In the domestic footwear and apparel market, Nike and Adidas both fell off the altar, what are the r

Domestic footwear and apparel market, Nike, Adidas.

Both fell off the altar because these brands once spoke out of their mouths, causing disgust among many netizens. Not to mention the fact that young people nowadays are more patriotic, and they will like to buy domestic goods. Nike and Adidas are two very famous brands in the world, although they are expensive, but most people blindly compare, they feel that buying famous brands can improve their own value.

But when it comes to national problems, everyone is still united to boycott these products. <>

Because they have made false statements about Xinjiang. And some brands boycott Xinjiang cotton directly on the Internet.

But the Chinese know that this is all foreign ** random rumors, not credible at all, since these brands have made such a statement, then the Chinese also have backbone, everyone will definitely not bow to these foreign brands, since they do not admit it, then get out of China, so the business of these stores is getting worse and worse, online sales continue to decline, then the closure of these stores is relatively normal, even if some brands finally apologize, but everyone will not forget history. <>

Because of the rise of domestic products, the quality is getting better and better, and the appearance is also very good-looking. China is a country with a very wide land area, there are many people, rich in materials, and there are naturally countless domestic enterprises, but because other enterprises enter China, many people ignore these domestic enterprises. When there is a crisis in some parts of the country, only Chinese companies come forward, they donate a lot of materials, even if their companies are facing closure, they will still lend a helping hand, so this feeling also makes many Chinese people teary-eyed, so everyone began to support domestic products.

Domestic products are more affordable, inexpensive, and not lost to big brands at all. I believe that with the joint efforts of all Chinese people, these domestic brands will become stronger and stronger, and even go to other countries, so that more people can feel the charm of Chinese brands.

In the domestic footwear and apparel market, Nike and Adi can be said to be the support brands that occupied a relatively strong market share for a long time. However, the sales volume of these two brands in the domestic market in recent years is not very impressive. At the same time, the profits are not considerable, the sales volume is getting lower and lower, and these two clothing brands have both fallen off the altar, so what are the reasons behind it?

First of all, a more important reason is that the epidemic has affected the epidemic in the past two years, the entire economy is not particularly good, in the context of the economic downturn, we may pursue more cost-effective items, Nike and Adidas, the two clothing brands in the domestic brand premium is very obvious, a piece of clothing is actually relatively not very cheap, in the overall consumption level of residents is in a downward trend, Brands like this type of brand with a serious premium will naturally not be liked by most consumers, so these two clothing brands have been affected by the epidemic in the past two years, and their sales in China have not been very good. <>

The second is that the innovation intensity of these two brands is relatively small. His style is not very attractive, basically the change in style for so long is not very large, so everyone will not choose the clothes of these two clothing brands anymore, because everyone does not want to buy the same type of clothes, which may also be a reason why these two clothing brands have fallen off the altar. <>

Finally, many domestic brands are now rising, the quality of their clothes is also very good, and at the same time, it is very cheap, compared to Nike and Adidas, they may be the best choice for many of us now, in the case of the competitiveness of clothing brands is very large, of course, it is cheaper, and the quality of domestic brand clothes is more popular with us, so it makes Adidas and Nike their two clothing brands market share is constantly compressing.

The main reason for these situations is that these companies have made some wrong actions in the sales process, which caused them to fall off the altar, they not only hurt the national feelings of the Chinese people, but also caused a very serious impact on the rumor-mongering, and also had some adverse effects on the subsequent development of their companies.

Young people are no longer obsessed with 'foreign brands', the rise of 'national tide', and domestic brands such as Li Ning are more trendy in design and are popular among young people.

It may be related to their **, sometimes ** is too high, naturally no one is willing to buy, and it is also related to their brand effect, and now people are still affected by the epidemic.

I like Nike relatively well

Because the logo looks comfortable haha

Generally speaking, Adi's stuff looks like it doesn't have Nike's youth, and I feel like it's because of that

In China alone, Nike ranks first in the market, and in 09 Li Ning surpassed AD to rank second, I don't know if it's now, it's not very clear in the world, but the level of AD sponsored events will be higher than Nike, such as the Olympics and the Champions League, these big events are sponsored by AD.

Too much. Huayu Shopping Center, Meisha Sports, Guidu, Lianyang Baiyin Pants. There are basically all these internationally renowned sports brands.

This can't be compared, both of them belong to high-end sports brands, and the price is several times higher than that of domestic sports brands, but the quality is good, the functionality is strong, and the price of various products of the two should be about the same.

Personally, I think it is Adi's better in appearance.

**Well, it's basically the same, it's not much worse.

It's better to look like Nike. I think Nike's stuff is a little bit more professional than Adi's.

Adi's wears a size 38, which is enough.

Friend, this Adi size is a little bigger.

So, the friend chose Adi's 38 yard.

That's enough.

39 1 3 yards, that is, a little larger than 39 yards better 39 and 40 are about 1cm different.

This is not a question of whether the brand is good, which style do you like, the technical function of the shoe, and the purpose of the shoe, these two brands involve many types of shoes, such as Nike for basketball, Adadd back for football boots, Nike AF1 for casual shoes, adidas shell head, etc.

In the case of indoor basketball, nike. Outdoor basketball, Adidas, endurance.

