What are the common specifications for logo design?

When designing the corporate logo, it is of great practical significance to guide the overall construction of the enterprise by making corresponding specifications for various conditions of application. Specifically, it is necessary to standardize the standard color of the logo, design the appropriate background color matching system that may be applied, reverse white, formulate the minimum display size of the logo under the premise of clearly expressing the logo, formulate some colors for the logo under specific conditions, and assist the ribbon to facilitate the application in the production of banners and other occasions. In addition, it should be noted that the edges of the text and the pattern should be clear, and the words and patterns should not overlap.

In addition, you can consider the vertical layout of the logo, and consider the arrangement of the logo as a background.

A network logo should not only consider the display effect on the designer's high-resolution screen, but also take into account the effect required by the corresponding promotion activities when the overall development reaches a height, so that it can also play a full visual effect when applied to various projects; At the same time, you should use a style that is popular with the majority of the audience.

Therefore, it should take into account the monochrome effect and anti-white effect of the logo on paper media such as faxes, newspapers, magazines, etc., the textile effect on the fabric, the paint effect on the car body, the metal effect when making badges, and the three-dimensional modeling effect of the wall.

In order to facilitate the dissemination of information on the Internet, a uniform international standard is needed. In fact, there is already such a set of standards. Among them, there are currently three specifications for the ** logo:

88*31 This is the most common logo specification on the Internet.

The 120*60 specification is a general-sized logo.

The 120*90 specification is a large logo.

The common specifications for logo design are as follows:The logo represents the spirit of enterprise;

The logo has a wide range of applications;

Logos can be easily drawn;

Make the company's logo brand awareness, etc.

1) Norms for Registered Trademarks.

1. The subject of trademark use must be legal;

2. The trademark used must be legal;

3. The name and scope of the goods or services using the trademark must be legal. The absence of any of these elements constitutes an irregular use of a trademark.

2) Unregistered trademarks. It mainly refers to the fact that the actual use of the trademark must be legal, and it must neither violate the prohibition clause stipulated in the Trademark Law, nor use a trademark similar to the registered trademark, otherwise it constitutes an irregular use.

Article 22 of the Trademark Law of the People's Republic of China The applicant for trademark registration shall fill in the category and name of the goods using the trademark in accordance with the prescribed commodity classification table, and submit an application for registration.

An applicant for trademark registration can apply for the registration of the same trademark in multiple classes of goods through a single application.

The application for trademark registration and other relevant documents may be submitted in writing or in the form of data messages.

1. What are the specifications for the correct use of the logo (1) Specifications for registered trademarks. 1. The subject of trademark use must be legal; 2. The trademark used must be legal; 3. The name and scope of the goods or services using the trademark must be legal. The absence of any of these elements constitutes an irregular use of a trademark.

In fact, these coils are leftovers from the manual era of design, and in the era of computer design, there is no need to use pens, compasses, and rulers, and industrial and graphic designers can easily solve them with CAD AI. Most Internet designers are not from industrial graphic design classes, and they are rarely exposed to them in their daily business. But there are still people who are obsessed with it, and there are several reasons for Brother Hanzhu:

1.So that the finished design has a mathematical basis, and the design elements are not independent of each other, there must be some kind of visual association, perspective, and alignment, even if the final result is disordered.

2.Normative data is easy to expand, compatible with applications in various scenarios, or to formulate rules and guidelines for other ancillary products and applications.

3.Look professional and awesome (or that's what most designers are all about).

After all, at work, we often encounter demanders or laymen who scoff at some simple designs and do not respect the fruits of designers' labor.

Therefore, a sketch of a line drawing with precise numerical calculations has become a sharp tool for overloading (loading) and engaging in (b). The aforementioned hammer logo is a good example of this.

There are several types of ways to summarize a logo:

1..Coordinate cartography.

Draw a lot of squares (or triangles or other sides) to define what the shape of the sign looks like in each grid, and use this as a standard sample. Most of them are used in VI design, industry, folk cross-stitch, and thangka painting.

2.Geometric cartography.

Through the tangent of different circles, the curves, arcs and turning points of the signs are obtained, and the necessity and rationality of these data are proved. For example, the apple logo, the notch, the leaves, the upper end of the convex end and the lower end of the recess, the corresponding circular diameter is the same.

About splitting: Reference mapping can make the icon more aesthetic and standardized. The splitting ratio is one of the bases for making reference lines.

But you can't rely too much, even if it's the deified "** segmentation", although it is very versatile, it is easy for designers to find mature and suitable proportions, but this method is not necessarily suitable for all logo design. There is no absolute beauty in anything, and don't be superstitious about it.

**Divide why beauty:

Visually, segmentation essentially brings harmony (similarity, repetition, connection) and change (movement, vitality).

When we image, the eye and mind organize the visual differences by integrating the visual units into a fused whole. The mind instinctively tries to create order to get rid of the chaos in order to store information.

There are seven principles of arts organization – harmony, variety, balance, proportion, dominant tendencies, movement, and simplicity. The process of organizing art is to connect opposites together through similarity, and finally to become a unity (harmony).

Taking line as an example, when an artist uses line to make the work a whole, the artist will create the final harmony through one or all of the relevance of length, width, features, etc.

In real life, the application of logo design is very extensive, from a company to a business card, we can see all kinds of logo patterns, and the things presented from these designs are not the same. So let's analyze what are the common standards in logo design?

