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Hehe... The big cities have started to catch on because this year's ** has dropped a lot...
CCID consulting market monitoring data show that in the first three quarters of 2008, China's digital photo frame market achieved a total sales of 10,000 units, an increase over the same period in 2007, and achieved sales of 100 million yuan, a year-on-year increase. For the Chinese market, the base of digital photo frame products is still relatively small, and the market is far from saturated. In 2007, the global shipment of digital photo frames reached 10 million units...
Just look at the numbers above and you'll know that sales growth has started to take off... Of course, 95% of these sales are done in large coastal cities... It is estimated that it will take six months to a year later for the mainland to slowly accept this product.
To make a digital photo frame, please first identify the target customers. Because this is a fashion product that sells feelings, people who pay attention to affordability and live a budget-conscious life will definitely not be the first batch to buy, and only those who have spending power will consider it.
You didn't choose the wrong product, hehe, it's just that everything is difficult at the beginning, and you especially need to insist on adjustment at this time.
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Much, a lot, what is the approximate price of the goods you buy?
Full-featured digital photo frames can generally be delivered for about 200.
Actually, I think a marketing strategy is very important to see how you do it. There are several ways to try to do it: the entire physical store.
Digital photo frames are rented out to relevant places for display, such as photo studios. (Computer City) placed on other people's counters for promotion.
I'm also in this business, and I have time to learn from each other.
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I also think it could have been done in 2009, and now on Alibaba there are 7-inch (480 234 resolution) 130, 8-inch (800 600 resolution) 420. Now it is mainly used as a gift, and I think the selling point is that it can record the growth process of children and talk to the hearts of parents.
I myself bought the Patriot to send to friends, more than 600 a year. However, the resolution of 7 inches is slightly lower,**It's appropriate,It's more convenient to push this。
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Sales are very good in big cities, where there is a lot of acceptance.
The secondary market is definitely slower, but the overall outlook is good.
You can start by developing a gift channel.
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At this stage, you can sell digital photo frames as gifts, but you can't sell them as consumer goods.
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Samsung's digital photo frame products have always been very delicate in terms of details, and the base is a 90° foldable design, which is not only different from the traditional bracket design of other photo frames, but also meets the requirements of different environments when using the photo frame. In addition, a small base integrates the placement of all interfaces, making the use more systematic and convenient, and with the touch starlight buttons on the front of the base, it looks particularly chic and beautiful. This simple and beautiful design has a kind of free and unpretentious "knight" style.
On the basis of the appearance of 800p, people will naturally expect the intrinsic quality of the mysterious "knight" photo frame 800p. 8-inch ultra-thin display with 800 480 resolution, 300:1 contrast ratio and 250cd brightness; It supports a variety of audio ** formats, and the sound effect is very good; The UI interface is also more digital, and the font is beautiful Microsoft Ya Black, which makes the user's visual sense more fresh and comfortable.
What's more distinctive is that 800p also supports Bluetooth, which can be directly connected to other devices such as mobile phones to exchange information. Among them, the two digital photo frames can also be transmitted to each other**, and the function settings are very intimate.
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