What is Sports Sponsorship 5 and what is Sports Sponsorship

1. The General Administration of Sports of the People's Republic of China defines sports sponsorship as "the behavior of an enterprise to achieve corporate profits through the support of funds and resources for sports organizations and sports activities." Due to the increase in people's leisure time and the increasing development of communication technology, the above-mentioned "activities" have become an important part of economic activities in many countries, and their capital injections are very considerable.

Literature**. The Howell Report defines sports sponsorship as the support provided by an organization or individual to a sporting program, sports competition, or sports organization for mutual benefit. The report concludes by saying that sports sponsorship serves the sport as a whole, while also serving the people who participate in it.

Literature**. 3. Schneider believes that "sports sponsorship refers to a commercial relationship, which exists between the resource provider and the sports event (activity) or organization, the resource provider provides funds, resources and services, and the sports event (activity) or organization grants some rights and other elements that can obtain commercial benefits in return."

Literature**. 4. The so-called sports sponsorship refers to the provision of financial, in-kind, technical or related services and other support by enterprises for sports events or sports teams, and the organizers or sports teams of sports events allow sponsors to enjoy certain rights, such as naming rights, logo use rights and franchise sales rights, or conduct commercial publicity for sponsors in return.

Literature**. 5. Sports sponsorship refers to the process in which an enterprise establishes a certain connection with sports organizations, projects, activities, etc. through in-kind, capital and other means, so as to obtain the corresponding name and rights. Sports sponsorship is an effective way to socialize sports and make corporate (image) public, and it is the unity of economic and social benefits.

Literature**. 6. Sports sponsorship refers to an economic activity in which an enterprise provides assistance and support to organizations or individuals in the sports system, and the sponsor transfers part of its rights in return, and the two parties cooperate equally and benefit together. The main characteristics of sports sponsorship are as follows:

Sponsors contribute to sports in the form of money, goods, labor or technical assistance.

Literature**. 7. Chinese scholar Bao Mingxiao believes that sports sponsorship refers to a special commercial behavior with sports as the theme, support and return as the content, interest exchange as the form, and the purpose of achieving the goals of their respective organizations. Sports sponsorship in the true sense of the modern term arose in the 60s of the last century.

Literature**. Overview of Sports Sponsorship Effectiveness EvaluationThe concept states that sponsorship is an investment in cash or other form that allows the sponsor to receive a return on the commercial potential associated with the event, while sports sponsorship refers to an investment in sports. Sports sponsorship is aimed at a person (athlete), a game, a league, an association, a sports team and the broadcast of the game.

Literature**. 9. Sports sponsorship refers to the commercial behavior between enterprises and events centered on support and return exchange, equal cooperation and common benefits. The exchange of "support" and "return" is central.

Literature**.

Donate some black money to boring, worthless, and non-connotative activities.

1. Provide a good public relations environment.

Sponsors receive a number of benefits from event organizers, such as ticket distribution, which allows sponsors to use the event for PR activities. For example, sports sponsors can invite their clients and partners to sports events, providing a platform for sponsors to enhance their relationships and promote communication with their partners and customers, and creating opportunities for sponsors to discover new investments or new customers.

2. Sports sponsorship helps businesses enter a new market.

The image of the enterprise and brand refers to the sum of people's various views on the culture, quality, style, reputation, style, packaging and service related to it, and is also a decisive factor for the reputation, credibility and customer loyalty of the enterprise and its products. These perceptions come from people's direct and indirect experiences, and need to be accumulated and verified over a long period of time before they can be formed. As soon as a good image is formed, it has become the most valuable asset of the enterprise.

Especially today's market competition has shifted from product competition and competition to brand competition, therefore, the importance of brand is more prominent, and strengthening enterprise and brand building has become the primary goal of every enterprise, especially large and medium-sized enterprises.

3. Make a deep impression on the public.

In the process of sports sponsorship operation, the transfer of brand image is involved between the sponsor and the sponsor resource owner, and generally does not involve the transfer of ownership of the item. For example, if you sponsor a team or sporting event, the sponsor will receive the right to use the team and the event for branding and marketing. Because most of the sponsors are social organizations, individual athletes and specific events that carry out public welfare activities, their prestige and image will be linked to all the people around them, that is to say, the sponsor relies on the prestige or image of the sponsor.

In the practice of sponsorship marketing, the influence of the sponsored activity as an effective communication intermediary is an important factor affecting the brand equity of the sponsoring enterprise. On the one hand, carry out brand promotion and promotion, so that the target audience of the well-designed sponsorship brand can experience the sponsorship brand and its own identity, living habits and outlook on life.

and other similarities do not consciously affect the purchasing behavior of consumers; On the other hand, the transfer of most third-party corporate brand equity can be effectively enhanced through sports sponsorship. The advantage of sports sponsorship is that it can detach the brand's products from its tangible characteristics, condense the brand personality with the help of people's imagination, and convey the brand connotation, so as to establish a close connection between the brand and the target audience.

It can improve the brand's awareness, make the brand more affected, increase the value of the brand, and also improve the benefits of the brand. My understanding is that by sponsoring sports, you can make your brand more liked, and you can also increase the sales of your brand, increase the value of your brand, and make your brand get better benefits.

Because in this way, you can improve the brand effect and increase sales, and then you can also let more people know about the brand, you can buy the brand's products, and the sports business can complete the effect of mutual benefit and win-win interaction.

