Momo advertises, what are the ways to increase the exposure of Momo information flow advertising?

OneMomo in-feed adsWhat is it?

Similar to social effect marketing platforms such as Fantong and Guangdiantong, Momo information flow advertising is an information flow advertising product attached to the Momo app and implanted in Momo's "dynamic" channel.

IIMomo in-feed adsHow's that?

At present, Momo settles according to the ** of cpm, the ** of cpm is 6 yuan, and the current transaction ** is about 10-12 yuan, and when the click rate can be done around, then the cost of clicks can be basically controlled at about yuan. Here is a reminder that for emerging channels, the first position is the most important, and the users of the channel will have a higher acceptance of advertising and a higher click-through rate. At present, apps aimed at women are generally more sensitive to social platforms, and the competition will be fiercer.

IIIMomo in-feed adsWhat are the features?

1. High click-through rate and low click-through cost. On the one hand, the reason is because of the large number of users, and on the other hand, it has a relationship with his audience, a younger user group, who dare to try and like new and popular things.

2. The audience is mainly young and fashionable, and we can see from the crowd portrait that most of Momo's users are concentrated between 20-39 years old, and 86% of male users are mainly distributed in more developed coastal areas such as Beijing, Shanghai and Guangzhou. Different from Weibo Sangao users, Momo's users are like Momo's classic brand advertisements: "Don't talk to strangers, don't do new things, continue to live a normal life, stay in familiar places, meet the same people, don't try everything, just live like this."

Fourth, how accurate is Momo's delivery?

Momo's ad background only supports five dimensions: region, age, gender, time period, and system. You can see from this that Momo's orientation is not necessarily very accurate, so it is recommended that you screen the two dimensions of gender and system. This is done mainly for the following purposes:

It can fully reduce the ** of CPM, reduce the cost, and better run out. It is not said that after the dimension is limited, the budget in the background cannot run out. Because Momo's current background only supports one-time review, it is recommended that the dimensions be relaxed as much as possible.

5. What are Momo's current representative cases?

The current customers of the Momo platform are relatively good, and the magnitude is relatively large: nice (retouching), more beautiful, beautiful artifact (plastic surgery), and beaver home (beauty industry). The above-mentioned advertisers are mainly female users, and the basic click-through rate of some such customers is about 8%, and the click cost is about about 8%.

And plastic surgery customers are also in the industry that opened up for the first time on Momo, so it is a very good opportunity compared to some plastic surgery apps. On the one hand, the channel is relatively new and relatively cheap; On the other hand, female users on Momo also have a very strong demand for this category.

Green letter is a lie. Don't believe it.

There are two ways to open an account for Momo advertising: one is to contact Momo's official background to open an account and place an advertisement; The second is to contact the Momo operator and open an account to advertise. However, the official background review is stricter and more difficult to pass, so I recommend contacting the Momo operator, as far as I know, Green Letter is very good.

Find Momo's operator. If you don't understand, you can ask me.

Momo advertising is displayed in**?

The main positions of Momo advertising are: nearby people, pinned, nearby dynamics, etc., all of which are displayed in the style of information flow, as well as icon ads, which are displayed in a fixed position below, and the traffic is also relatively large! Like home appliance digital, investment promotion, chess and card games, finance and insurance and other industries in Momo promotion effect is still very good, many customers in the initial budget is very low, the later budget increased dozens of times of the enterprise!

The display style of Momo advertising is mainly based on: text +**, **, of course, there are also open-screen ads, which are not what ordinary customers can do, the requirements are relatively high, open-screen ads are not big brands or well-known enterprises, the effect after placement is not very good, open-screen ads are suitable for long-term publicity, not suitable for short-term conversion.

How much does it cost to open an account with Momo advertising?

Hello, now Momo advertising account opening is 5000 yuan, there are a variety of billing methods, but the more mainstream is cpc cpm deduction, the minimum deduction for a single time is 3 cents, similar to other platforms, it is also a bidding deduction model! Now the cost of doing Momo advertising is still relatively low! The effect is also considerable!

