What is the logic behind Li Ziqi s popularity?

I think it's not so much the logic behind the popularity, but rather the fact that Li Ziqi caught up with this wave of Internet dividends, caught this wave of express trains, and Li Ziqi's content has a certain value, and the combination of these factors made him popular.

I now think Li Ziqi is quite discerning, in the early days, Li Ziqi has already begun to record the operation of this pastoral life, whether it is to enter the short ** piece or the self** piece, it can be regarded as a senior-level figure, then Li Ziqi will be alone, planning the content to shoot to the post-editing is completed by Li Ziqi alone, then she has already begun to present this Li Ziqi-style form ** slowly to everyone, I even think that she has begun to build her own business empire at that time, And the first step she did was to make her own IP first.

It is precisely because Li Ziqi has a very rich form in this piece of content, and there will naturally be a team behind it to cooperate, and use the team's broader resources to promote and create Li Ziqi's personal IP, you will find that since you have a team, Li Ziqi's ** is really very advanced, **The picture quality is very micro-film texture, I feel that every frame can be used as a wallpaper, you see** will be very yearning for Li Ziqi's pastoral life, that rural pastoral atmosphere is very strong, it is precisely because this style is loved by everyone, And the things presented in this ** are very nutritious and valuable, you will involuntarily fan a wave of Li Ziqi, and a**On the platform, the promotion of the team and the rapid development of the Internet era undoubtedly make Li Ziqi a leader, and this explosion is so natural.

From the early stage of a person to shape what he wants, to the later team's efforts, and then to the bonus period through the Internet, Li Ziqi's road to popularity feels very in line with the development situationTo put it simply, in fact, her popularity was just that when none of us thought of doing anything, she had already done what she wanted to do, and persevered, and that persistence allowed her to get greater rewards.

First, the people attach importance to and support the export of traditional culture, and every Chinese person has a strong patriotic feeling and a natural sense of mission for the inheritance of national civilization. Second, in the Internet era, communication has become convenient, and the sharing of information and resources has amplified the ability of individuals. The third is the careful preparation and carving of Li Ziqi's own works, every picture is beautiful, and it also pokes at people's inner yearning for a better life.

Relying on the short ** platform to show the real rural life. I think Li Ziqi's personal charm is still very great, and she is willing to spend a long time in order to learn something well. Her ** gives people a very peaceful and happy feeling, compared to other short **, looking at her ** makes me feel quiet and happy.

Personally, I like Li Ziqi, I like that kind of quiet atmosphere, the pressure of work is too great now, a lot of things are troublesome, and the mood changes quickly, but when you look at Li Ziqi's **, you will feel quiet, comfortable, and a little**, that kind of peaceful little life, too comfortable.

In today's society, most people are running around in the city, and in the fast life, they will yearn for the slow-paced life of rural life and self-sufficiency, and watching Li Ziqi make a lot of handicrafts and delicacies, it feels a very pleasing thing to the eye.

Li Ziqi. The account was suspended, what did the capital do to her? In the Internet celebrity.

Under the mixed social atmosphere in the industry, Li Ziqi has become a clear stream. Some time ago, I was deeply involved in the turmoil, and I appeared on the hot search of Xiaoqin's social platform several times.

Li Ziqi and the company behind it.

With the prosperity of the Internet, major self-a**.

They all stand out, the two symbiotic things of Internet celebrities and MCN have slowly appeared in front of the public, and many people call Li Ziqi an Internet celebrity, which is not accurate, because most Internet celebrities will do some eye-catching and outrageous things in order to make money, but Li Ziqi is completely different.

In a way, she is the true communicator of positive energy, and the so-called Internet celebrities and MCNs are inseparable from each other, the anchor in front of the camera is the boss of MCN behind the scenes, and even the major shareholder, this subtle relationship is understood by everyone.

But Li Ziqi and Wei Nian are different, the cooperation between them is separated, Li Ziqi is responsible for creating original content, Wei Nian is responsible for operation and marketing, on the surface it is an ordinary partner, but it turns out that Wei Nian only has interests in his eyes, and he does not think about Li Ziqi, with the continuous fermentation of the incident, I later learned that Li Ziqi's account LD is actually under Wei Nian.

Li Ziqi sued Wei Nian.

Tianyan check shows that Sichuan Ziqi Cultural Communication **** has added a new case filing information. Among them, the plaintiff in the first instance is Sichuan Ziqi Cultural Communication ****, the defendant in the first instance is the MCN agency Hangzhou Weinian Brand Management **** and its chairman Liu Tongming, and the economic court is the Intermediate People's Court of Mianyang City, Sichuan Province.

In this regard, the relevant person in charge of Ziqi Culture responded, "The lawsuit is true, it is a matter of equity." "I noticed that Li Ziqi has been interrupted for more than three months, and there has been no movement even at the Mid-Autumn Festival, which is a node that must be issued in previous years.

Some people said that Li Ziqi's suspension was more to deal with the problem of "third-party companies". Now, the company's appeal can be regarded as a direct confirmation of netizens' speculation. The conflict between Li Ziqi and Wei Nian is ...... surface

Is it difficult for content and capital to coexist?

It is not uncommon for the head Internet celebrity to re-plan the distribution of benefits with the original company after becoming popular, or to leave completely. Previously, fans on the whole network recently took 20 million "Xiangxiang Operation" due to disputes with the company behind it, resulting in him no longer being able to use the account "Xiangxiang Operation". After being silent for a period of time, the main owner had to start anew, change his name and operate, and the number of fans lost was regrettable.

Now, Sichuan Ziqi has officially sued Wei Nian, which may also mean that Li Ziqi and Wei Nian are officially on the opposite side.

It is unpredictable whether this counterattack will win or lose, but it is conceivable that if the two sides cannot properly handle their differences, it will cause great damage to the Li Ziqi brand.

If Li Ziqi can't get back the rights and interests of each account, even if he puts aside the independent portal of Weinian, it will be difficult to maintain today's influence and commercial value. As a top-notch Li Ziqi, it is still difficult to compete with capital, and other bloggers who have deep connections with MCN institutions may be in danger.

She worked very hard in order to promote traditional Chinese culture, but the old club behind her did not support her, but used her to make enough money with the grinding.

Because she is now busy fighting with the company and facing economic disputes, her experience is not a normal stool brother, born in the countryside, and has followed her mother Chang to work in the fields since she was a child.

It's just because Li Ziqi is in the early process that she cooperates with Wei Nian, she is only responsible for the original internal celebration and probation, not responsible for marketing and operation, but their company is only responsible for their own interests, this company is completely a wolf in sheep's clothing, he relies on Li Yu's strength to change Ziqi's strength to be known to everyone, but he doesn't want to pay, he should give Li Ziqi relevant benefits.

In October 2021, Li Ziqi was interviewed by CCTV and reappeared in front of the public, and in "Interview with Lu Jian", Li Ziqi made a simple disclosure of his future plans.

She said that she wants to use her influence to promote rural revitalization and increase income for the people, and then to do a good job in the dissemination and promotion of intangible cultural heritage, and also mentioned that she hopes to correctly guide the values of young people, and does not want young people to want to be Internet celebrities.

Li Ziqi Profile:In 2017, the team was formally formed and Li Ziqi's personal brand was created; On June 16, he won the Top Ten Food Celebrity Award of Sina Weibo Super Celebrity Festival. In 2018, Li Ziqi's original short ** won the YouTube platform** and the Sparkling Gold Creator Medal after operating overseas.