask customers when there are customers as the boss personally interrogated what flavor they like to eat, what dishes need to be added, it is best to put customers on each table to return to the order, one can improve the quality of service, and the other can continue to improve according to customer needs;
The second point is also the most important, the dishes and services should be very confident, but the defects in the geographical location must be an important factor restricting the hotel, so just like we do, a ** is done out and not promoted is equal to doing it in vain! Whether there is a problem with the publicity of our hotel, it is worth considering, if so, you can do some targeted advertising, such as issuing preferential cards, advertising (this advertisement does not have to cost a lot of money, such as regional-style text advertising, etc.) to let more people understand the quality and low price. In addition, there should be different aspects, such as what kind of couple **, family portraits and the like ==, after all, now rich people are drunkards, don't they mean to drink!
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You said that you think your service dishes and other problems are okay, and the geographical location can't be changed. It is recommended that you do a survey and ask the people who come to your store to see what they value about your store. Name the shortcomings of your store.
Do more research. Even the passers-by on the main road also talk to them about their opinions on your store, whether they will come to your store if they are eating, why they come and why they don't. This way, you will find out the strengths and weaknesses of your store, as well as the types of people who come to your store to consume.
You then use your store's advantage to advertise to people who can come to your store. Exhaust all channels of publicity. Distribute more leaflets.
If you can, keep discounting and launch your specials. Hold more activities, such as summer events. It is necessary to carefully analyze the market to find out the real cause.
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It's useless to just say this, you are the first thing in the catering industry, you have to target the customs and preferences of the region; For example, the difference between the north and the south, the difference in flavor, what people around the world like to eat most often, to sample the residents near your store to do market research, it is best to ask them what flavor they like to eat the most, what dishes need to be added when there are customers coming, it is best to put customers on each table to return to the order, one can improve the quality of service, and the other can be continuously improved according to the needs of customers;
Another point is also the most important, your food and service should be very confident in you, but the defects in the geographical location are definitely an important factor restricting your hotel, so just like we do, a ** out of the promotion is equal to doing it in vain! If there is, you can do some targeted advertising, such as issuing discount cards, advertising (this advertisement does not have to spend a lot of money, such as regional-style text advertising, etc.) to let more people know about your good quality and low price. In addition, you have to have different aspects, such as what kind of couple **, family portraits and the like ==, after all, now rich people are drunkards, don't they mean to drink!
Well, I've written so much, I don't have much experience, I hope you have a prosperous business!
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Advertised? How do people know about your store if you don't advertise, even if you have a discount, no one knows, and your transportation is convenient? Convenient transportation refers to:
Whether the traffic situation is good, whether there will be frequent traffic jams, of course, whether there are more parking spaces, and whether there are bus stops nearby These will affect a customer to eat
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First of all, it doesn't take long for your store to occupy a little bit of the market, which is Dora repeat customers.
As the number of people increases, fame is gained.
Reach new heights and increase visibility.
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Enthusiastic about public welfare
This kind of advertising is the most famous and rich.
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Promote yourself more, whether it's life or the Internet, just stick to it every day, and you will definitely gain something after a long time.
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Scarcity is expensive, not good.
1.Your products and services are unique and "scarce". Now the homogenization of products (including services) is serious, overcapacity, there must be scarce products** or provide scarce services, overnight, the popularity of the store has increased, but is there any?
2.Today's business competition is no longer the competition of products, but the competition of models. What are the main models that are suitable for today's competition?
A, do not make profits to earn cash flow, the store may collapse if it has profits, but it will not close if it has cash. b, free of charge. c, membership, get in, sticky.
Tie up a person and let him consume a thousand times, the previous practice: a thousand people, only consume once. d, build the store as an entrepreneurial platform, integrate into the shareholders, and also enter the store manager and some employees into the store shares.
I'd rather die on the road of partnership than live in a world of going it alone, and abandon the idea of fighting a dog and fighting a dog by myself. (Financing shareholders and employees, among which there is knowledge, should not be moved).
In this way, will your store be unrenowned?
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First of all, you have a definite location to tell us where your store is, such as the surrounding environment, crowds, etc., I have no way to tell you what plan can help you solve the problem, because I don't know your situation.
Secondly, for your store, your customer group, you didn't give me enough information, such as your own positioning, customer group positioning, and so on.
At the end of the day, no one can tell you how to solve the problem that you are asking now, even if it is like what you said upstairs, do you find it useful? The rules of marketing that I don't understand at all.
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