What does the management of franchisees include?

1. Clarify whether the franchisee has the right to authorize others as franchisees in the authorized area;

2. Clear requirements need to be made for the qualifications of franchisees, requiring franchisees to have legal business qualifications for franchise business content, and those that have not been established need to be established and obtained;

3. For sales franchises, it is necessary to prevent goods channeling, low-price competition, etc.;

4. For food franchises, it is necessary to clarify the requirements or production processes of each food management, as well as the treatment of related wastes;

5. It is necessary to protect our intellectual property rights and prevent franchisees from counterfeiting goods or using raw materials that are not provided by us;

6. Specify the corresponding penalty rules;

7. Other regulations on franchisees according to business needs.

There are 4 main management modes for franchisees in franchising:

Managed management.

Suitable fields: catering, beauty, jewelry and other service industries, as well as some large international chain enterprises.

Managed management is the whole process of trusteeship, which is a way for the headquarters to support or control the franchisee. The franchisee raises all the opening costs by himself, entrusts the company to operate and manage, and the franchisee is responsible for supervision and management.

Managed management is mainly based on the immature status quo and legal environment of the domestic franchise industry, which is operated by the headquarters on behalf of inexperienced franchisees, and is also due to the control methods adopted by the headquarters in order to achieve better store control and ensure the quality of operation. This kind of management method is suitable for those business fields that are relatively difficult to manage, such as catering, beauty, jewelry and other service industries, as well as some large international chain enterprises.

Semi-managed management.

Applicable field: fast food enterprises.

The manifestation of semi-managed management is that when the franchisee joins, there is a period of custody, generally for half a year or a year, until the store is profitable. Then the alliance owner enterprise withdrew, and the franchisee itself managed. In the process of franchisee operation, the headquarters will regularly or irregularly send supervisors to provide on-site guidance to the store.

Or the alliance owner will open a new store, operate it for a period of time, cultivate and mature, and then hand it over to the franchisee for management, and provide regular guidance. This kind of management model is more common in the franchise industry.

Loose management.

Suitable fields: snacks, 10 yuan stores and other commodity sales, loose franchise enterprises.

The loose management model is mainly reflected in the fact that when the franchisee opens the franchise store, the headquarters does not intervene too much in its internal management, and the franchisee store operates independently. This management model mostly appears in those types of commodity sales enterprises, such as: pregnancy and baby products, shoe chains, etc., because its business model is relatively simple, the headquarters will not be too involved in the business process of the franchise store.

The long-term profitability of the headquarters is mainly achieved through the distribution of goods to franchise stores and the sale of goods.

There is another kind of loose cooperative franchise enterprises, which have appeared more in the retail industry in recent years, and are voluntary franchise chains. That is, in the voluntary franchise system, the ownership of goods belongs to the owner of the voluntary chain, and the system operation technology and store brand are held by the headquarters.

Entrust franchise management.

The method of entrusting franchise means that the headquarters entrusts the existing directly operated stores to the appropriate franchisees to operate, and the franchisees themselves do not need to prepare stores or bear the rent, so as to give full play to the maximum initiative of the franchisees, and finally distribute the operating profits between the headquarters and the franchisees. The difference between this franchise and the general franchise is that the franchisee saves the capital and physical investment at the beginning of the franchise.

In fact, "entrusted to join" is a form of anti-custody existence, more likely to appear in the franchise business that relies more on their own flexible operation of convenience stores, entrusted to join is also a relatively rare franchise management model in China, the advantage is that the alliance owner can provide a stable profit and low risk entrepreneurial opportunity for franchisees, and also allow franchisees to play their excellent management capabilities.

Mi 88 is a new investment promotion model recently, relying on the large-scale Internet celebrities on the platform, to do accurate product planning for the project, and to make a full range of packaging for the popular Internet celebrity project. A large number of Internet celebrity matrices help the whole network to attract investment and promotion, and the project can be large or small, even if the project is small, there is room to create. The professional team operates and pays according to the actual investment effect, which is more suitable for project providers.

This new model is now doing better than Mi Baba. And businesses do not need to build a reception center, the Mi88 platform will build a large number of franchise customer signing rooms in each city in the future, which can receive franchise customers from all over the country in real time. There is no need for the merchant to come forward during the whole process, and the merchant only needs to attend the signing ceremony when signing the contract.

