Why is China s Li Ning able to reverse growth in the market?

In the first half of the year, the group achieved operating income of 100 million yuan, an increase over the same period of the previous year; The net profit was 100 million yuan, and the net profit margin increased by 196% from the same period last year. It is estimated that Li Ning (02331Hong Kong) has grown this year.

Its market capitalization has nearly tripled from the same period last year and now stands at HK$50 billion. According to the announcement, the performance growth is mainly due to the fact that "through the effective integration of Chinese elements and its own 'sports genes', Li Ning's brand image has been significantly improved, and the revenue of all channels has achieved rapid growth".

This verifies that in the 2018 financial report, the founder of Li Ning, "China Li Ning will have leadership ability in the future". The fashion series "China Li Ning" launched since last year is the biggest embodiment of Li Ning's "Chinese elements". Fashion models popular among young people combine clothing design with Chinese elements, a high rate of entering the international fashion week for four times, the communication between artists and KOLs in the circle, and the ...... of 70 high-profit Chinese Li Ning fashion stores in ChinaIn the first half of 2019, the sales volume of Li Ning's sports fashion clothing series in China exceeded 5.2 million pieces, and the retail traffic growth rate reached 54%, accounting for 29% of Li Ning's retail traffic, surpassing basketball to become Li Ning's largest category.

In Li Ning's latest interim results press release, Fashion Week and China Li Ning were defined as "the Group's core strategic projects". The Li Ning brand, which has been established for nearly a year, seems to be moving towards a new stage of brand development under the guidance of the young series of "China Li Ning".

Li Ning's pre-sponsorship strategy has also laid a certain consumption foundation for Li Ning's popularity in China. Since the 2013-2014 season, Li Ning (China) Sporting Goods**** has become a sponsor partner of CUBA and CUBS University Basketball League. Li Zhouyan, who is studying in Guangdong with her boyfriend, said that Li Ning's products were necessary when her boyfriend participated in Cuban activities.

At the time, she found the product comfortable, but not very fashionable. "After Li Ning went abroad, we felt that it was very good-looking, very Chinese-style, very individual, and supported domestic products. Bought a coat and socks.

She and her boyfriend were both born in 1995.

Because China's Li Ning is making a big change, it can "reverse growth" in the market.

This is because Li Ning knows how to grasp its own opportunities and is very strict with quality control.

Because the brand of Li Ning itself is relatively good, it can grow in the reverse market.

Because Li Ning has created a market in the world, it can achieve reverse growth.

Because of Li Ning's brand, he has gone international, and I think it is very good-looking.

Because China's Li Ning has a high grasp of fashion and high requirements for the quality of its own products.

Because of Li Ning's shoes, it is very good-looking, and some people like it very much.

Because China's Li Ning is not only a domestic brand, but also knows how to design fashion items in line with international standards.

Because Li Ning's shoes are better-looking, and the price is cheaper.

Li Xian Jianing's influence is very large, his achievements are relatively high, and his first sale of his work in gymnastics is very good. He is a guest from Guangxi, and the economy of his hometown is also average.

Li Ning was born in Liuzhou City, Guangxi Zhuang Autonomous Region, and his influence is very great, known as the "Prince of Gymnastics", and promoted the sports sports closed hole excavation sedan car nuclear exhibition.

Of course, I am aware of the influence of Li Ning, who is from Liuzhou City, Guangxi Zhuang Autonomous Region.

Everyone thinks that everyone may have a situation that is not discovered in the field they are good at, that is, he may have some low periods in that field, but in fact, there is no low period in your career, only the last time he chose to withdraw from his career because of mistakes, let's discuss together, why do you think that Li Ning does not have a low period in his career?

It is believed that Li Ning did not have lead in his career during the trough period, because from a very young age, that is, when he was in the first grade, he had a special interest in gymnastics, and then he showed everyone that he was very good in the first grade, and then he joined the gymnastics team at the age of ten, and after a few years, he was selected into the national team because of his special talent, and he has been working hard in the national team. Because he knows that people in the national team have their own areas that they are very good at, and it can be said that being in the national team means that he has a very strong ability, and he can't start to give up on himself because he is selected for the national team because of his talent, so he trains harder.

Later, because of the hard training for him, his results were very stable, and always remained between the first and second place, so he was also fortunate to be selected to participate in the World Cup because he worked so hard, he can be said to have very good results in any competition, he never let the gold medals of the year fall too much into the hands of other countries, that is to say, there is a gymnastics sport in which he participated, almost it can win all the gold medals, from here we can also see how talented he is, How powerful he was at his peak, so he didn't have too many low periods, the real low point, that is, the year he retired, because his own mistakes led to the abuse of others, and he couldn't stand the abuse of others, so he switched from gymnastics to business.

