How to combine the traditional market with the online market, what skills are needed

With the rapid development of information technology, the popularization of the Internet and the rapid increase in the number of Internet users, the network economy has become a new economic form, and the accompanying network marketing has quickly become a new marketing channel. In today's economic situation, network marketing and traditional marketing are not a substitute for each other, but as different marketing methods in the same economic environment and exist for a long time and eventually converge, this paper will reveal from the perspective of the development status of network marketing and traditional marketing that the complementary integration of network marketing and traditional marketing will still be the best choice for enterprises.

1. Adjust the mix of survey content to attract visitors. Because the content of the questionnaire can be adjusted and modified at any time in the online survey, the combination of different survey contents can be realized. Consumers have different interests in different factors, so it is necessary to pay attention to adjustments and determine which ones are most interesting and concerned to consumers.

2. Monitoring services. Researchers can use the monitoring service to grasp which type of enterprise and which type of product the visitor mainly browses, and through statistical analysis, they can make preliminary estimates and judgments on the customer's product preference and regional distribution.

3. Targeted customer tracking.

1. Obtain the e-mail of customers or potential customers on the Internet or other channels, and the researcher can directly send an e-mail to the customer, and interview and research them.

2. Win visitors with the differentiation of web content.

3. Combine traditional market research with email.

4. Grasp the market information through the online bidding of products.

First, the marketing concept is different. Traditional marketing is based on the principle of customer satisfaction, and its fundamental goal is to realize corporate value by satisfying customer needs.

There is the customer's demand first, and then there is demand-based marketing activities, and traditional marketing is lagging behind.

Second, the marketing objectives are different. The core of traditional marketing strategies mainly revolves around products, sales channels, and sales channels.

and **, it emphasizes the maximization of corporate profits; And network marketing.

Pay more attention to customers, cost, convenience, communication, emphasize customer-centric, realize enterprise value by meeting customer needs, provide customers with high-quality and convenient services, and ultimately realize corporate profits by meeting the personalized needs of customers.

Third, marketing methods.

Different. The traditional marketing method is mainly based on the active promotion of the seller, which makes the relationship between the customer and the enterprise very rigid, and even some traditional marketing methods bring a lot of inconvenience to the customer, which is not conducive to the long-term development of the enterprise; Network marketing methods emphasize more consumer-centric, enterprises provide high-quality services, and consumers are driven by demand to actively seek relevant information through the network, so that the relationship between enterprises and customers becomes a real cooperative relationship, which is conducive to long-term development.

Fourth, the marketing medium is different. Traditional marketing activities mainly rely on the direct contact between marketers and customers and bombardment customers through advertising, so that customers passively accept; Network marketing is mainly based on the network as the basic platform, which can provide services to customers through computers, mobile phones, televisions and other network terminals to achieve the purpose of marketing.