Nine risks of nursing homes, market risks and countermeasures of nursing homes

The risks of nursing homes include: imperfect laws and regulations, weak anti-risk ability of nursing institutions; People's nursing institutions for the elderly face policy and operational risks; The material and spiritual support of the elderly are not protected by laws and regulations. The preventive countermeasure lies in the fact that we must strictly abide by the standards and specifications of the national and industry regulatory departments, and comply with laws and regulations.

In the general cognition of the society, they often think that the elderly who serve the elderly are weak and the institutions are strong, and there is no problem in legal theory, but relatively speaking, in fact, when encountering disputes, especially when encountering relatively strong relatives of the elderly, the institutions also become weak. Compared with schools and hospitals, the pension industry has not yet had a number of measures or regulations for dealing with elderly injury accidents.

The risk that the land and housing of private institutions are affected by planning and demolition, once it encounters demolition, the previous investment and construction are facing huge risks, resulting in social capital being cautious about entering the pension industry.

In addition, the high investment and low return of the pension industry also make many operators worried, especially many private institutions, most of the purchased or rented land is in the urban-rural junction or suburbs, the traffic conditions are inconvenient, and the bed occupancy rate is difficult to meet expectations in a certain period of time or even for a long time, and it is in a state of reluctant operation, and the operational risk is quite large.

Extended Materials. When the pension institutions do a good job in terms of hardware and software management in accordance with the requirements of national and industry standards, the service standards, service processes, and nursing records are relatively standardized and perfect, and the ability to resist risks is relatively strong. However, the most fundamental thing is that the state should issue corresponding measures or regulations for the handling of elderly injury accidents, which should be defined from the legal level.

If there is now a clear legal provision on medical trouble, it is hoped that there should be a similar legal provision for elderly care institutions.

1. Daily operation and risk management: Do a good job in the supervision and management of the process of each position in the daily operation, and educate all employees on risk awareness.

2. Legal risks: mainly involve the assessment and definition of the level of care for the elderly, the security rights and rights of the elderly's families, the validity of the information of the elderly and their families, the validity period of the contract and the modification of the contract.

3. Risk of hardware facilities: The hardware facilities in the park should meet the standards, and their daily management, use and maintenance processes should be standardized.

4. Service risk: the risk of medical care and nursing for Wenle's professional services. Standardize trace management and evidence file management.

5. Policy risk: pay attention to the update and release of ** policies in a timely manner, such as the Ministry of Civil Affairs.

and other departments jointly issued the service quality of pension institutions.

Big check. 6. Fire safety risk: fire escape.

Emergency drills, fire-fighting facilities.

and so on to arrange in place.

Extended Information: Key Points for Dealing with Risk:

1. Report the incident process in a timely manner.

In the event of a risk, it should be reported to the superior leadership and the crisis management team in a timely manner, and the crisis information should be obtained in the shortest possible time and a contingency plan should be formulated, especially to avoid possible recurrence of the crisis.

2. Four should be four should not be suitable.

It is necessary to unify the voice, establish a spokesperson, and it is not appropriate to have the phenomenon of anyone who wants to speak; We must dare to be responsible, and it is not appropriate to push back and pass on contradictions; It is necessary to respect the facts, and it is not appropriate to hastily characterize, make arbitrary comments and unrealistic statements; It is necessary to enhance the awareness of protection, understand the information collected in the shortest possible time, and it is not appropriate to speculate on suspicion when there is no evidence.

3. Response**.

It is necessary to communicate with ** in a timely, accurate and effective manner, and it is not appropriate to report before the crisis is properly handled, so as not to cause bad guidance. No individual or department will be interviewed separately without approval to avoid hype.

4. Grasp the initiative.

Grasp the initiative to make the park the first source of information release; Have an emergency press release ready.

Leave plenty of room and keep up to date; Arrange contacts to respond to media and public inquiries**.

The risks and countermeasures of the nursing home market are as follows:

Risks in the nursing home market

**Unprecedented policies have been introduced for the pension industry, affecting the normal operation of pension institutions; Or when the existing preferential policies (such as taxes, water and electricity charges, land use, etc.) enjoyed by pension institutions are reduced, or even directly stopped, it will bring greater operational risks to the normal operation of pension institutions.

Countermeasures for the nursing home market:

1. Do a good job in market research and positioning

Before the construction of a pension project, it should strive to avoid the risk of the lead sun policy and do a good job in market research and positioning. The market research can be carried out using the 5.16 model used in the Ouying Mingde pension consulting project.