The above views are only personal opinions, if there are any mistakes, please forgive the orange orange understanding.

There were times when he was unable to push his limits no matter how hard he tried, missing out on the championship on several occasions, but he was able to adjust his wear-and-tear mentality in time to succeed.

There is no low point in my career, and I have always developed very well, which is very admirable.

Everyone will have some trough periods in their careers, and they can also get through their own trough periods, so they can get the final achievements and make themselves better.

The difference between Li Ning and Li Ning in China is that the name is different, the positioning is different, and the ** is different.

1. The name is different

Although the names are different, Li Ning and China Li Ning both represent the same brand, both Li Ning. The name of China Li Ning was at New York Fashion Week, in order to better enter the international market and inherit the purpose of local Chinese culture, so it was named China Li Ning, which is actually the same brand, but the name is different.

2. The positioning is different

The traditional Li Ning mainly involves sportswear, while the Chinese Li Ning is a trend, integrating the new design and trend into Li Ning, representing the trend of young stool rotten people, China's trend culture, and now, China's Li Ning also has its own unique position on the international trend stage.

3. **It's different

Generally speaking, the price of Chinese Li Ning's products will be higher, because the products are more trendy and fashionable. Attentive friends may find that the store logos of Li Ning and Li Ning stores in China are different.

Is Li Ning a Chinese brand?

Li Ning is a Chinese brand, a professional sporting goods company, engaged in sports shoes, casual shoes, clothing, sports equipment and accessories, etc., with a complete chain of marketing, research and development, design, manufacturing, distribution and sales capabilities.

Hello, Li Ning's revenue growth rate exceeded market expectations. Investment bank Credit Suisse said that Li Ning had a strong performance last year, with revenue up 56% year-on-year, 7% higher than the bank's expectations. From the perspective of product revenue structure, Li Ning's revenue growth rate was better than Anta's, thanks to the high growth of its footwear and apparel businesses.

In 2021, the ratio of the same mold to the same mold in the footwear business of Qinqing and Li Ning will increase to 100 million yuan, accounting for about the proportion of total revenue; The apparel business increased year-on-year to 100 million yuan, accounting for about the proportion of total revenue. Among them, the growth rate of the two major businesses of footwear and clothing has hit a new high in recent years.

I think Li Ning has had a lot of influence in history. Li Ning is an athlete who once made us proud, an Olympic champion known as the "Prince of Gymnastics" by the Chinese. He won six gold medals in gymnastics at the sixth World Cup, but only seven during that boom, making him a myth in gymnastics history.

Not only that, Li Ning is also the ancestor of Chinese sports star idols. The first advertisement endorsed by a Chinese sports star was shot by Li Ning.

Li Ning appeared on the world sports stage for the first time, and he set a world record for the first time, making the whole world remember him and cheer for him. During his athletic career, he won 14 world championships and 106 gold medals in gymnastics, which can set a record in history to be proud of! Li Ning is a myth without any dust, and he is a well-deserved myth in the world gymnastics circle.

But in fact, Li Ning is not a god. He was once pulled down from the altar.

After Li Ning's retirement, Li Ning joined Guangdong Jianlibao Group and founded the "Li Ning" sporting goods brand. He created a unique skill of his own, which was named after him by the International Sports Federation. The first advertisement with a sports star was shot by Li Ning for Jianlibao.

But Li Ning has a lot of things that people don't have, that is, he never sticks to the past.

Since then, no matter how world gymnastics develops, no matter how athletes rotate, Li Ning's name will always shine on this field. His outstanding achievements in world gymnastics and his absolute influence in the world sports arena, but there are many things that Li Ning does not have, that is, he never sticks to the past. After Li Ning retired, he used the clothing of the Chinese delegation in the 1990 Asian Games to earn the first pot of gold for Li Ning Company.

All the relay athletes wore Li-Ning sportswear. Since then, Li Ning Company has completely entered the public eye, and Li Ning has since hooked up with the country. The volatility and impact he has caused on the international sporting scene is unsurpassed.

Whether it is in the era of athletes or after retirement, Li Ning's influence on the sports world will also be obvious. The name Li Ning is also remembered for his outstanding achievements as an athlete and the glorious flame lit in the 2008 Beijing Olympic Games, and his brilliant life experience can be called a legend. After retiring, Li Ning chose to go to sea to do business, thus creating the Li Ning brand and a brilliant business empire.

I feel that Li Ning has a great influence in history. Because he's won a lot of gold medals, he's a very good athlete.

I think she still has a big impact on history, because before that, he also won a lot of gold medals for our country.