As a leading cadre, how to correctly understand and effectively use the answers of online public opi

It depends on the information that you collect, and if it's serious, then you need to analyze what's going on, what the problems are causing to the company, and find ways to improve it, and in the big picture, it can help curb the undesirable phenomena.

Analyze and solve the problem, what problem is solved.

Summary. 1.Post accurate information:

For a hot topic, if there is uncertain information or rumors, release accurate information in time to clarify to avoid the spread of rumors. 2.Post a positive message:

To guide the discussion on the Internet, it is necessary to start from the perspective of the topic and value orientation, guide netizens to express the same or similar content for the value judgment contained in the topic, and guide it with the correct tone and accurate information.

Post a positive message3Bootstrap Discussion 4Opinion collection 5

Keep an eye on what's going on.

1.Publish accurate information: For a hot topic, if there is uncertain information or rumors, release accurate information in time to clarify to avoid the spread of rumors.

2.Post positive information: For a negative topic, you can choose Danhuai to post some positive content, such as good news about the industry, and positive behaviors of related companies or individuals.

3.Guiding discussions: To guide discussions on the Internet, it is necessary to start from the perspective of the topic, value orientation, etc., and guide netizens to express the same or similar content on the value judgment of Wang Chi socks contained in the topic, and guide them with the correct tone and accurate information.

5.Guan You's demeanor pays attention to hot events: Paying attention to hot events causes public mood fluctuations, and at this time, you can choose to publish appropriate opinions according to the blind nature of the incident, so as to guide netizens to discuss on the correct basis.

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An example is given to analyze the failure phenomenon in the administrative honor allocation mechanism.

Give an example of how to build a trust relationship.

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Illustrate the role of administrative conscience and administrative honor in the construction of administrative norms and ethics.

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will be banned. Illustrate how to manage issues in public opinion response.

Issue management refers to the formulation of corresponding management strategies for different issues in the response to public opinion, and the rules are clear to achieve the best communication effect and response effect. For example, in the case of a company's outbreak of quality problems, the issues involved may include: 1

How to deal with product quality problems? 2.The question of the responsible party, whether to apologize for the sale?

3.How to deal with the issue of consumer rights protection?

For these issues, the following issue management strategies can be developed:1Product quality issues:

Publicly acknowledge and actively solve problems, carry out recalls or free repairs, and other measures to ensure that product quality meets standards. 2.Responsible Party Questions:

According to the actual situation, sincerely apologize to the public, and bear the corresponding responsibility according to the specific situation of the complaint, to ensure that the reasonable requirements of the public are met. 3.Consumer Rights Issues:

Establish a special mechanism for rights protection** and complaint handling, respond to consumer complaints and requests for help in a timely manner, and promptly respond to public concerns and suggestions to ensure that consumer rights and interests are protected. Through the above issue management strategies, public trust can be improved, and brand image can be established, so as to achieve the best effect of public opinion response.

1.It is necessary to establish a coordination mechanism that is consistent from top to bottom and internal and external coordination, and earnestly form a work pattern of overall linkage. Introduce normative documents and policies on the management of online public opinion as soon as possible, and establish a public opinion monitoring system.

2.We have a special network talent team to effectively understand and grasp network public opinion, analyze the risk of unstable factors found in the monitoring of the middle ridge hunger wheel, make a first-class report, and report and release early warning information to the higher-level organs and relevant departments.

3.It is necessary to make full use of various traditional **** such as radio, television, the Internet, and newspapers, as well as emerging **** such as blogs, microblogs, and mobile news clients, to achieve full coverage of "one network" for online public opinion early warning, and ensure the timeliness, accuracy, and effectiveness of data collection.

4.It is necessary to strengthen the training of professional knowledge and skills, include effective response to online public opinion in the rotation training courses of organs at all levels, and conduct systematic training for leading cadres at all levels to enhance their ability to govern online.

A Guide to the Work of Online Public Opinion for Leading Cadres" was compiled by Zou Hongqiang, deputy director of the Guni Public Opinion Monitoring and Analysis Laboratory of Nanjing University, deputy director of the Guni Public Opinion Monitoring Center of the Rule of Law Weekend, Chen Li, director of the Political and Legal Comprehensive Management Information Center of the Political and Legal Committee, and Su Guifeng, deputy director of the News Center of the State-owned Assets Supervision and Administration Commission and editor-in-chief of the State-owned Assets Supervision and Administration Report.

First, we must have the courage to accept criticism. Some leading cadres regard the Internet as a beast of prey, regard public opinion as strange and strange theories, cannot listen to criticism, do not tolerate discussion by the masses, and blindly "block" public opinion, stimulating contradictions and conflicts, and causing serious impacts. From another angle, if leading cadres regard online public opinion as a form of supervising their own behavior, take the initiative to cooperate, have the courage to accept criticism and opinions and suggestions from the masses, patiently explain and sincerely explain, win the approval of the masses with patience, win the respect of the masses with an open mind, exchange sincerity for the hearts of the people, and go down to the grassroots level to do practical things and do good things for the people, won't they win the sincere support of the masses?

Second, we must dare to disclose information. The occurrence and development of online public opinion has its own laws to follow, and it is not terrible in the early stage of the incident, but once it is hyped and becomes hot, it will lose control and deviate from the original development track, and the incident will be amplified by Infinitus, and the negative impact will be like a "snowball". Some leading cadres may have problems themselves or are worried that an accident will have a negative impact, lack the courage and confidence, and dare not disclose true information, causing the masses to become more suspicious and the situation to aggravate.

In fact, rumors stop at the wise, and the masses are not terrible, and they are not the opposite of the leading cadres. In the early stage of the incident, it is entirely possible to disclose the facts and let the masses comment on them.

Third, we must be good at guiding public opinion. When dealing with the Internet, it is necessary to have a sharp spirit, strengthen learning, and improve one's ability to guide public opinion, not only to improve the technical ability, but also to improve the ability to grasp the network public opinion at a macro level. You can't face the situation and have nothing to do.

In particular, it is necessary to grasp the inflection point in the development of public opinion, judge the hour and size up the situation, disclose information in a timely manner, promote information disclosure in an orderly manner, and guide the masses to recognize the facts and distinguish between right and wrong. It is also necessary to cultivate a group of high-quality online evaluation teams, grasp the main theme, promote healthy trends, and guide the benign development of public opinion.