Give examples of the aspects in which the public consciousness of the PR subject is embodied

The basic content of the modern concept of public relations is mainly manifested in:

1. The concept of shaping the image;

2. The concept of improving credibility;

3. The concept of serving the public;

4. The concept of mutual benefit;

5. The concept of coordination and communication;

6. The concept of public relations for all employees;

7. Based on the long-term concept;

8. Pay attention to the concept of benefits (pay attention to the economic benefits of the society, pay attention to the ecological benefits of the social oak branches, and pay attention to the benefits of spiritual civilization).

The basic characteristics of public relations can be summarized in six aspects:

1) Targeting the public.

Public relations is the relationship between a certain social organization and its related public. Social organizations must focus on their own public in order to survive and develop. Planners and implementers of public relations activities must always be guided by the public interest.

2) Aim for reputation.

Shaping the image is the core issue of public relations. The basic goals of an organization's image are twofold, namely visibility and reputation. The so-called visibility refers to the degree to which an organization is known and understood by the public, as well as the breadth and depth of social influence.

The so-called reputation refers to the degree to which an organization has gained public trust and praise, as well as the beauty, ugliness, good, and bad of its social impact. Establishing a good image of the organization among the public is the fundamental purpose of public relations activities.

3) Based on the principle of reciprocity.

Public relations is based on a certain relationship of interests. In order for a social organization to receive long-term support and cooperation from relevant organizations and the public in the process of development, it must pursue the principle of reciprocity, which should not only achieve the goals of the organization, but also benefit the public.

4) Take a long-term approach.

If a social organization wants to leave an indelible organizational image on the public, it is not something that can be achieved overnight, but must go through long-term, planned, and purposeful hard work.

5) Sincerity as a creed.

Fact-based is one of the basic principles that must be followed in public relations activities. Social organizations must create an honest image of themselves in order to gain the trust of the public. Sincerely, the gold and stone are open; Sincerity can move mountains; Passion can make all things happen; Sincerity produces the greatest persuasiveness.

Only sincerity can win cooperation.

6) Use communication as a means.

Without communication, the relationship between subject and object would not exist, a good image of social organization would not be created, and mutual benefit could not be achieved. To put public relations goals and plans into practice, only the process of two-way communication is the complete process of public relations.