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Founded in 1990, Shenzhen Jindi Food **** is a large-scale foreign-funded food enterprise mainly engaged in cocoa processing, chocolate product production and sales. Jindi chocolate is the main product of Shenzhen Jindi Food, which has a high reputation and market share in the Chinese market.
Ranked second in the country. In 1991, the Golden Emperor brought the first real European pie to the Chinese people.
Chocolate. With its noble sensibility and fashionable vitality, Golden Emperor chocolate allows us to appreciate the rigorous and romantic style of the European continent. Just as rich and fragrant as centuries ago, Golden Emperor infused the world's finest cocoa talent when making its first chocolates.
On Valentine's Day in 2004, the world's largest box of chocolates - "Golden Emperor's Favorite" - was born in Shenzhen.
Since its inception, Golden Emperor chocolate has been the world's top dessert, especially popular in Europe and the United States.
Jindi Chocolate adheres to the pure style of Oppai chocolate and excellent production technology, and has developed a series of products such as Meizizi, Zhenai and Gu Liao for many years, which have been leading the trend of chocolate fashion consumption in mainland China for many years.
Chocolate is not only beautiful in taste, but also because of its own special culture. In foreign countries, chocolate is known as "love chocolate", and matching roses with roses is the best gift for Valentine's Day. Therefore, the promotion method of "only for the most loved ones" has become the best way to express a heart to relatives and friends on festive days and holidays.
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COFCO Jindi Food (Shenzhen) **** was established in 1990. COFCO Jindi Food (Shenzhen) is committed to providing consumers with high-quality and delicious food. For a long time, Jindi has continuously invested a lot of resources in product research and development.
Golden Emperor Chocolate.
Products. Pure and rich, the natural representative of the European flavor of the Golden Emperor. The entrance is small and easy to carry, which is most suitable for you to enjoy anytime and anywhere.
Exquisite small gifts.
Exquisite little gifts, fragrant love tastes, to all the people you love and those who love you.
Distinguished gift box.
Fashionable and noble gift box, express your solemn heart, prudent emotions. Etiquette is also important.
Wedding Collection. Golden Emperor Wedding Series. Contains 60 individual small gift boxes.
118g love chocolate.
Fun chocolate.
Fun series, Jindi's children's brand.
Chocolate.
Innovative chocolate in different colors, a unique product in the domestic chocolate market. Crunchy, delicious, stylish and delicious.
Cherish chocolate.
The new light taste of hazelnut praline chocolate represents a new taste orientation and trend in the chocolate market. Pay attention to exquisite details, enjoy quality life, and cherish every moment.
Jindi has launched a series of Meizizi peanuts, with the following flavors:
Oolong tea peanuts: Sweet and crispy.
Green Tea Peanuts: Fragrant and delicious.
Seaweed peanuts: Fresh and crispy.
Korean Kimchi Peanuts: Spicy and refreshing.
Brazilian barbecue peanuts : Burning samba.
Green Tea Peanuts: Fragrant and delicious.
Spicy peanuts : Crispy and hot.
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Poor team operation leads to losses.
The domestic chocolate "first brother" Jindi lost money for 4 consecutive years and finally changed hands in 2016, and the suspension and change of ownership also made many industry insiders and consumers sigh. In this regard, Zhu Danpeng, a researcher at the China Pinchundong Brand Research Institute, said that all aspects of the Golden Emperor were remarkable.
However, in recent years, it has failed to keep up with the development of the consumer market in terms of brand mechanism and team operation, forming a situation of "those who can't afford to eat without money, and those who have money can't look down on it", and missed the market dividend.
Chocolate business or curtain call
As early as the beginning of December 2015, there was news that due to loss-making operations, Jindi Chocolate has faced selling the factory, and employees will also be laid off. Yesterday, China Food Steak explained that due to the fierce competition in the chocolate industry in Chinese mainland and the lack of economic scale in China's food and leisure food business, the management expects the loss of the snack food business to be reversed in the short term.
Therefore, it was chosen to strip the Golden Emperor. After the spin-off of the snack food segment, China Foods also has three business segments: beverages, wine and kitchen food.
The above content reference: Phoenix.com-Golden Emperor changes hands chocolate business or curtain call.
The above content reference: China Economic Net-Jindi Chocolate changed hands, and domestic chocolate basically lost its own brand.
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Chinese. Golden Emperor Chocolate is the signature product of COFCO's confectionery department, and in the local chocolate market, Golden Emperor has always been behind Dove in the United States and Cadbury in the United Kingdom. To this end, Jindi has adjusted from many aspects, including sales channels, and began to push new products in 2002, while increasing market investment, advertising investment is much faster than other chocolate brands, and strives to surpass Cadbury in terms of terminal distribution.
In terms of brand marketing, only the product line of Jindi is relatively long among domestic brands, but it is still slightly inferior to Dove, although the packaging pattern is almost the same as that of foreign brands, but it is about 20% cheaper. Local brands such as Jindi's emotional appeal of "only for the people you love the most" are comparable to Dove's "Silky Love" and Nestle's KitKat's "Sweet Moment", which have long been well-known and deeply rooted in the hearts of the people, but there is still a big gap with foreign chocolate in terms of variety, packaging, and taste.
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Can you tell the total **** number of Jindi Chocolate Ningxia?
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What is the secret language of Golden Emperor's old chocolate? 】
The secret language of Golden Emperor Chocolate is - mold contains "Golden Emperor Chocolate, give it to your favorite person".
Jindi chocolate gives people a sense of intimacy and conveys various beautiful relationships and emotions between people and Danheng people.
He gave you 11 pieces of Golden Emperor chocolates, which means "I only love you for a lifetime" and "Golden Emperor chocolates are only for the people I love the most".
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