What is a sponsor and what does sponsorship mean

Sponsorship refers to the act of providing financial support to certain activities (sports, arts, social groups) in order to achieve its own goals (to obtain publicity effects). Sports sponsorship refers to the provision of financial, in-kind or related services and other support by an enterprise to a sports event or sports team, and the sports event organizer or sports team in return for allowing the sponsor to enjoy certain rights belonging to it (such as naming rights, logo use rights, franchise sales rights, etc.) or conducting commercial publicity (such as advertising) for the sponsor.

The essence of sponsorship is the exchange and cooperation of resources or interests between the two parties. Therefore, a successful sponsorship must be mutually beneficial and mutually beneficial, and it is also subject to the legalized market economy. Sponsorship is not just about "selling advertisements" or "naming rights", but a deep cooperation between the two sides in the reallocation of resources.

Sponsorship is "the payment of cash or its equivalent to an asset (usually sports, arts, entertainment, or events) for the purpose of obtaining a potential commercial opportunity that can be exploited by that asset" for the primary purpose of facilitating marketing communications.

In layman's terms, in the case of sports events alone, sponsorship means that a company spends money (or equivalent) to buy the sponsorship rights of an event, and has the right to use the relevant assets of the event to promote its own products or brands.

Sponsors can use jersey advertising, venue advertising, TV commercials, on-field events, customer hospitality, sales promotion, and many other ways to increase product sales or enhance brand image.

Sponsors, they pay money, and here they lose money. That's what we often say: lose money for a shout.

But through some kind of influential activity or movement, for the product or enterprise to increase the popularity, they can improve the quality of the product, or increase the sales of the product, to achieve the purpose of making money. But in the end, it's the consumer who pays the bill.

It is the party that contributes the funds for the event, and the organizer will generally give him the naming right.

It's about funding entrepreneurs.

It's better to communicate more like it.

With the development of social software, likes are becoming more and more inseparable from our lives.

a Different people like it.

b has a different point of view, 8 some people think that it enhances affection, . .Others think it's just perfunctory.

i On the web, about likes.

n Doubts and affirmations coexist.

Meaning of sponsorship:

Help; Support (now mostly refers to financial help): All the money is used for rural education.

Pinyin: [ zàn zhù ].

Citation: Zou Taofen, "Experience" 12: "The deep friendship and enthusiastic sponsorship I have received is very rare, but there is still a need for considerable methods on a regular basis. ”

Synonyms of sponsorship:1. Agree [ zàn tóng ].

Approve; Agreed: The whole plant staff is unanimous in this reform.

Ye Shengtao, "Ni Huanzhi" 22: "A round of warm applause expressed heartfelt approval of this method. ”

2. Help [ fú zhù ].

Help: The old and the weak. Difficult households.

Ba Jin, "Home" 31: "He voluntarily took over the burden from his father's shoulders and made it his goal to help his younger siblings. ”

Sponsorship means to support and assist. sponsor is a Chinese word, pinyin zàn zhù, which means to support and assist. Sponsorship is a kind of public relations special activity in which a social organization provides funds or materials to a certain social cause or social activity in the form of donations.

Sponsorship is a kind of contribution to society, a kind of credibility investment and emotional investment, and is one of the most effective ways for enterprises to improve the social environment and social relations.

Development: With the development of the market economy, sponsorship has become a commonly used commercial means, such as sponsorship in film and television dramas, sponsorship of large-scale sports events, etc., which are not public welfare, let alone donations, but in order to obtain excess sponsorship returns.

There are four purposes of sponsorship, namely, the pursuit of news effect and the expansion of social influence; Enhance the effect of advertising and improve economic benefits; Connecting with the public and improving social relations; Improve social benefits and establish a good image.

Sponsorship is a kind of public relations special activity in which social organizations sponsor social undertakings or social activities free of charge in the form of providing funds, products, equipment, facilities and free services. Sponsorship is an act of contributing to society, a kind of credibility investment and emotional investment, and is one of the most effective ways for enterprises to improve the social environment and social relations. The sponsorship of any social organization will have its own specific purpose, which can be summarized into four main types:

1.Advertise through sponsored campaigns to enhance the persuasiveness and impact of your ads. On the one hand, sponsorship activities can be used as a carrier of advertising to benefit the public and win the general favor of the public; On the other hand, the effect of advertising can be improved through the "naming rights" obtained through sponsorship.

2.Establish a good image of the organization caring about social welfare undertakings. Modern enterprises should not only make profits, but also assume certain social responsibilities and obligations.

Sponsoring social activities is one of the ways in which companies show their responsibilities and obligations to society. The development of sponsorship activities helps enterprises to win the support of the community and the community, so as to create a relatively relaxed social environment for the survival and development of the enterprise organization.

3.Cultivate a good relationship with the public. Holding sponsorship activities closely related to the public can effectively cultivate the feelings between social organizations and the public, enhance the friendship between each other, strengthen the ties between the two sides, and make the public identify with social organizations in their hearts.

4.Create news effects, expand the awareness of social organizations, and improve the reputation of organizations among the public.

