Why are some luxury cars handmade? Is this also a selling point?

Why some luxury cars are handmade, in fact, this is because these luxury cars have a cultural heritage, they do these luxury cars are not to make cars, but to make art, so many luxury cars are made by hand, and this is a selling point, the so-called slow work out of fine work, and details determine quality, so these luxury cars will be made manually in the production process, and for this kind of production, the price of riding luxury cars is very expensive, Therefore, some car owners find that they are not buying a car after buying a luxury car, and feel that they have bought a work of art. <>

And for the handmade luxury car I still very much agree, if the car has no quality comparison, then there is no innovation ability, and handmade compared to mechanical production, handmade production cost is higher, and the degree of refinement is better, so luxury cars are the best in terms of quality, **high that is a matter of course. For example, the steering wheel of a luxury car, and the steering wheel is wrapped in leather, and then handmade, and this steering wheel gives people a very different feeling, when touching the steering wheel is very delicate, it doesn't feel like touching the steering wheel, just like touching a work of art, so for some parts of the luxury car to use handmade that is the basic respect for the owner, after all, it costs a lot of money to buy of course to enjoy the best quality. <>

For us ordinary people, buying a luxury car is a very luxurious thing, and the pursuit of quality and refinement of cars is based on their own economic strength. And the reason why many people like to buy luxury cars is because they have strong economic strength and they have smart minds, so they will naturally enjoy the joy that material things bring him. For car dealers, handmade also has certain characteristics, which is also a marketing tool, so some luxury cars are particularly powerful in handmade, and they hit the nail on the head when publicizing, which has become a major selling point.

In general, I think it is a very big selling point for luxury cars to be handmade, but the high ** makes many people prohibitive. However, I personally believe that the car is just a means of transportation, as long as its safety performance and quality are passed, whether it is refined or quality, it does not matter.

is the selling point. In addition to branding, manual building is also one of the core of the brand. In addition to the chassis, gearbox, and engine, which are set by the original factory, many places can be customized and handmade.

This is because of the handmade ability to sew all the corners flat, and the handmade items have been comprehensively inspected, and the quality is better, the quality is better, and the temperament is in line with the luxury car. Yes, this is also a selling point to increase sales, with better product advantages.

Because this can make the sales higher, feel that the quality is better, and have more selling points; Yes, this is also a sale, just like we usually eat dumplings, handmade ones are more expensive than mechanical ones, this is a truth.

The handmade design of the haute couture brand is also aimed at refinement and precision, while avoiding the waste of materials caused by automationNowadays, many luxury cars are still hand-built, but hand-built is limited to some parts that can be personalized and optional, such as the body waistline, car logo, interior materials, etc. Components such as chassis and gearbox are basically completed by machinery in batches and built by hand, which does not mean that all parts of the vehicle are completed manually. Nowadays, the so-called hand-made refers more to the refinement of certain mechanical parts, while the interior can achieve all refinement.

Let me take Bentley as an example: Bentley, as the world's top luxury product, one of its important promotional points is "handmade". What does this mean?

Bentley says a Bentley sedan rolls off the assembly line every 400 hours or more, and every interior can be professionally tailored to the buyer's requirements. Compared with the Volkswagen produced on the assembly line, the speed is about 400 times slower.

Handmade is mainly reflected in the production process of the interior, because the materials selected are the top calfskin, the heart of the tree, so it must be completed by skilled technicians, on the one hand, it is to make the best use of things, on the other hand, it is also to avoid the waste of materials. This is completely impossible to achieve on an assembly line operation. It takes about 2 weeks to make a steering wheel, and the wood trim in many places is standard lines.

The rest of the painting and installation parts are also done manually, and the procedure is also very cumbersome.

At the mechanical level, because models like Bentley have a lot of horsepower, they require more precision in parts. Therefore, although the engine block and parts are finished products, the assembly and adjustment of the entire engine are done manually, which also makes its operation very precise and ensures its durability. The same is true for the chassis, where details are tweaked to achieve sophistication after the finished product is available.