One-stop landing franchise program, suitable for all kinds of project investment.

However, if the unification of VI has greatly encouraged the franchisees, then it is their urgent desire to learn the standardized operation and management process of large brands. The management of the franchise store is not only the unification of VI, but more should be the gradual penetration of the headquarters operation concept and the unity of internal operation and management. It is certain that the franchise store lacks a complete and standardized management system before joining, and they reflect more of the local method of crossing the river by feeling the stones.

On the one hand, many franchisees are actively seeking more scientific management methods to make new breakthroughs in the global brand network, and on the other hand, after joining, continue to use the original local methods, so that the turnover and sales volume will not go up.

In addition, in the early stage of joining, the franchisee will be wary of the marketing strategy of the headquarters, worried that the headquarters will harm them while guiding them, or want to trap them forever to do downline, these are the reasons why franchisees still retain in the early stage of joining, and it is also the embodiment and test of the business ethics of the headquarters.

2. Analysis of the reasons of the headquarters itself.

1) The foundation of cooperation between the headquarters and the franchisees is unstable.

Nowadays, many brand franchise systems are themselves a relatively fragile cooperative relationship. The two sides have neither the constraints of shares nor the vision of common development, and are completely in a relationship of mutual utilization. The franchise only hopes to develop and grow with the help of the headquarters, and has no willingness to cooperate for a long time, and the headquarters is greedy for market share and blindly develops under the premise that its own system is not perfect.

As a result, this franchise is a highly volatile partnership and a major cause of disagreement.

2) The marketing strategy of the headquarters is not based on the actual situation.

Marketing strategies developed by headquarters without detailed market research are often only suitable for certain regions, which can lead to resistance from franchisees or marketing plans that are not suitable for local promotion at all. China's regional differences are very large, and the consumption level and consumption concept of each place are different, so the headquarters should not generalize when formulating marketing plans, but should take into account the overall situation.

3) Lack of control by the enterprise.

If the headquarters gives too much power to the franchisee, it will also lead to the marketing strategy of the headquarters is difficult to implement, and the headquarters should reasonably control the power of the franchise store and formulate a sound, perfect and reasonable management mechanism. Everything should be found in rules and systems.

4) There is a problem with the management structure and communication system between the headquarters and the franchise store.

1. The unified VI image only solves the problem of treating the symptoms, and the headquarters maintains a good business reputation, helps the franchise store to cultivate the market, correctly guides and supports the business methods, and then carries out the penetration of business ideas, and finally achieves a win-win situation, which is the key to the root cause.

2. When the headquarters carries out marketing planning, it is necessary to formulate a detailed marketing policy according to the different actual conditions of each franchisee, and to solicit the opinions of franchisees and form a marketing plan under the premise that both parties can accept.

The brand needs to top the complete franchise contract before opening the franchise.

Usually, the franchise contract involves a lot of rights and obligations of both parties A and B.

The management rules usually include:

Store location, brand image, store decoration, cash register system, dress and clothing requirements, product standardization, raw material procurement, machinery and equipment models, maintenance, store cashier training, sales rhetoric, electrical management, financial management, warehouse management, scrap treatment, etc.

Both parties need to perform their rights and obligations in accordance with the contract.

Because you choose to join the direction of starting a business, your business is definitely not as simple as opening a store by yourself. One of the most important differences is that you can go to the headquarters for help and guidance. Because when we join, the headquarters will give us some guidance and suggestions on the difficulties encountered in joining and opening stores, and will also assist us.

But this process requires us to pay tuition, because it is impossible for the brand headquarters to do these jobs for us for free. And this fee is the so-called brand management fee. With the support of this fee, our brand headquarters can ensure that the franchisee is operating in accordance with the provisions of the brand, and can also ensure that the franchisee's income has a normal development, and can also solve all kinds of problems encountered by the franchisee in the operation of the store, so as to achieve a win-win rhythm for the headquarters and the franchisee.

If the headquarters of the franchise collects these fees, the headquarters of the franchise will definitely assign some staff to do these jobs, and there will be relevant professionals to visit the physical franchise store. In this case, there will be expenses as well. And because this kind of service is for franchisees, the headquarters will definitely let the franchisee bear this cost.

Therefore, this kind of brand management fee is used for some expenses of the headquarters to assign some staff to assist in the franchise store.