Why are there so many copycat brands in China?

In China, the copycat technology really makes people cry and laugh, and it must be very angry to buy a copycat, because after all, it is a fake, but then I think it's funny, because you have to praise China's copycat technology is really getting more and more powerful, I think many people must have bought copycat products.

Why are there so many copycats in China? First, borrow the brand. The general copycat products are imitations of some more classic brands, and they are also very best-selling brand products, among which the most copycat products are food and clothing.

A true brand manufacturer will definitely have a quality assured product, coupled with a strong brand influence and household name brand advertising, so the product and brand will be known quickly and the sales will be good. Some unscrupulous manufacturers are interested in this, so they imitate products under the banner of others, and may make some small changes in the trademark to be new products, in fact, they are still selling through the reputation of regular manufacturers, and the quality is still very good, some foods can not be eaten at all, but they are still sold in the market.

Secondly, low investment and high returns. The general cottage products are of very poor quality, so the workmanship is very rough, there is no very meticulous to do, and the raw materials are also very poor, of course, the investment is very small, there is no need to spend anything. However, with the help of the compelling regular brand, sales have indeed risen all the way, so the profit is very considerable.

Many people feel that ** is too expensive and don't have so much money to buy, so they simply buy some copycat products, but after buying a copycat, there will be a deep feeling of being deceived, because the quality is really poor. So try to buy things as much as possible, and there is also a guarantee, if there is any problem, you can still find the manufacturer, it is really reassuring.

I have also bought copycat products before, and I spent 800 yuan to buy a copycat mobile phone, at the time I felt as if I had picked up a leak, I thought it was very cost-effective, and only later did I know that it was fake, copycat products, really angry, so I hate copycats very much, and I hope everyone can have a pair of discerning eyes to distinguish the true from the fake.

This problem is very complex, and there are many reasons behind it, as a senior marketing planner, from the perspective of corporate marketing, analyze a few reasons for personal understanding:

First: copycat brands do not need to educate the market, directly in the mature market, cut in a low-cost way, and can quickly see the benefits.

This is well understood, all original, innovative product brands, have to go through a long process of research and development and repeated trial and error, this process for enterprises, time-consuming, costly, entrepreneurs invest a steady stream of funds for development and innovation, but also face more than half of the probability of failure, many enterprises are about to develop before the results are about to be developed, due to the rupture of the capital chain and declared bankruptcy. <>

And the copycat brand, the simple understanding is: others have done it successfully, I will imitate it. Compared with the original, imitation is much simpler, less time-consuming, and less manpower, so the cost is very low.

In addition, the original brand has stimulated the needs of consumers, and the copycat brand only needs to meet the functional part of the function on the basis of much lower sales, so as to quickly sell and occupy the market.

Second: In addition to weak R&D strength, the mentality of business owners who are eager for quick success is also crucial.

For example, many companies in Japan and the United States can calm down in one field, accumulate and research and develop over the years, and eventually become the most competitive unicorns in this field. On the one hand, Chinese enterprises have a large burden of survival, on the other hand, business owners hope that the input can be produced quickly, and they are not willing to wait, and even do this field themselves, and suddenly see that other fields, such as real estate can make money, they will take away the funds to engage in real estate, this kind of behavior to make money for the sake of making money, it is difficult to make an original brand.

Third: In terms of mechanism, many loopholes in the Chinese market have allowed copycat brands to exploit loopholes and gain great benefits.

Although there has been some improvement, for many years, the protection of original copyright patents in the Chinese market is still relatively weak, and for businessmen, it can easily make a profit, and no one wants to be so troublesome, right?

However, we believe that with the increase in the protection of originality and innovation, as well as the improvement of technical level, there will be more and more original Chinese brands, and copycat brands will gradually decrease. What do you think?Feel free to leave a message.

The consequence of counterfeiting someone else's brand is that counterfeiting another person's brand is an act of infringing trademark rights, and the right holder should be compensated for the loss, and the administrative department for industry and commerce may also have the right to investigate and deal with it according to lawwhere a crime is suspected, it shall be promptly transferred to the judicial organs for handling in accordance with law.

Article 60 of the Trademark Law of the People's Republic of China Where any of the acts listed in Article 57 of this Law infringes upon the exclusive right to use a registered trademark, and a dispute arises, the parties shall resolve it through negotiationIf the trademark registrant or interested party is unwilling to negotiate or fails to do so, the trademark registrant or interested party may file a lawsuit with the people's court or request the administrative department for industry and commerce to handle the matter. If the administrative department for industry and commerce finds that the infringement is established, it shall order the infringing act to be stopped immediately, confiscate and destroy the infringing goods and tools mainly used to manufacture the infringing goods and forge the registered trademark logo, and if the illegal business turnover is more than 50,000 yuan, a fine of not more than five times the illegal business turnover may be imposed, and if there is no illegal business revenue or the illegal business revenue is less than 50,000 yuan, a fine of less than 250,000 yuan may be imposed. Where there are two or more acts of trademark infringement within five years or other serious circumstances, a heavier punishment shall be imposed.

If the sale of goods that are not known to be infringing on the exclusive right to use a registered trademark can prove that the goods were lawfully obtained by the person and explain the supplier, the administrative department for industry and commerce shall order the sale to be stopped.

When a brand makes a certain influence in life, a lot of copycats will come out immediately, don't you say, imitations are quite similar, daily consumption and shopping, consumers must keep their eyes open, go to regular supermarkets to buy things, don't be greedy, let's take a look at which copycat brands Wang Laoju?

Copycat Puma. Wangzi has become a wangzi.

This package was almost bought wrong, take a closer look, yes? Green jade.

Kang Shuai Fu Zhou Zhu brand laundry detergent.

Excited Starbucks to be like this.

This Adi must be very stylish.

It's a good Oreo, but the packaging is the same.

Annoying, there may be security issues.

1. The real economy. There are three main harms of counterfeit and pirated goods to the real economy, Lu Rangxiao infringes on the intellectual property rights of the country, disrupts the market by fighting the first war, and evades taxes to reduce the financial revenue.

2. Infrastructure construction. The tax on the sale of counterfeit and pirated goods is low, which lowers the country's tax revenue. According to the report, the global cross-border sales tax dislocation loss reached 89 billion US dollars, and the investment in infrastructure construction such as schools, hospitals, and roads has also shrunk significantly.

3. Investment and innovation. Foreign direct investment (FDI) is a key channel for capacity gains, and many companies avoid countries and regions where counterfeiting and piracy are rampant when investing in and exporting technology. Lack of IP protection will inevitably weaken the country's attractiveness to foreign direct investment, especially in the manufacturing and pharmaceutical industries, which are more sensitive to IP protection.

4. Social order. Counterfeiting and piracy are criminal activities in their own right, but they also support broader criminal activities by providing illicit funds. According to the ICCBASCAP report, counterfeit products are directly proportional to the growth rate of social crime, which was 1% in 2009.

5. The safety of people's lives. Counterfeit goods do not meet the regulatory standards and production specifications of legitimate products, and the use of counterfeit goods seriously affects the safety of people's lives. Statistics show that in 2012, more than 10,000 people died from alcohol poisoning in Russia, mainly due to the consumption of alcohol containing large amounts of counterfeit alcohol.

The harm of counterfeit medicines is even more serious, with the World Health Organization (WHO) estimating that counterfeit drugs account for 10 to 30 per cent of the pharmaceutical market in developing countries. According to the American Academy of Tropical Medicine and Hygiene (ASTMH), non-compliant and ineffective antimalarial drugs killed 120,000 children under the age of 5 in sub-Saharan Africa in 2013.