If you usually wear it, the thin man on the road will be adidas shell head, and the fat man will nike af1...

There is a saying called "Poor Nike rich Adi, hooligan Armani" Nike is old and beautiful, Adi German, just from the design, I personally like Adidas, which is more pragmatic. Nike has too many tech gimmicks. The brand awareness is about the same, Nike has an advantage in basketball, and Adidas has an advantage in football.

The reason why Nike, Asda and others will lose to domestic products is because the trust of Chinese in domestic products has increased, and because China's cultural self-confidence has increased, they are more willing to buy domestic products.

Because of the increase in national pride in our country, everyone prefers to support their own domestic products.

Because the current domestic products are getting better and better, and they are very cheap and very popular with consumers, and now our Chinese people vigorously support domestic products, and the sales of domestic products are very high, so they will lose to domestic products.

The rise of domestic brands, such as Hongxing Erke, Huili. Although it cannot be compared with Nike and Adidas in terms of quality, its cost-effective ratio generally meets the needs of consumers.

Because Nike and Adidas are both foreign assets, and both brands have been involved in bad problems before.

The quality and style of the current domestic brands are very curious, no worse than these foreign brands, and the patriotic feelings of young people are very warm.

It can be seen through the values that Nike's domestic performance has also declined sharply, Adidas and Nike are two very famous brands, mainly selling shoes and some sportswear, Nike also chose to ask Jordan to endorse, and Nike's sales have also grown by leaps and bounds with the blessing of star effect. However, domestic brands are also making continuous progress, and the competitiveness in the market is very large. Most consumers also pay more attention to the cost performance in the process of buying shoes, although Nike and Adidas have a high reputation, but the quality of the shoes is not particularly good, and the price is also very expensive.

Some consumers who do not have sufficient budgets will also give priority to domestic brands, such as Xtep, Li Ning, Hongxing Erke, etc. <>

Domestic brands are also rising strongly, and the influence of brands such as Anta and Li Ning in the market is also very large, so we will see the position of Adidas and Nike in the market, and the sales of Adidas and Nike in the Chinese market are gradually declining, while the performance of many domestic brands is constantly in the first place. The consumer groups that buy sports brands are all young people, and the concept of young consumers has also changed to a certain extent, so they will not give priority to foreign brands. <>

China's consumer market is also constantly changing, and if a brand wants to stand out from the crowd, it needs to keep up with the trend. Hunger marketing is a very suitable choice, and you can also consider adding some feelings or story background, so as to achieve better results. The Nike brand has also been affected by a public incident, which has been boycotted by many Chinese consumers.

The involution of the industry is also relatively serious, most of the sports brands in the market development is relatively good, in the fierce competition, it is also necessary to continue to innovate, to make changes, so as to ensure sales. Whether it is a male consumer or a female consumer, there will be some demand for sports clothing and shoes, and consumers must be satisfied, so as to be able to do better in the market.

In fact, it can be seen from the sharp decline in Nike's performance, the factors that Nike and Adidas are not fragrant in China, domestic consumers have changed, and the change and cognition of consumption outlook no longer favor Nike and Adidas.

Because domestic brands are on the rise. The quality of domestic brands is getting better and better, the design is also innovative, and the cost performance is very high.

Because now we all support domestic brands, after all, during the epidemic, domestic enterprises have donated largely, so that many Chinese have begun to like domestic brands.

There are many reasons for Adidas' domestic offline store shrinkage, and the brand's decline in the Chinese market is the first of which is the problem of Xinjiang cotton. In 2021, many foreign brands boycotted Xinjiang cotton and used various languages to humiliate the locals, which was boycotted by many Chinese netizens, so the sales of these foreign brands in China were also greatly affected. Adidas is one of the many foreign brands, and in 2021, Adidas also made inappropriate remarks, so Adidas' stores in China have been reduced.

When the incident first happened, many netizens went directly to offline stores to actually boycott Adidas, and now although netizens have come to their senses, they are still unwilling to accept the Adidas brand. Adidas stands on the territory of China and earns Chinese money, but wants to lift the Chinese's table, such an operation is not allowed by anyone. Therefore, the brand Adidas has been declining since 2021, and now it will fall into such a fate.

In addition, Adidas has also suffered a lot of administrative penalties, because the brand Adidas is also involved in false advertising, and there is also the problem of unqualified spot checks. This series of problems has led to a loss of trust in the brand, so Adidas' sales continue to decline. Coupled with the impact of the epidemic, the business of many offline stores is not easy to do, and choosing to close the store is the best result.

Another reason is that the development of domestic products in China is getting better and better, there are many brands that can completely replace these foreign brands, and the quality of domestic products is very cheap and the quality is great, so there is no reason for everyone to spend more money to buy these foreign brands. The combination of various reasons makes Adidas' business more and more difficult, so there is a problem of declining revenue. Now Adidas has regretted it, but there is no turning back for them, because we will not give them another chance.

No innovation; Losses in positioning; Xinjiang cotton incident; the rise of domestic brands; Consumer demand is on the spotlight.

Because of the rise of domestic brands, these brands have also retreated, and it can only be said that we now love our country more.

This is mainly in two aspects, on the one hand, the rise of domestic clothing and shoe brands, which are more cost-effective, and the second is that the Chinese people are patriotic and more willing to buy domestic products.