How is the development of Wanglaoji herbal tea?

Wang Laoji has gone through 191 years so far and is a well-deserved "big man" in the herbal tea industry. As a brand with such a long history, Wanglaoji herbal tea has not only not been eliminated by the market, but has burst out with greater vitality in the current market, gaining a firm foothold among young consumers, and we have reason to believe that in the next 190 years, the status of Wanglaoji herbal tea will not be shaken.

Wanglaoji is a brand of Wanglaoji herbal tea, founded in the Qing Daoguang period (1828), the founder Wang Zebang, is recognized as the ancestor of herbal tea, formulated with herbal plant materials, known as the "king of herbal tea". The form of the product has undergone changes in the carriers such as water bowl herbal tea - herbal tea bag - herbal tea powder - herbal tea drink.

In addition to the red can Wanglaoji and the green box Wanglaoji, in October 2012, 500ml and liter bottles of Wanglaoji herbal tea were successfully launched. On December 27, 2012, Wanglaoji herbal tea family added "auspicious three treasures": solid herbal tea, low-sugar herbal tea and sugar-free herbal tea, creating a new form of herbal tea products.

1] On December 3, 2014, Wang Laoji v. JDB announced the verdict in the Beijing No. 3 Intermediate People's Court, in which the court ordered JDB to stop using advertisements containing terms such as "JDB herbal tea has won the 'first can of Chinese beverage' for 7 consecutive years", publish a statement on the designated ** for seven consecutive days to eliminate the impact, and compensate Wang Laoji 3 million yuan. [2] The Guangdong Provincial High People's Court made a final judgment on Wanglaoji Jiaduobao's "matching plan", rejecting JDB's appeal and upholding the original judgment. On August 16, 2017, Wang Lao Jijia Duobao"The Red Can Controversy"Final Judgment:

Shared by both parties. [3] In January 2018, Wang Laoji lost the infringement case against JDB, and his claims for compensation of 300 million yuan were rejected. [4]

Wanglaoji herbal tea is a drink that many people like to drink, whether it is a wedding banquet or a dinner with friends, Wanglaoji herbal tea is indispensable. So why is Wanglaoji herbal tea so popular, the difference between it and ordinary drinks is **, let's find out together.

Method steps.

The ingredients are different: most ordinary drinks are made from water, food additives and sugar, while Wanglaoji herbal tea is made from natural Chinese herbs such as "three flowers, three herbs, and one leaf".

The function is different: most ordinary drinks do not quench their thirst after drinking, because the sugar is too sweet and greasy, but the more you drink, the more thirsty you drink, Wang Laoji herbal tea because of pure Chinese herbal medicine, not only has the effect of quenching thirst but also prevents fire.

The taste is different: most ordinary drinks are sweet in the mouth, while authentic Wanglaoji herbal tea is slightly sweet in the mouth and has a bitter taste with a cool herbal taste.

Different history and culture: Wanglaoji herbal tea has a history of 190 years, and most of the ordinary drinks have a short development life.

Compared with traditional herbal tea, there are still some differences between the taste of traditional herbal tea may only be acceptable to locals who have drunk it since childhood, while the taste of Wanglaoji herbal tea is a taste that most people can accept, fresh and refreshing, giving people a refreshing feeling.

It's not too much, I think it's about the same.

In recent years, there are two main reasons why drinks below 5 yuan are getting fewer and fewer: first, the cost of raw materials continues to increase, resulting in an increase in manufacturing costs; Second, the market demand has begun to shift to a healthier, high-end and diversified direction. Although the market demand for beverages below 5 yuan is large, with the change of people's consumption concepts and the intensification of market competition, the original advantage is no longer there.

Therefore, the beverage categories below 5 yuan on the market are becoming more and more single, and they are not as cost-effective as before.

However, there are still some high-quality beverages below 5 yuan that have maintained the characteristics of not increasing in price for a long time. Among them, the most representative is "Wanglaoji Herbal Tea", which is deeply loved by consumers in the domestic beverage market, not only has a unique taste, but also is beneficial to the body. In addition, there are eight treasure tea, lemonade, sour plum soup, soft drinks, etc., although these drinks are not high, but they have distinctive product characteristics and are loved by many consumers.

Among these beverages, especially Wanglaoji herbal tea, the secret of its price does not increase is that its material selection, production, packaging and other links are controlled under extremely high standards, and it has always maintained a high level of quality, which is also the reason why many consumers continue to choose it.

To sum up, the beverage market below 5 yuan is indeed changing, but there are still some high-quality beverage brands that can maintain the characteristics of higher quality and no price increase. But the lease is that for the majority of consumers, the choice of drinks is not only to look at, but more importantly, to pay attention to whether it is beneficial to the body and whether it meets their own needs. Therefore, when consumers choose beverages, they need to choose according to their needs and health conditions.

Wanglaoji is a brand of Wanglaoji herbal tea, founded in the Qing Daoguang period (1828), the founder Wang Zebang, is recognized as the ancestor of herbal tea, formulated with herbal plant materials, known as the "king of herbal tea".

To make traditional culture popular and glow with new vitality today, it is necessary to seek a new outlet for cultural dissemination. From continuous innovation and development of new products, to creating auspicious culture to leverage the Spring Festival consumer market, to settling in the social flat orange pants platform where young people gather, to the herbal tea museum and freshly brewed herbal tea shop, every creative planning of Chinese herbal tea giant Wang Laoji is quite playful.

They don't simply pile up elements or copy their feelings, but choose the content and form of communication that are more popular with young people. In the process of currying favor with young people, the distance with them is narrowed. At the same time, it also provides a more diversified way for the public to understand the essence of traditional culture.

Cultural charm

Traditional culture has also been transformed into an Internet celebrity with youthful vitality. To the greatest extent, it has explored the advantages of China's rich historical and cultural resources and demonstrated the charm of the traditional culture of the Chinese nation. Culture is the continuation of the spirit of a country and a nation, and the excellent traditional culture is a concentrated expression of the culture and spiritual level of a country and the pure Liang people, which has far-reaching significance.

In the long history of China's development, many excellent traditional cultures have been formed, which are precious cultural treasures of our country.

The inheritance of excellent traditional Chinese culture is inseparable from cultural self-confidence and a high degree of recognition of cultural values. It is an effective way to continuously improve the cultural quality of China's people and the soft power of China's culture by integrating traditional culture with modernization and giving full play to the value power of China's excellent traditional culture.