If you want to do a better job on Douyin, how should you make good use of Douyin s recommendation al

The core indicators of the recommendation algorithm are suggested as follows.

1. Completion rate.

When you release a**, if more than 80% of the users in the initial allocation have finished reading**, it means that the quality of this ** is very high, and the completion rate corresponds to the requirements of Douyin user duration, so we should try to shorten the duration of ** without affecting the quality of **, if you can say it clearly in one sentence, you don't need to say it in two sentences, how much less time can it be.

2. Guanzanbi.

The focus of looking at the number of likes is to watch the likes, that is, to see how many of your users' likes there are, if the proportion of likes is relatively high, it represents the user's recognition of you**, which is an important basis for the Douyin recommendation algorithm to judge the quality, In the perspective of review, the publisher can also push down the reason why users love it according to the number of likes.

The comment area is an interactive area between fans and creators, and if you do it well, it will greatly increase the stickiness of fans to creators, so the interactive guidance of comments is the key, you can leave some questions in ** to guide the discussion in the comment area, so that the number of comments will naturally go up.

4. **Number.

For any platform, user growth must be the first priority, which means that users are willing to fission the content of the platform, which means that your contribution to the user growth of the Douyin platform will naturally be valued by the recommendation algorithm.

Make good use of the traffic pool, Douyin provides a traffic pool for every work, regardless of whether you are large or not, and what the quality of the work is. The effect of your subsequent dissemination depends on the performance of your work in this traffic pool. Therefore, we should cherish this traffic pool and find ways to make our works stand out in this traffic pool.

Douyin evaluates your performance in the traffic pool, and will refer to 4 criteria: Likes Comments **Completion Rate Knowing these 4 criteria, we have to find a way to mobilize all the power you can mobilize to like, comment, **, and finish it when it is sent out at the beginning.

The Douyin algorithm is revealed, and the accurate traffic is played.

As we all know, Douyin Short** inherits the algorithm genes of Toutiao, and is supported by a powerful Dan Destroying algorithm to ensure the stickiness and long-term activity of users. Douyin is based on a unique "inverted triangle" boutique traffic pool algorithm, and through the "positive feedback" of each ** in the traffic pool, the upgrade process from the low-level traffic pool to the high-level traffic pool is realized.

As a decentralized platform, Douyin gives every ** opportunity. Its operating mechanism can be boiled down to three steps:

1.Cold-start traffic pools**.

Let's say 1 million people upload short ** on Douyin every day, Douyin will allocate an average amount of cold start traffic pool to each **. For example, after a short ** is approved, it gets an average of 1,000 times**.

2.Content data selection.

Douyin will analyze various data indicators such as likes, followers, comments, and ** from the 1,000 times of these 1 million**, and select more than 10%** for further selection. Each article gets an average of 100,000 times.

Only by passing the test of the upper level of the traffic pool can you enter the next traffic pool and get more opportunities and volumes. Positive feedback depends on five core metrics: completion rate, like rate, comment rate, rate and attention ratio.

3.Boutique Recommendation Pool.

After multiple rounds of screening and verification, only short ** with extremely high indicators such as like rate, **completion rate, and comment interaction rate will have the opportunity to enter the boutique recommendation pool. When users hit Douyin, they will see those wonderful people with millions of likes.

If you want to play with Douyin and use it for brand promotion and monetization, the first step must be to understand the algorithmic mechanism of Douyin. Once you are familiar with the TikTok algorithm, you will be able to constantly challenge and improve yourself in this world.

In the long-term operation process of Douyin, we focus on improving these five indicators to lay a solid foundation for the accurate guidance and optimization of Douyin traffic.

Short operation is a more general concept, because short operation belongs to the field of operation, it includes many short ** platforms, such as Douyin, Kuaishou, watermelon, Douyin volcano version, etc., the more popular understanding of short ** operation is actually to use operation skills to study the gameplay, recommendation mechanism and other routines of each short ** platform, so that the short ** on a short ** platform is popular, that is, to do a short ** operation, in fact, it is to operate a short ** platform, so from the company to do short ** From the perspective of practitioners doing short, the most important short-term platforms are only Douyin and Kuaishou.

From the feedback, it can be seen that for Xiaobai who is ready to engage in short-term work, Youliang pointed out that Qixian can consider learning the operation methods of Douyin and Kuaishou first, and after mastering the operation methods of these two platforms, it is also possible to learn other platforms (as long as you learn the operation methods of Douyin and Kuaishou, it is not a problem to do any kind of short-** platform, because these two platforms are the most complex to operate and the skills involved are also the most comprehensive).