Generally speaking, it is not just a small pattern, it also represents the image of a brand or company to a certain extent. Therefore, a good brand logo design should be tailored to the object, which must clearly express some of the ideas of the object represented in a certain sense, so when designing, we must understand what the main role or purpose of the other party is, and then find some suitable elements.

When carrying out the creative design of the logo, it must be required to return to its essence, only by mastering the basic connotation of its essence, the elements found on this basis can be correct, because the one that needs is a certain creativity, so it can not be too traditional, and must find some fresh elements to add in order to reach the standard.

Therefore, when the designer is thinking, it is best not to be in a hurry with the design, but to calm down and think about what are the most significant features expressed, which elements can be used to accomplish, but these elements cannot contain those meanings that have an impact on it. If you encounter a lack of elements, you can also calm down and think about what is better to replace without affecting some of the connotations of the design.

For some brand logo creative design, it should be simple, clear will be better, such a design is very intuitive in people's vision, with the effect of effective visual communication and communication, so that people see it when it is a very memorable.

If the logo design is very complex, it will make some consumers feel very unreal, which will have a very negative impact on the brand. At the same time, these logos are generally used on the brand's products or packaging, so it should not be very cumbersome, if you choose some concise and clear elements can achieve good results.

With the help of a logo, a company can quickly achieve greater influence, accumulate an image and establish. For building an image, a logo is a sharp blade, which can help a company to be competitive in the fierce market and attract attention. Therefore, Zhonghui Design (Beijing Zhonghui Avenue Consulting) reminds that when designing a logo, you must follow the correct principles and methods in order to reflect the value in graphic design.

1. Be concise and to the point

It's important to make your logo concise and effective, so you should minimize the redundancy of visual effects and use streamlined and effective elements to convey the design intent. Among them, according to the positioning of the enterprise, its characteristics or some simple fruits, animals, etc. can be expressed in the form of graphics, which is both concise and powerful, and easy to be understood by everyone.

Second, eye-catching and interesting:

The logo should have an eye-catching design effect to catch the customer's eye. For example, you can use dazzling colors, exaggerated pictures, alternative compositions, etc. to create an overall image, leave a deep impression in the memory of customers, and become an important symbol for them to identify you.

3. Conform to positioning:

In the logo design, it also needs to conform to the current positioning, and its attributes reflect the characteristics of the industry, market segment and customer group to which the enterprise belongs. For example, if it is a life service company, you can combine the characteristics of the concept to make its logo design more friendly and natural; And if it is an e-commerce company, you can adopt a more luxurious design to shape its image.

Fourth, the grasp of color:

Colors play a very important role in building a logo and letting more people know about a business. It can help enterprises to achieve recognition improvement, such as the use of red dynamic color, which can make people have "lively" and "" associations; The blue color can make people feel "warm" and "friendly", thereby reducing customers' doubts about new ones. Therefore, the choice of logo color also needs to be carefully considered to help enterprises easily get more attention.

Conclusion: To sum up, designing an excellent logo not only needs to be based on positioning and positioning, but also needs to make reasonable use of color, shape, structure and other elements to make it a unique and lasting logo. If these principles and methods are used properly, and at the same time satisfy their own image, they can make a more practical and excellent logo, so as to help the company quickly realize the image and its positive meaning.

Convert into a vector file.

A good logo needs to be thematic (industry characteristics, the derivation process of logo design), recognizable (the form of the logo is unique), and executable (easy to use, printing, modeling, etc.).

Shuosi logo designer can design a logo that you are satisfied with. Shuosi Logo Designer is a professional logo maker software, which provides a lot of well-designed templates and rich resources for better logo creation.

Zhonghui Design (professional logo design company) answers:

When designing a logo, in addition to considering the positioning and characteristics of the enterprise, it is also necessary to design according to the following criteria:

1.Trend: With the continuous change of science and technology, culture, etc., the logo design has also changed, and there are many fresh fashion trends that deserve our attention and reference.

2.Readability: The most basic criterion is that the logo should be recognizable, recognizable, and clearly displayed in different sizes and proportions.

3.Composite Fiber Base: A logo is usually composed of various elements, such as glyphs, graphics, colors, and text. A good logo is one that blends them together and works with each other without taking each other's place.

4.Color: Color plays an important role in logo design, as it can express the essence and values of a brand, and it can also transform a logo into another type of brand or product.

6.Simplicity: A good logo is usually very simple, neat, and effective, instantly memorable, and natural to display on various platforms.

7.Identity: A good logo design is not only about creating a beautiful image, it should also be able to subtly inherit the culture and history of the brand, so that people can associate the brand when they see the logo.

8.Versatility: The logo is the symbol of the enterprise or brand, which not only appears on the company's façade, annual report, business card and other stationery, but also needs to be used and expressed in every media such as **, sales advertising, and television.

In short, the criteria for logo design are not monolithic, and all criteria must be met. The most important thing is to consider the company that the logo represents, understand the company's goals, brand culture, etc., and create creative inspiration based on this. Successful logo design is presented in a way that best suits the essence of the brand.

Zhonghui Design's original logo design works.

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting****), a professional design company Zhonghui Design, has been deeply involved in the design industry for many years, and has many case experiences, hoping to help you.