Positioning determines life and death, and according to the results of the market survey, the overall positioning of the project, location positioning, customer group positioning, product and service positioning, etc. are clarified.

2. Do a good job in the best relationship

To do the pension entity project, to avoid the lack of tolerance and lack of dealing with the first unit, whether it is the early market survey, or the later stage of the construction landing, operation and development, are inseparable from the help and support of the first. Therefore, only by strengthening the team's public relations ability and building a good relationship can we boost the development of the project. Of course, the premise is that the project itself is feasible, especially with high social and economic benefits.

3. Create a sound operation system

A complete set of operation service system for pension institutions involves multiple dimensions of project objectives, service purposes, service team building, service content, service methods, service guarantees, and service results, each dimension is a homework worth studying, and how to build the entire operation service system through the construction of each dimension.

Use this perfect system to enhance the economic and social benefits of the entire project, and ensure that the institution can still minimize losses when encountering unpredictable policy risks.

In the operation service system, the two most critical aspects involved are: the hardware construction of supporting equipment and facilities for the elderly and the introduction and training of high-end medical and nursing talents. Only by doing a good job in these two aspects can we minimize the risks of laws, regulations and policies in the operation of the elderly.

4. Build an internal control section of pension regulations

Internal control of laws and regulations is an often neglected but extremely important part of the development of elderly care institutions. The internal control section of the laws and regulations of the pension institutions is mainly to summarize and learn the new and old national pension policies, laws, regulations, rules and regulations, and improve the legitimacy of the affairs of the pension institutions.

The focus of the laws and regulations module is to grasp the national policies and guidelines of the pension industry, train professional legal personnel for the pension industry, and improve the standardization and legitimacy of the service, management and development of the pension institutions.

The nursing home market is subject to the following risks:

1.Policy risk: **Unprecedented policies have been introduced for the pension industry, which may affect the normal operation of pension institutions.

In addition to this absolute high, the existing preferential policies related to pension institutions (such as taxes, water and electricity costs, land use, etc.) have been reduced, and even Qinyu has directly stopped, which has brought greater operational risks to the normal operation of pension institutions.

2.Regulatory risk: The regulations of pension institutions are not sound and the ability to resist risks is weak. Private nursing institutions for the elderly face policy and operational risks, and the material and spiritual support of the elderly are not protected by laws and regulations.

3.Operational risk: During the operation of nursing homes, they may encounter rising operating costs, such as labor costs, equipment maintenance costs, etc., resulting in increased operational pressure.

4.Disaster risk: The area where the nursing home is located may experience natural disasters such as fires and **, which may threaten the life safety and property of the elderly.

In response to these risks, the following countermeasures can be taken:

1.Do a good job in market research and positioning: Before building a pension project, policy risks should be avoided and market research and positioning should be done. Positioning includes overall positioning, location positioning, customer group positioning, product and service positioning, etc.

2.Do a good job in the relationship: strengthen the team's public relations ability and maintain good communication with the first unit to avoid policy risks.

4.Strengthen operation and management: improve the management level of nursing homes, control operating costs, and improve profitability.

5.Strengthen disaster preparedness: Strengthen disaster prevention measures to improve the safety of the elderly.

In general, there are certain risks in the nursing home market, which need to be avoided and dealt with by effective countermeasures. Through reasonable positioning, good relationship, improvement of anti-risk ability, operation management and disaster prevention, etc., the risk can be effectively reduced and the normal operation of the nursing home can be ensured.

1. The risk of unsound laws and regulations;

2. The risk of weak anti-risk ability of pension institutions;

3. People's nursing institutions for the elderly are facing policy risks;

4. Operational risk;

5. The risk of material support for the elderly;

6. The risk of spiritual support not being protected by laws and regulations;

7. The countermeasure of prevention lies in the strict observance of national risks;

8. Must be in accordance with the standards and specifications of the industry regulatory authorities;

9. Risks in accordance with laws and regulations;

Nursing homes in poverty-stricken areas that have difficulties in collectively organizing and providing them with subsidies shall be subsidized by the state. The purpose of the nursing home is to respect the elderly and provide for the elderly, and put the material and cultural life of the elderly in the first place.

Nursing homes often organize the elderly to participate in some productive labor and recreational and sports activities suitable for the characteristics of the elderly. In some townships and towns, nursing homes have been turned into activity centers for the elderly, providing welfare services for the elderly in townships and towns.