1. After uploading the algorithm of the Douyin platform, the machine will recommend you to use it to the people who may be interested in your **tag, that is, a small traffic pool. There are about 20-250 people, including friends, fans, fans or likes in the contact, fans who follow the topic, fans in the same city, and the number randomly assigned by the system), which is used to calculate the number of comments, likes and shares of the audience per unit time.

This step is what we call the "first suggestion". That's why we usually see the content in the recommendation appear here, and some of the interaction rates are almost 0. Because you are the first batch of viewers of this ** 2, the recommendation mechanism of the Douyin platform Douyin traffic pool in the first quarter will recommend about 200 500 people, and these 200 500 people are the indicators officially released in the second quarter after the indicators such as ** volume, number of likes, number of comments, ** volume, and ratings reach the indicators officially released in the first quarter.

The amount of the second recommendation is about 3000, the third recommendation is about 100,000, the fourth recommendation is about 100,000 120,000, the fifth recommendation is about 40 600,000, the sixth recommendation is about 200 3 million, the seventh recommendation is about 700 11 million, the eighth recommendation is recommended in the teasing label crowd is 300,000+, and the magnitude at this time is 30 million +, of which the fourth level of traffic will enter the manual review.

If you want to do a good job on Douyin, content is very important, do you know which Douyin accounts are popular? Try these types of content!

1. The content of the topic of interviewing beautiful women on the street!

Second, the content of fresh and interesting life in the countryside.

3. The content of the Hanfu ** talent show!

Fourth, the story content of the positive energy of the beauty!

Fifth, the content of the emotional story!

Sixth, the content that can form the topic!

Douyin belongsByteDanceIts products, like Toutiao's products, Douyin's recommendation mechanism (traffic distribution) is decentralized, that is, each has a chance to become popular.

On the afternoon of January 18, 2019, ** TV.

It was officially announced that Douyin will become the exclusive social communication platform for the "2019 ** Radio and Television Spring Festival Gala", and the 2019 CCTV Spring Festival Gala was announced at the meeting.

Another year of happiness", Douyin will cooperate with CCTV Spring Festival Gala in all aspects of short-term publicity and social interaction, mobilize the majority of young people, face the global Chinese, replace comments with participation, guide attention with participation, and help the Spring Festival Gala spread.

In September, the Beijing Municipal Bureau of Market Supervision convened the heads of six Internet companies, including Douyin, to implement the "Yangtze River Fishing Ban."

"Fight non-broken chains" work e-commerce platform administrative meeting.

In January 2021, the "Douyin" platform was administratively punished.

In June 2021, Douyin was fined 30,000 yuan for providing prohibited content; On January 26, 2021, Douyin and CCTV Spring Festival Gala jointly announced that Douyin would become the exclusive red envelope interactive partner of the "2021 ** Radio and Television Spring Festival Gala".

This is the second time that Douyin has reached a cooperation with CCTV Spring Festival Gala after the 2019 Spring Festival Gala; On June 21, Douyin officially launched the web version of the internal test, and its official website page was also revised; On September 1, Douyin released a statement on further strengthening the "fan circle."

Announcement of special rectification of chaos.

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As long as you have your own store, you can sign up for this event.

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How to apply for the Douyin Good Things Alliance?

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Think clearly, your target audience, what you really need on Douyin, Douyin's recommendation mechanism is public.

The logic behind the TikTok algorithm: traffic pools.

Every Douyin account has a weight that is judged by machines and humans, which directly affects the traffic of the account.

1) Set up suspense at first glance to attract the audience's curiosity. For example, papi sauce: drink milk tea? I have countless reasons! (Praise Wan).

This has to be liked by fans, or fans charge money to let you recommend,

You mean to be popular, you can spend money if you want to be popular.

Douyin has one that can give you popularity. But you have to pay money, and being popular is to recommend you users who like similar content.

In our conventional words, it is like pushing, usually what type of content you watch more, then the next time will be according to your preferences to push content, not only Douyin, the vast majority**. APP has this mechanism, such as a treasure, and other shopping** These will be more experienced.

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Essentially, it can be seen as your ID card. However, cookies cannot be performed as **, do not deliver viruses, are proprietary to you, and can only be read by the server that provided them. A ** can only get information that it has placed on your computer, it cannot get information from other cookies, and it cannot get anything else on your computer.

Most of the content of cookies is encrypted, so the average user will appear to be a meaningless alphanumeric combination that only the server's CGI handler knows what they really mean.