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On the one hand, WeChat has a huge amount of user traffic, and on the other hand, the convenience and flexibility of Mini Programs are lighter than APP, so it is more advantageous to rely on Mini Program knowledge to monetize.
I use a short book for the Mini Program Knowledge Store, and it basically takes 3 to 5 minutes to generate a WeChat Mini Program store. For those of us who are content creators and content exporters, short books are a knowledge monetization tool. Personally, I prefer the content presentation, user management, and community operation of short books.
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What do you mean to say that you use a small program as a knowledge store, there are many such stores, and many WeChat *** are doing it, such as highway stores, poisons, women with fragrant souls, etc., but they are all in the category of content e-commerce, but knowledge stores can also use the same platform. I've heard that the short book platform has what you said, you can try it.
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If you need to meet the above conditions, you can try to use SaaS tools to build a knowledge store. With the H5 page as the form of communication, it supports "**Audio column + voice live broadcast + **Live Explanation" as the content carrier, and the knowledge micro-store is the presentation form, covering almost all the ways to pay for the content of the monetization, and supports embedding in any place such as ***, APP, and web pages.
SaaS-based tools fully meet the needs of knowledge stores, and SaaS-based tools for building knowledge stores in China: short books and goose passes are currently more popular, and it is recommended to try to use them.
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It's not bad to have a short book, so I suggest you get to know it.
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There are many benefits of opening a store on a Mini Program, as follows:
1. Solve the problem of difficulty in obtaining customers and promoting merchants.
Mini Programs can help you find a massive customer base for free, achieve the steady growth of accurate fans, and use various fun marketing functions such as adding customer Mini Programs to join groups, seckill, fission distribution, card opening gifts, etc., to easily expand customers, help business development, and help you make money!
2. Mini programs can reduce the marketing cost of merchants.
With the increase in customer acquisition costs, marketing costs remain high, but it is not possible to do it, so many businesses have been deeply confused. Customers who use the Mini Program to visit the store only need to use it once, and they will leave a "trace" on their mobile phones, which greatly reduces the cost of repeat customers and increases revenue.
Mini Programs are not yet a complete and mature product, and the official WeChat platform is constantly being updated and iterated, and many developers are constantly joining it. Merchants should intervene in the market as soon as possible, carry out various marketing activities as soon as possible, and continue to try and sum up experience.
4. Improve customer stickiness.
Mini Programs have powerful data statistics and analysis capabilities, which can help enterprises collect users' opinions and suggestions to correct deficiencies. In addition, it can also analyze the user's preferences so that the enterprise can launch products and services that are more in line with the user's preferences.
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Mini programs can display goods, services, social networking, ** and other information more transparently, increasing the trust between users and enterprises. At the same time, it provides merchants with new retail tools that open up online and offline, which can meet the online operation needs of merchants and develop marketing markets and operation methods.
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1.It's quick and easy.
Compared with apps and ** on other shopping platforms, Mini Programs have a big advantage - convenience and speed. For example, when using the app on other shopping platforms, it is not only necessary to install, but also to register and log in, and the operation steps are cumbersome. Even if you don't use the app to log in to the shopping platform**, you will need to go through the registration and login process.
But WeChat Mini Programs are different. Since the applet is used on WeChat, there is no need to install it. In addition, users can also choose to use their own WeChat login to the Mini Program when logging in. One-click login is easy and fast. .
2.Multiple entrances.
As a kind of Mini Program, there are many open entrances, such as: more than 50 entrances such as nearby Mini Program, Mini Program code, WeChat search, group sharing, friend sharing, *** association, push, etc. These on-ramps help businesses better capture traffic to transform and monetize.
I believe everyone knows that the mini program** is based on WeChat, which is a great advantage in itself. If you are running a ** or app for a shopping mall, the first thing to do is to have a user base, and it is difficult for a new platform to get traffic.
