Describe the communication techniques that can be used to achieve communication effectiveness

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I am glad to answer for you: What are the aspects of the communication effectA: Hello, the changes in the amount of knowledge and knowledge composition caused by external information acting on people's perception and memory system belong to the effect of cognition; The changes in emotions or feelings caused by the action on concepts and consciousness belong to the effects at the psychological and attitudinal level; These changes are externalized into people's words and deeds, that is, they become effects at the level of action.

There are two basic aspects of communication effect research: one is the analysis of the micro process of individual effects; The second is the analysis of the macro process of social effects. These two aspects of research are based on a hierarchical understanding of the effects of communication.

History shows that the effect of each medium on its recipients exists from the moment it emerges. However, it is only in recent years that observers have systematically analysed the impact of the media on individuals and societies, as well as their specific role. In short, the study of communication effect is the study of the quality and quantity of the effect of communication behavior, and the history of communication effect research is indeed very short, but it has been a difficult and tortuous journey.

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There are roughly four ways in which humans can spread:

a) Inward transmission. The mental activity that exists within a person. It is the inner communication between the individual and the self, and the self-conditioning to adapt to the surrounding environment. It usually manifests itself as thoughts.

2) Human-to-human transmission. Person-to-person communication of information. It includes both face-to-face direct communication and indirect communication between the two sides through **, telegrams, and letters.

Face-to-face communication is further divided into verbal communication, such as talking, speaking, and non-verbal communication, such as gestures, eye looks, and laughter.

3) Organizational dissemination. Individuals in society belong to certain organizations, and organizations are purposeful combinations of similar or similar individuals in society, such as institutions, schools, companies, enterprises, etc. In these organizations, information exchange activities between internal members and between organizations and groups are organized in a step-by-step and led manner.

4) Mass communication. The dissemination of information through print or electronic media, such as books, newspapers, radio, television and film.

There are two types of propagation: transverse waves and longitudinal waves. For example, light travels in transverse waves, and sound travels in longitudinal waves.

The propagation process has the following characteristics:

1) The propagation process is dynamic. Its movement is characterized by the flow of meaningful symbolic combinations (messages) in specific channels, and in essence, it is the two-way interaction between the communicator and the recipient's meaning or spiritual content, that is, action and reaction.

2) The propagation process is sequential. This kind of sequentiality is manifested in the fact that the roles of each link and factor in the communication process have their own order, and the functions are performed in turn according to the flow direction of the message. We cannot envisage a situation in which both sides of the communication process send messages to the other at the same time, and the chain structure of one link is the embodiment of the sequential nature of the communication process.

3) The propagation process is structural. The structure of the communication process is the totality of the interrelationships between the elements and links in the process. The chronological sequence and morphological chain connection are also the structural characteristics of this process.

In addition to the overall structure, each link or element in the communication process itself has its own deep structure, for example, the transmission and receiver of communication are the unity of decoder, interpreter and coder, and the message is the unity of symbols and meanings.

Communication effect is generally understood as the changes in feelings, thoughts, attitudes and behaviors of the recipient after receiving information, but with the development of communication science, the definition of this communication effect has been greatly expanded, that is, information sharing, interest cultivation, knowledge inheritance, emotional response, aesthetic pleasure, and identity consistency. Attitude changes and behaviour changes are among the effects of human communication. The propagation effect is the effective result of the propagation behavior.

In a broad sense, the objective results of the act of transmission include all the effects and consequences of the actual effects on others and the surrounding society. In the narrow sense, it is the degree to which a certain action of a communicator achieves its intention or goal. The effect can be divided into different levels, according to the general consensus of scholars, the communication effect can be divided into three levels according to the logical order or performance stage of its occurrence:

External information acts on people's perception and memory system, causing the increase of people's knowledge and the change of knowledge structure, which belongs to the effect of cognition. Changes in mood or affection caused by acting on people's perceptions or value systems belong to psychological and attitudinal effects; These changes manifest themselves through people's words and actions, i.e. they become effects at the level of action. From cognition to attitude to action, it is a process of accumulation, deepening and expansion of effects.

The principles of using communication skills are: clear communication goals, identifying the target audience, choosing the right medium, and creatively packaging the message.

1. The goal of communication should be clear: When formulating a communication strategy, the goal must be clearly defined. It is necessary to focus the communication of information to ensure the effectiveness and effectiveness of the communication process.

2. Identify the target audience: Understand the background, needs and expectations of the target audience in order to better provide and express information to them.

3. Choose the right media: understand the habits and ways of target users to contact information, and choose the right media for information dissemination.

4. Creative packaging of information: Creative packaging can attract the attention of the audience and enhance the influence and memory of the information.

5. Credibility of information communication: The information conveyed must be true and credible, so that the audience can believe and accept it.

6. Monitoring of communication effect: monitoring and evaluation of the communication process, and optimizing the communication strategy according to the results to ensure the maximization of the communication effect.

7. Use situational strategies: Understand the context of disseminating information and adjust communication strategies to achieve better results.

Use propagation considerations

1. Always check whether the information is true and credible: Before disseminating the information, it is necessary to check its authenticity and credibility to ensure that it does not mislead or mislead the audience during the dissemination process.

2. Confirm the accuracy of the disseminated information: Before disseminating the information, it is necessary to accurately understand its content and purpose to ensure that the message can convey accurate information and avoid distorting or misleading the audience.

4. Dealing with potential risks: When disseminating information, it is necessary to assess potential risks and negative impacts so that unnecessary problems can be avoided or the risk level can be reduced.

5. Understand the target audience: understand the needs, expectations and habits of the target audience to determine the best communication method and the best communication content.

When using communication techniques, it is important to take into account aspects such as target audience, information reliability, laws and regulations, risk management, information nomadic packaging, etc. Choose the right communication medium and appropriate communication method to obtain the best communication effect, while always complying with the relevant guidelines and regulations, maintaining the authenticity and credibility of the information and avoiding any negative impact.