Sponsorship refers to an investment behavior in which a company provides financial support to certain event organizers in order to achieve its own goals (to obtain publicity effect or brand value-added). This investment needs to generate a corresponding commercial return for the sponsor.

Sponsorship is a strategic marketing investment by the sponsor, which means that the event organizer must treat the sponsor as a business partnership.

Classification of sponsorships.

Sponsorship is usually divided into cash sponsorship and in-kind sponsorship. Enterprises are often more willing to sponsor in kind, because sponsorship in kind can reduce the cash pressure of the sponsoring company, while reducing the inventory pressure and cost of the product, but for the event organizer, the items sponsored in kind are best needed by the event and can be used to reduce the direct expenditure cost of the event. Lenovo Group sponsored all the computers needed during the Beijing Olympic Games, which is a kind of in-kind sponsorship.

In some cases, in-kind sponsorship is limited to the organizer's right to use the item during the event, and the organizer needs to return the item to the sponsor after the event, for example, all the guest reception vehicles of the 2nd World Buddhist Forum held in Wuxi in March 2009 were provided by FAW Audi, and the organizer needs to return all the vehicles after the event. In 2005, during the "Super Girl" event, the Xuangong Hotel in Wuhan provided free access to 180 rooms.

1. The scope is different:

Broadly speaking, a partner is part of a sponsor. Sponsors are divided into three parts: partners, general sponsors, and merchants. In a narrow sense, it is to treat the three separately.

2. The means are different:

The partner is a relatively high-level cooperative relationship, the two sides have a common goal, and for the common goal of challenging improvement plan, the two sides trust each other, share risks, share information, joint development, creation. Sponsorship is an act in which an enterprise provides financial support to certain activities, sports, arts, and social groups in order to achieve its own goals (to obtain publicity effects).

The difference between a partner and a sponsor is that the scope is different and the means are different.

The scope varies, and in a broad sense, the partner is part of the sponsorship. Sponsors are divided into, partners, general sponsors and merchants. In a narrow sense, it is to treat the three separately.

The means are different, the partner is a relatively high-level one-China cooperative relationship, the two sides have a common goal, and for the common goal of challenging improvement plans, the two sides trust each other, share risks, share information, joint development, creation. Sponsorship is a group of sports, arts, and social organizations that companies offer to certain activities in order to achieve their goals (to obtain publicity effects).

An act of providing financial support.

The meaning of partner is as follows:

1. Develop long-term and reliable cooperative relations;

2. The relationship is determined by an explicit or oral contract, which is mutually confirmed by both parties and communicated accordingly at all levels;

3. Both parties have a common goal and a challenging improvement plan for the common goal;

4. The two sides trust each other, share risks and share information;

5. Co-development and creation;

6. Measure the performance of cooperation with strict standards and continuously improve.

Partnership is the highest level of cooperative relationship between people or between enterprises, on the basis of mutual trust, to achieve common goals based on mutual trust. Sponsorship refers to the act of providing financial support to certain activities (sports, arts, social groups) in order to achieve its own goals (to obtain publicity effects). Sports sponsorship refers to the provision of financial, in-kind or related services and other support by an enterprise to a sports event or sports team, and the organizer or sports team of a sports event in return for allowing the sponsor to enjoy certain rights belonging to it (such as naming rights, logo use rights, and franchise sales rights, etc.) or to carry out sales and filial piety (such as advertising) for the sponsor.

The essence of sponsorship is the exchange and cooperation of resources or interests between the two parties. Therefore, the sponsorship of a successful rock infiltration must be mutually beneficial and mutually beneficial, and it must be a market economy governed by the law.

Left and right.

Explanation of sponsorship.

support]

support and assistance have been sponsored by all walks of life and explained in detail to help; In the tank. Southern Dynasty Liang Huijiao "The Legend of the High Monks" *2 Dao'an: An is a narrow White Horse Temple, which is a more established temple, called Tanxi, that is, Qinghe Zhang Yin's house.

The wealthy elderly, and with the addition of sponsorship, built a five-story tower with a house of 400. Song Zhouxuan's "Farewell Chronicles of the Qing Dynasty" reads: "Cover and advocate it, make it successful, and sponsor it in Anzhong, so it will cause disaster to China."

Zou Taofen, "Experience" 12: "The deep friendship and enthusiastic sponsorship I have received is very rare, but there is still a need for considerable methods on a regular basis. ”

Word decomposition Explanation of like Like (like) à help, auxiliary: sponsorship. Thumbs up.

Zanxiang (assist). Zali. Approve;

Presiding Etiquette : Praise and Praise. Praise, praise:

Praise. Approbation. Praise.

Praise and (?.)Praise. Admiration.

Praise words. Praise. Praise.

A genre used to glorify a character: the little praise. Like likes.

Explanation of help help ù help synergy, auxiliary: auxiliary . Help;

Aides. Helpful. Aiding and abetting.

Pull out the seedlings to help them grow (僴). To have one’s hands tied. According to legend, it was the rent system of the Yin Dynasty.

Help ú ancient with "hoe", remove. Radical: Force.