But WeChat-backed WeChat Mini Programs have 1 billion users. Among these users, there are bound to be many users with relevant needs. Coupled with nearby Mini Programs, Search Discovery Mini Programs, *** associations, etc., Mini Programs can easily get a lot of traffic.
4. Scenario marketing.
As mentioned above, there are many entrances to Mini Programs, including online entrances and offline entrances. Mini programs** are mainly used for shopping, so the offline entrance is very important. Many of the frequencies of use of Mini Programs** are offline, coupled with its marketing attributes, which allows many merchants to solve many business problems, greatly saving the cost of manpower, material resources and financial resources, and greatly improving the efficiency of store operations.
5.Low development costs.
Enterprises developing WeChat Mini Programs can not only solve the problem of development costs, but also shorten the development cycle, and also take advantage of WeChat's existing marketing trends. Users can enter by scanning ***.
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You can manage it at any time, no need to rent a storefront.
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The advantages of opening a store in a Mini Program are as follows:
1.It's cheaper to set up a store.
Compared with opening an offline store or developing an app by yourself, the development of a small program can be said to be quite cost-effective, and for some newly opened businesses, the R&D cost of tens of thousands of yuan is not affordable for every newly opened business. Compared with the Mini Program, which is not inferior to the app, the lower development cost and the same display effect make the Mini Program a must-have software for merchants.
2.There can be free promotions.
We know that it is becoming more and more difficult to promote and get traffic, especially high-quality traffic that can be converted, and the cost of getting traffic is still increasing. The Mini Program has an inherent advantage, it has its own nearby function, and users can search for merchants within 5 kilometers of the Mini Program on the Mini Program.
If you want to use the applet immediately, you can close it if you don't want to use it, without **, uninstall the operation, which can be said to subvert the use habits of the traditional app and refresh the user's new perception of the app. And if a user thinks your Mini Program is very useful, then that user is likely to share the Mini Program with his friends. If the company can cooperate with some marketing methods, it can better trigger the active sharing behavior of users.
4.Powerful data management capabilities.
Through this function, enterprises and merchants can analyze user behavior, so as to provide customers with higher quality services, increase customer satisfaction, and improve the probability of secondary and multiple purchases.
5.Improve service levels.
Stores can display various services and introductions through the mini program. The speed of the Internet is very fast, and the scope of the spread is also quite wide. And can quickly and comprehensively push the store-related information to the target customers, if the customer has any questions, you can directly consult online or consult to solve the problem, to provide users with high-quality services.
6.Mini program code.
Similar to WeChat's, the Mini Program also has a corresponding Mini Program code, which can also be scanned using WeChat to scan the code, and users can order or place orders and other operations with a single swipe, and can also view the store's latest event information and preferential activities.
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Whether it is difficult to open a Mini Program store mainly depends on how you open a Mini Program store.
1. Develop by yourself.
One is to develop it yourself, that is, to find a technical outsourcing team to develop and customize a small program in full accordance with the functional needs of the business**, his advantages are: the function is completely matched with customization, design and decoration to complete together. But the disadvantages are also more obvious:
**Expensive, generally tens of thousands of yuan, and need to build a server, follow-up technical maintenance, need continuous capital investment. Less cost-effective.
2. Third-party service platform.
The other is paid SaaS, there are many platforms for e-commerce SaaS services, they have ready-made small program store templates that can be directly applied, and the advantages are obvious: cheap, especially some platforms for e-commerce services, such as micro-stores, which directly include the services of small programs, and can directly synchronously generate their own small programs**, and there are also many decoration templates to choose from, and they contain rich marketing tools in the industry, which is enough for general e-commerce. The disadvantages are:
If you don't have the best experience, it is recommended that you find a third-party service platform.
Comparison of Mini Program stores.
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It's not difficult to operate hungry things, just find a better service provider yourself.
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It's not difficult, it's much simpler than a brick-and-mortar store.
Yes, as long as the other party has a small program and it is still running, you can order it.
Of course, the customization is better. Because:
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