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Mobile phone ** is the mobile terminal of the official website of the enterprise computer, which is used for long-term brand output promotion, and is generally optimized through long-term SEO.
Mobile**:Mobile phone is suitable for mobile phone viewing, mainly the official website of the enterprise. It's the same as how you make a desktop web page, but instead of using exact pixels, the layout is controlled by percentages to achieve the same effect on different sizes of mobile screens.
Microsite H5 page:
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Mobile phone** focuses on brand display and corporate culture display.
H5 focuses on digital marketing, communication value, and advertising drainage.
The mobile phone ** and the PC ** official website are integrated, and the mobile phone H5 does not have PC adaptation.
The h5 can be crafted using the Ita.
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1. The content of the display is emphasized.
The mobile micro official website mainly displays the information of enterprises and products, focusing on establishing a corporate image, and the information is relatively comprehensive;
H5 is referred to as micro-scene, and the focus is on displaying a certain information, such as showing a newly developed product, and the information is relatively centralized and single.
2. The production method is different.
The mobile phone micro official website is created by the engineer, and the enterprise can change the information in the background by itself, which can be used for a long time;
H5 is developed by professional designers or engineers, and enterprises cannot change the information by themselves.
3. The management background is different.
There is a special management background on the official website of the mobile phone, and enterprises can log in by themselves, update information from time to time, and the operation is also very simple;
H5There is no management background, you can only see the display effect of the mobile phone, and the function will be greatly reduced.
To put it simply, H5 can only be viewed, and can rarely participate in major changes (except for the interactive part), but the amount of information and use functions contained in the official website are larger and wider, and at the same time, corresponding adjustments can be made as needed.
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Most of the time on mobile devices, users are accustomed to meeting their needs through a single app, so standard webapps are not as recognizable to users as nativeapps.
However, the user's segment burning habit is gradually cultivated, and when the performance, performance, and ease of use of the webapp are close to or equivalent to nativeapp, users will have a gradual understanding and gradually migrate to the webapp.
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If you want to do H5 well, you must pay attention to the following points
Tools: Choosing a good tool is the foundation of doing a good H5. Personally, I recommend Yipai epub360, which is a professional **h5 page production tool, the platform has cases, templates and tutorials, which is suitable for both beginners and professional designers.
It is still relatively well-known in the industry, and it is used by many news and advertising companies.
Creativity: There are more than 10 creative forms of H5, but this belongs to the whole industry "sharing", if you want to make a breakthrough, you must be based on brand characteristics, clear communication intentions, grasp the audience positioning and learn to integrate and innovate.
Scenario: The H5 scenario refers to the integration of daily life such as texting, calling, watching news, group chat, and voice with the interactive design of H5, so that when users open H5, they will have an immersive feeling.
Interaction: Integrating appropriate interaction into H5 can make the work more "user-friendly", in short, it is to have a high level of participation, otherwise, it is not much different from other marketing methods, and it will completely lose its meaning.
Copywriting: The content is too long and boring, whether it is literary and artistic, middle and second wind or pure storytelling, H5 copywriting should not only condense the essence and conform to the psychological characteristics of the audience, but also convey the basic information and convey the brand's attitude, concept, spiritual core, etc.
Audio: Compared with the previous points, audio is the most overlooked, but it can often play the role of "injecting soul", if the sound and picture do not echo and do not match each other, it will definitely disturb the sense of experience.
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1. The display content is emphasized, and the mobile phone micro official website mainly displays the information of enterprises and products, focusing on establishing a corporate image, and the information is relatively comprehensive; H5 is referred to as a micro scene, the focus is to display a certain information, such as the display of a newly developed production delay product, Zidan sedan car information is relatively concentrated and single.
2. The production method is different, and the mobile phone micro official website is created by the engineer, and the enterprise can change the information in the background by itself, which can be used for a long time; H5 is developed by professional designers or engineers, and enterprises cannot change the information by themselves.
3. The management background is different from the mobile phone micro official website, there is a special management background, enterprises can log in by themselves, update information from time to time, and the operation is also very simple; H5There is no management background, you can only see the display effect of the mobile phone, and the function will be greatly reduced. To put it simply, H5 can only be seen, and it is rarely able to participate in a lot of changes (except for the interactive part), but the amount of information and use functions contained in the official website are larger and wider, and at the same time, you can make corresponding adjustments as needed.
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