Sports is a very attractive sport, and in the field of sports, many sports have won our love, such as basketball, football, table tennis, etc. At the same time, many leagues were born, some of which were international leagues, and some of which were leagues hosted by countries themselves. There is a very interesting phenomenon, which everyone must know, in different leagues there will be some sponsors who sponsor sports, which can not only bring awareness to their brand, but also provide clothing and equipment support for the league.

Take the domestic CBA league as an example, since the birth of the CBA league, it has basically been sponsored by Li Ning Sports, which is currently a very well-known sports brand in China. The sports equipment is becoming more and more prominent, especially in the basketball equipment, whether it is some clothing or sneakers, it can provide good game support for athletes, so that athletes can play on the court without worry. Li Ning's strength is also very strong, so he chose to sponsor such a large league.

Because that's also a big amount for their group's expenses. The sponsors in the NBA league in the United States are more diverse, and many teams have jerseys sponsored by Nike. There is no doubt that Nike is a world-renowned first-class sports brand, but long before that, NBA jerseys were sponsored by other brands, such as Adidas.

The reason why these brands sponsor leagues like the NBA is because they want to get more attention, knowing that in a top league like the NBA, there are a lot of people around the world every day**. That's why they're sponsoring the league. When the players wore the clothes of their sponsors and fought the field, the seeds of the brand had been planted in the hearts of the subtle fans.

On weekdays, when shopping, I will give priority to this brand. The more these brands appear in front of the camera, the more impressive they will be in the minds of the audience. That's why these brands have to sponsor, and not all brands can sponsor these sports leagues, they have to have enough strength to get the league's permission.

Because if he doesn't have enough strength, the equipment he provides is not enough to support the competition of these professional athletes. It is also hoped that more excellent sports brands will appear in China in the future to sponsor more leagues.

<> brands choose sports sponsorship, improving brand awareness is the first priority, sponsoring sports, there are both players and audiences, and there are live broadcasts, recordings and the like, then the spread of the crowd and scope can be doubled, and if it is a high-profile event, then the value is higher!

Most of the sports events are held at the national or national level, which can be reflected in a timely manner to help the development of national sports and strengthen the body, realize the social value of the enterprise, and improve the height of the brand! Enterprise height! The sponsorship of major sports events, the direct fan-driven consumption brought by events and athletes is immeasurable!

Sports events as a whole are relatively strict, and being able to sponsor sports events is different from giving other sponsorships that reflect the brand and corporate height! Sponsoring a sporting event can increase the awareness of your brand among your target group, as well as a better understanding of consumer perceptions and the level of affection, loyalty and intimacy with your brand.

Advocacy and relevance, what is the opinion on the brand, in general, is a brand testing platform.

In the business sector, this is one of the most important aspects for companies that sponsor sports tournaments and are suspected of attacking money. Through a brand event as a publicity platform, in addition to showing its own strength and enhancing its brand image, it is more important to make it easier for on-site audiences and TV viewers to accept a brand through soft implantation, and to generate in-depth understanding of the rush and Zen simultaneously, so as to increase sales and market share.

purpose. At the same time, the incentives for the first chain, the establishment of databases, the development of new markets, and the development of employee skills can also achieve better benefits.

With the increase of sports sponsorship opportunities for enterprises, and sponsorship is both opportunities and risks, this requires enterprises to be able to assess the situation, screen and position many helpful opportunities, and require enterprises to evaluate sponsorship opportunities and measure the degree of sponsorship realization. The evaluation of sports sponsorship also includes a pre-evaluation and a post-evaluation.

It can arouse people's attention to the wide group, and it can also promote the development of sports, help others to keep fit, provide knowledge of sports, help promote the progress of Shenli orange sports, and train athletes.

It can improve the enterprise economy, increase the popularity of the industry, open up their own business routes, and the type can be a good way to advertise the false car, improve sales performance, and reduce the resistance of ordinary people to business praise and praise.

In this way, there will be a good image, because Chinese people actually like sports very much in life. If you find some sponsorship of the body, it will make the brand shine brightly, and it will leave a good impression on people.

Because this can improve the brand's popularity, can also increase the brand's sales, can also improve the brand's reputation, can also be trapped to improve the brand's reputation of Wang Cong, can also make the brand more popular with people.

I think there are many benefits, it will increase the sales volume of the brand, it will also improve the popularity of the brand, and it will also make the brand go out of the world, such as if the hail cracked fruit is very good, it will make more people like the brand, so I think there are many benefits of the source of closure. And I think these brands are very good.

This kind of trembling balance can make people know more carefully about the brand, but it can leave a good impression and open up more markets, I think it is very good, can better develop sports.

I support it very much, this can increase the income of some athletes, it is good for athletes, these athletes are very good, they can promote positive energy, they can establish a prudent and correct values, it is a good influence.

Risks aside, let's just say that the first reputation is good:

Accurately target target customer groups.

Subtly, it occupies the industry brand highland in the minds of consumers.

The exclusivity and contrast in the competition, there is a situation where there is no other, and the superior is immediate.

The rolls are several grades lower than this cigarette......

Sports sponsorship refers to the process in which an enterprise establishes a certain connection with sports organizations, projects, activities, etc., through in-kind, financial and other means, so as to obtain the corresponding name and rights;

Sports sponsorship is an effective way to socialize sports and make corporate (image) public, and it is the unity of economic and social benefits.

Filial piety sports sponsorship refers to an economic activity in which an enterprise provides assistance and support to organizations or individuals in the sports system, and the sponsor transfers part of the rights in return, and the two parties cooperate equally and benefit together;

Sports sponsorship has the following main characteristics: the sponsor contributes to the sport in the form of money, goods, labour or technical assistance.