How to carry out the adopt agriculture model that prevails in the country

The adoption model is a new growth point of the agricultural economy

Adoptive agriculture is a type of contract farming, which refers to a risk-sharing and benefit-sharing production mode reached between producers and consumers, that is, the so-called adopters. Consumers pay for production in advance, and producers provide consumers with green, organic food. Realize the direct connection between rural areas and cities, land and dining tables.

To put it simply, the farmer gives the land, and the adopter pays the money to grow the products that the adopter wants.

Consumers can work on their own, experience farming life, or be a hands-off shopkeeper for farmers to plant according to their requirements, and they can remotely monitor the growth of their adopted land, fruits, vegetables, and livestock.

How to do a good job in the marketing of "adoption agriculture"?

"Adopt agriculture" is a process of continuous exploration, and we should adjust our focus and seize new selling points in a timely manner based on practical experience to meet customer needs.

Exploring new areas of adoption and guiding customer needs:

Consumers are often passive and often unable to say what they really need. At this time, professionals need to respond to the needs of consumers in a timely manner according to their performance. In this way, the business model that continues to develop and supplement the connotation can go further.

Continuously improve the level of characteristics and sublimate customer needs:

Quality and service are the basics of operations, but this is something that every attentive business can do. Characteristics are the key to increasing user dependence and cohesion.

On the whole, the "adopt agriculture" model is still in an exploratory stage in China, and there are many selling points worth excavating, which is likely to become the next new outlet for agriculture.

The development of "adoption agriculture" should be based on the order-based output of ecological products, and then fully tap the potential of rural tourism, cultural and creative agriculture, pension and education.

Because the most stable market is people's demand for healthy food, ecological products are like the foundation of "adoption agriculture", and only when the foundation is firmly established can a house be built on it. The right marketing approach can often be the key to breaking the ice and getting out of the predicament.

It is based on the yearning of some urban people for pollution-free vegetables, and it is also a review of traditional agriculture and rural memory, that is, to open a large-scale family farm in the countryside, and then open a piece of land on the farm, divide it into several parts, and then let the city people adopt, you can plant yourself, you can also entrust, that is, let the city people feel the pastoral farming culture, and can experience the joy of pastoral life, the most important thing is to eat the reassuring vegetables grown by yourself. At present, many of them have been carried out in many economically good areas and in the countryside near cities, and the results are not bad.

However, if you want to develop adoption agriculture, you must also have a lot of conditions, the first is to be the best place for rural tourism, so as to attract more tourists to feel the fun of leisure agriculture.

The second is that it is best to be on the edge of the city, to have a good transportation advantage, it is best to be out of the city within 30 minutes away, which is more conducive to the travel of people in the city, that is, to have a fun and experience, if the distance is too far, it takes a long time, consumes more, it will feel that the gains outweigh the losses, once or twice there is a sense of freshness, but after a long time, it will give up arable land.

The third is to provide more services to the owners of agricultural adopters, not only to improve the services of planting technology, but also to improve the necessary agricultural tools, as well as fertilizer and seeds, etc., whether they are non-repaid or leased. The most important thing is to use the Internet or the agricultural product network to serve the owners, sometimes the owners do not necessarily come to the countryside every week, but the vegetables planted are seasonal, which requires a network service, and the adopted agricultural products are delivered to the owner's home in a timely manner This is a key.

Of course, there are still many things to be done to start adoption agriculture, and it is a comprehensive service system, all of which are indispensable.

What is Agricultural Adoption?

Agricultural adoption, consumers pay for production in advance, and producers provide consumers with green and organic fresh food, which is the latest agricultural development model developed in the past two years. The model of "agricultural adoption" has the characteristics of risk sharing and benefit sharing, and breaks the barriers of high-quality agricultural products directly to the public's table, and better realizes the direct connection of land to the table.

Now the implementation of "agricultural adoption", no longer let agriculture have the attributes of the primary industry, and even can be in-depth interaction with tourism, pension, culture and other industries, the citizens of different cities as the market target, the characteristics of agricultural products, tourist attractions and other packaging combination, to provide more and better choices for the adoption of customers.

What are the specific agricultural adoption models?

In recent years, due to the rapid popularization of the Internet, two models of agricultural adoption have been formed:

One is the traditional adoption model.

Those who need agricultural products can go to the agricultural industrial park or agricultural base to select a certain field or a certain product, and they can personally participate in the labor, or they can entrust the supporters to carry out production management according to their own requirements;

The second is the Internet + adoption agriculture model platform. In fact, agricultural adoption is a kind of sharing economy, but at the same time it is also a model of private order system, which we can call the budget agriculture model, which is mainly to provide customers with agricultural product customization and sell in advance for customers. Adopting agriculture and infiltrating it into other areas on the basis of innovation will certainly play a huge role.

Adoptive agriculture is a new agricultural development model developed in recent years, in which consumers prepay production costs, and producers provide consumers with green and organic food. The model of adoption agriculture has now formed two models, one is the traditional adoption model, and the second is the Internet and adoption agriculture model platform.

Adoption of agriculture is a new way of agricultural and animal husbandry products in the Internet + era, its emergence enables urban residents to enjoy the natural pollution-free environment in the mountains through mobile phone software, poultry, livestock, and even wild boars, pheasants and other wild boars, pheasants and other wild animal husbandry products, as well as rice, vegetable and fruit products.

Adoptive agriculture is a production cost prepaid by consumers, and it is an emerging agricultural development model that has developed in recent years. Because this model is more wasteful. There is already a relatively advanced development model, and with the advancement of the Internet, adoption agriculture has become a sharing economy.

What is Adoption Farming?

Adoption agriculture is a development model of order agriculture, and it is also an innovative sales model in the Internet era, which generally refers to the fact that consumers provide consumers with green and healthy agricultural and sideline products by prepaying production costs, and realize the direct connection between rural areas and land and tables.

To put it simply, the adopter adopts the animals, plants and other agricultural products on the farm through the adoption of the agricultural platform, that is, the adopter pays money, the farmer goes out of the land, and cultivates the agricultural products that the adopter wants, the adopter can cultivate by himself, experience farming life, or be a dump shopkeeper to let the farmer plant according to his requirements, and the adopter can check the growth of the land, fruits, vegetables, poultry and other things he adopts through the Wukong adoption agricultural platform 24 hours a day.

While experiencing urban farmers, adopters can ensure that they can eat healthy agricultural and sideline products, which has achieved such an adoption model and has won the welcome and recognition of more and more consumers.

This is a new type of agricultural method, so that is to say, farmers to some customers breeding, that is, a way of directional breeding, using the form of the Internet.

Personally, I think that "adopting" agriculture is operable, consumers and producers share the risk, and the joy of receiving the goods together, which can achieve the effect of scientific planting to a certain extent, and prevent waste or scarcity of products due to asymmetry of information.

Operability. The adoption rules and the rights and interests of both parties will be transparent, and the adoption method can be developed for a long time.