Although mechanization is very intelligent now, in some specific fields, machinery can never replace labor. The speed of mechanical mass production is fast and efficient, but the machine cannot do it with personalized and private customization.

If it is handmade, it will be more unique, so some luxury cars should do this.

Because the configuration of luxury cars is relatively top-end, there are more requirements for many details.

In terms of acceleration, it can go from stationary to 100 kilometers in seconds.

In terms of the refinement of mechanical parts, it is possible to achieve full refinement in the interior.

The hand-built ones are more elaborate and the details are more delicate, so most luxury cars are not mass-produced.

It may be that you want to achieve an innovation, and at the same time appear to be more distinctive, so as to attract customers.

The luxury car is handmade, which makes it more forceful and higher.

Because the handmade kind of thing is very high-end, there will really be a lot of people buying it.

The limousines are handcrafted because this enhances the luxury and style of the limousine itself, and inherits the craftsmanship, which is replaced by machine-made services.

Hand-built has strict quality control, generally speaking, because the output of hand-made luxury cars is relatively low, so each luxury car needs to be repeatedly inspected by machine + manual, unlike ordinary cars, which only need to be inspected with infrared, laser, image processing system, etc.

If you have relevant needs, you can consult Bentley Shanghai Pudong store, Bentley's officially authorized 4S store, and member companies of Yongda Group. Yongda Bentley store customers are committed to presenting customers with the luxurious elegance and noble temperament of fashion and sports of Bentley shirts, and providing noble and meticulous, warm and thoughtful VIP professional services. Provide one-stop butler service for every Bentley owner who comes to the store.

Machine production symbolizes large volumes, uniformity, and cheapness.

In many places, manual production is not as good as machines, but it can reflect the personality, creativity, and skills of the craftsmen that have been passed down over time, even generations.

In short, artistry. In other words, each handmade car is actually very subtlely different. Ordinary car users may not pay attention to these, but for top luxury cars, the attributes of luxury are far greater than practicality, which needs to be considered.

Manual is not all compared to the machine, at least in the clock, manual can reach a very precise degree, such as the car paint you mentioned, no matter how good the machine sprays, it is also sprayed according to the program set by the person. And innovation can only be done by people. At least in the era when AI has not yet developed to replace the human brain, the value of human labor and human creativity are still irreplaceable.

In many cases, handmade craftsmanship is a symbol of the car's identity and status. There is a quote in the promotion of the new Grand Cherokee by the American company Jeep: "There is only one thing that can overshadow cutting-edge technology - artisanal craftsmanship".

Theoretically, it is true that the handmade process is not as good as the machine-made production in some details, but a considerable part of the automobile production of many high-end or aristocratic brands is derived from the pure handmade process. In the production workshops of such companies, there are some very authoritative craftsmen who have devoted their lives to the manufacture of automobiles, and they are personally responsible for the production of the details of the car: assembly, interior, painting, etc.

The reason why the annual output of very high-end cars is so small, and some even have to be produced for a year, is because of a large proportion of pure manual craftsmanship. It symbolizes status for the car and authority for the car manufacturer. Of course, some parts that require extremely high precision also need to be completed by machines.

The engine is definitely not purely manual, one of the biggest problems of pure manual is that the parameters are not uniform, in other words, in fact, in addition to electronic products such as on-board computers, the rest are manual, of course. The bodywork may be handmade.

Handicrafts abroad are very expensive, for example, buying a hand-knitted sweater abroad will cost you too much.

There is also the fact that scarcity is expensive. How much worse can the taste of double-headed abalone be compared to 6 yuan a piece, and will it be less soon?

No, some things are still made by machines, and handmade ones are just a gimmick for their publicity.

Reflect the value of rare things are expensive, hand-made production is definitely small, and can be specially designed