The biggest difference between Momo's information flow platform and other common information flow platforms is not difficult to understand.

If we want to improve the amount of Momo's information flow finger pants advertising, we need to do a good job in these aspects:

The quality of the short ** basically determines the click-through rate of this advertisement, if it is crudely made**, the user is not interested in opening it; It's best to get close to Momo's own **content, such as beauty, games, fitness or something. This kind of content is also the most common ** in Momo, and it is not abrupt as an advertisement.

2.Ad copy should be impressing.

The advertising copy of "Guoshi Wei Lead Jane Wushuang" in the picture above starts with only five infantry, and you can form a 20w army in 6 days! Domination is just around the corner! 」

This copy is actually not good, first of all, it is incoherent in reading, and the sense of rhythm in reading is not enough. What's more, its outstanding fast game progress is not a very obvious advantage, nor does it cater to the psychological needs of Everbright game users.

So it's normal to have a bad click rate.

3.Timing is critical.

In-feed ads generally need to be delivered at a selected time. This requires us to know how long the entire software is active. As a social software, Momo logs in to a large number of users during peak hours, evenings, noon, etc., and users are more likely to see it.

Of course, the time period will be higher, but as long as you choose the time well, it is still cost-effective.

4.Landing page leads.

Because this ad does not need a guide page, but directly jumps to the ** link. Let's talk a little bit about landing pages. The landing page is actually very crucial, the overall impression of the user is formed by the landing page, if the landing page is rough and unbearable, the impression of the user is also very poor.

Broadly speaking, these aspects affect the effectiveness of in-feed ads.

If you need to improve, it is recommended to start with these glossy surfaces.

Momo Dynamics can send advertising rulers and, only if Momo Dynamics sends content that does not meet the requirements of health and civilization, it will be banned by the Momo system.

Momo (NASDAQ: MOMO) is a social application based on geolocation services launched by Beijing Momo Technology **** in August 2011, and is a leader in the field of "stranger socialization" in China. Momo is the first mobile phone application based on iPhone, Android and Windows Phone developed by Momo Yuchi Technology, which is different from WeChat, Weibo, QQ, YY, MSN and other mobile social software.

Through Momo, users can more conveniently discover nearby people through geographic location information, and interact with people in real time more conveniently, lowering the social threshold and strengthening more real interactions. You can enjoy a variety of value-added and exclusive services that Momo continues to launch for the destruction of the mausoleum, including basic membership services, upper limit improvement services, emoji store services, etc.

Don't talk to strangers, go on with your normal life, stay in familiar places, meet the same people, don't try everything, just live like that!

Later, he moved to the trial community, and successively promoted it in Weibo, Renren, QQ Space, Kaixin.com and other communities. Later, it was found that from the perspective of user group size, user group fit, promotion conversion and single user acquisition cost, the attention of QQ space is very high, but the conversion rate is very low, and the target group is inconsistent. So they chose the main battlefield on Weibo.

2012 is when Weibo is in full swing, when Weibo grassroots tuba is growing savagely, at this time, Momo IOS version has been online for more than two months, growth is weak, what effective promotion methods has Momo done?

The real mutation was: "Put the product in a scene and tell a story." This allows the user to think about using it when they are in that scene. I call this "scenario-based promotion".

How to advertise on Momo? How much is the ** that is being put on now?

Momo advertising is the first minimum deposit of 5000 yuan, and the later charge is according to clicks or 1,000 impressions, the cost is not the point, the focus is on whether the effect can meet your expectations.

If you decide to run Momo ads, then go to: Momo Ads Official.

Now there are fewer people who use Momo, what products to promote.

How to advertise in the Momo Merchant Center: Apply for the merchant first: How to apply for Momo to the store through the merchant After applying, just follow the following steps to execute.