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The prospect of opening a store in the Mini Program is very good. The following are the advantages of opening a store with a Mini Program.
1. Convenient and fast.
Compared with the apps of other shopping platforms, Mini Programs have a great advantage - convenience and speed. For example, when using the APP of other shopping platforms, it is not only necessary to install **, but also to register and log in, and the operation steps are cumbersome. Even if you don't use the app, you need to go through the registration and login process if you log in directly to the shopping platform.
But the WeChat applet is different, because the applet is attached to WeChat, so there is no need to install **, in addition, when logging in, users can also choose to use WeChat to log in to the applet, one-click login, simple and fast operation.
2. There are many entrances.
As a type of Mini Program, the Mini Program itself has many open entrances, such as: nearby Mini Program, Mini Program code, WeChat search, group sharing, friend sharing, *** association, push and other more than 50 entrances. These portals help enterprises better obtain traffic, so as to convert and monetize.
I believe everyone knows that the Mini Program** is based on WeChat, which is a great advantage in itself. If you are operating a shopping or app, the first thing to do is to have a user base, and it is very difficult for a new platform to obtain traffic.
However, WeChat Mini Programs, backed by WeChat, have 1 billion users, and among these users, there will definitely be many users with relevant needs. Coupled with nearby Mini Programs, search and discovery Mini Programs, *** associations, etc., Mini Programs can easily obtain a large amount of traffic.
4. Scenario marketing.
As mentioned above, Mini Programs have many entrances, including online entrances and offline entrances, and Mini Programs** are mainly used for shopping, so offline entrances are very important. Many of the frequency of use of the mini program is offline, coupled with its marketing attributes, so that many merchants have solved many business problems, but also greatly saved the cost of manpower, material resources, financial resources, etc., and greatly improved the business efficiency of the store.
5. Low development cost.
Enterprises can not only solve the problem of development costs, but also shorten the development cycle, and can also take advantage of the existing marketing trends of WeChat, users can enter by scanning ***.
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The applet to open a store should be good.
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Personally, I think it's still very good, Tongyun has been draining from multiple channels, and the performance is very fast.
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You can give it a try, and it doesn't cost much anyway.
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1. Reduce costs.
Rent and labor are undoubtedly the two main operating costs of physical stores, in the case of relatively fixed rental costs, we can only work providing services and increasing customer flow. And Mini Programs can solve this problem for merchants.
2. The market potential is large.
At present, the mainstream e-commerce retail industry has already started business in mini programs, and they have benefited a lot. In addition to the huge traffic advantage, the convenience of purchasing and paying for Mini Programs is also an important part of improving the purchase rate.
3. Light to use.
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There is really no difficulty in the operation of the mini program store, and Tongyun can be introduced, which is good and can provide you with a lot of support.
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I think it's okay for the mini program store to earn three or four thousand a month.
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I think it's still a bit difficult.
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Whether it is difficult to open a Mini Program store mainly depends on how you open a Mini Program store.
1. Develop by yourself.
One is to develop it yourself, that is, to find a technical outsourcing team to develop and customize a small program in full accordance with the functional needs of the business**, his advantages are: the function is completely matched with customization, design and decoration to complete together. But the disadvantages are also more obvious:
**Expensive, generally tens of thousands of yuan, and need to build a server, follow-up technical maintenance, need continuous capital investment. Less cost-effective.
2. Third-party service platform.
The other is paid SaaS, there are many platforms for e-commerce SaaS services, they have ready-made small program store templates that can be directly applied, and the advantages are obvious: cheap, especially some platforms for e-commerce services, such as micro-stores, which directly include the services of small programs, and can directly synchronously generate their own small programs**, and there are also many decoration templates to choose from, and they contain rich marketing tools in the industry, which is enough for general e-commerce. The disadvantages are:
If you don't have the best experience, it is recommended that you find a third-party service platform.
Comparison of Mini Program stores.
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It's not difficult to operate hungry things, just find a better service provider yourself.
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It's not difficult, it's much simpler than a brick-and-mortar store.
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The brick-and-mortar store business is not good, is it necessary to use a mini program for online drainage? Are Mini Programs really good?
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I'm a housewife, and I usually use a small program to open a store, and the main reason why it's so popular is that the threshold is low, and the operation is also convenient. Tongyun is good, it provides a variety of end-of-the-end background management systems, I usually operate Tongyun business version app on my mobile phone to manage the store.
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What kind of method should I choose for Mini Programs? Xiaomu feels that there is no unified answer to this question, and it needs to be determined according to our actual functional needs. Let's talk about it briefly.
1. Only need basic functions, no need for specially customized pages or functions, self-employed or small and medium-sized businesses with their own small scale, this is recommended to choose a template applet, low cost, short development cycle, and can be configured with very complete functions, such as **, grouping, live broadcast, seckill, points**, etc., which can fully meet our needs.
2. Large enterprises with large scale and a large number of user groups or brand responses. It is best to choose a customized applet, which can maximize the effect of personalization and functional diversification.
Hope it helps.
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The main steps of opening a store in the Mini Program are:
1.Apply for the Mini Program.
Fill in the Mini Program information, including email, password, etc., click "Register" after filling in, and then the system will send an email to log in to the corresponding email address to activate.
After activating the Mini Program, select the entity type: enterprise, then fill in the corresponding information as required (business license is required) and pay the relevant certification fee, and then fill in the Mini Program name, avatar, service category and other information in Settings - Basic Settings.
However, if you have a verified enterprise entity WeChat, you can directly "quickly register and authenticate the Mini Program" in the [Mini Program Management] on the left side of the backend, and this method does not need to pay the authentication fee.
2.Build a Mini Program**.
At present, there are two kinds of Mini Programs:
The first is a customized applet**: It refers to a mini program that is completely customized according to the functional needs of the merchant**, and a professional IT team needs to be established. **Expensive, at least 30,000 yuan, not only need to build a server, follow-up technical maintenance, after a long time of upgrade iteration can be stable commercial use, need to continue to invest funds, the cost is very high.
The second is the template applet**: the merchant purchases the services of the third-party platform and directly applies the developed functional template, which is cost-effective and can quickly open the applet**.
If mine is helpful to you, remember to light it up, thank you!
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Just because others can do well doesn't necessarily mean that you can do it well.
If others can't do well, it doesn't necessarily mean that they can't do it well.
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I think it depends on your own business methods, but there are still great advantages to being a small program store, if you plan to do a small program store, you can consider Tongyun, this is good.
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