How to evaluate the development of the advertising industry? How to view the development of advertis

Nowadays, there are more and more advertisements, which makes many advertising merchants make a lot of money. But at the same time, more and more forcibly implanted advertisements have given the audience a very bad experience, and the main reason for watching TV from the mobile app is because there are fewer ads, but now the audience has watched more ads, just like watching TV, there is a bad experience.

I think if I want to evaluate the development of the advertising industry, then in my opinion, the development of the advertising industry is very promising, because now a lot of products need to enter everyone's field of vision through advertising, and for us now, advertising is also a very good way to see some products, so I am very optimistic about its development.

In my opinion, the current advertising industry is in a period of rapid development, and there are considerable prospects for development. In the Internet era, information transmission is more rapid, and people are increasingly dependent on the information disseminated by the Internet.

I think the development of the advertising industry is very fast, now if you want to launch a product, you have to get higher visibility through advertising, advertising is indispensable, if your product doesn't even have advertising, then no one will know your product, now most of the advertisements will invite popular stars to shoot, in order to gain higher popularity.

My idea is: with the continuous development of big data technology, the data of each ** will be opened, the online and offline data will be integrated, and each user will be outlined in three dimensions. Advertisers will know who to pitch each of my ads to and to whom each of my ads is pitched.

All in all, in the past, billboards were set up at the entrance of any shopping mall, but now it is the Internet to find some more popular celebrity programs to advertise, and there is traffic.

Now the advertising industry is developing too rapidly, basically pervasive, all kinds of software are everywhere advertising promotion, many businesses in advertising investment is not soft, whether it is TV or the Internet is full of advertising, the future development is also a great potential, product promotion is to see the advertising traffic.

I think the development of today's advertising industry is very rapid, after all, with the continuous development of the Internet, the advertising industry is developing rapidly. Then there is the advertising industry, the development is also accompanied by the development of many industries, such as the promotion and dissemination of new products need the help of the advertising industry to make it promote and disseminate.

The development of the advertising industry is indispensable in the future, of course, now, because the current society is discovering very quickly, all kinds of products into our lives, but there are some things that we are not exposed to, so now advertising can reflect its importance, can make people more aware of the usefulness of the product and a series of information.

The development of the advertising industry is actually in line with the development of society, because now there are a variety of products emerging in the society, so these products in order to get the attention of consumers, so they will invest a lot of money in advertising bombardment, which has also led to the rapid development of the advertising industry.

I think with the development of the times, the development of the advertising industry is getting better and better, because many times we need advertising to promote our things, so the current advertising industry is also more and more valued by people, at this time we should vigorously promote the development of some such disciplines.

Major listed companies in the industry:Huayang Lianzhong (603825), Shengguang Group (002400), Tengxin (300392), etc.

Analysis of the scale of China's Internet advertising market, China's Internet advertising industry, etc.

- Market size: In 2021, the scale of China's Internet advertising will be close to 550 billion yuan

In 2020, the size of China's online advertising market will be close to 500 billion yuan, with a year-on-year growth rate. In 2020, the growth rate of China's online advertising market slowed down significantly, mainly due to the impact of the epidemic, and some brands reconfigured and planned their online advertising budgets. As the market confidence of brands continues to recover and business activity further increases, preliminary statistics show that the scale of China's Internet advertising in 2021 will be close to 550 billion yuan.

Although the Internet advertising market is developing rapidly, there are still many pain points in its development process.

- Pain point 1: There are more short-sighted behaviors

In the process of development of the Internet advertising industry, there are many short-sighted behaviors for the sake of traffic or click-through rate, such as: fraudulent clicks, forced advertisements and false advertisements. The specific analysis is as follows.

- Pain point 2: disorderly competition and bidding ranking disrupt the market order

In the process of development of the Internet advertising industry, some of the first to increase advertising revenue, seize market share, resulting in disorderly competition in the market, and some of the first to adopt the method of bidding ranking to determine the ranking of online search results, resulting in market chaos. The specific analysis is as follows.

——Pain point 3: There are technical problems that have not yet been broken through

In the process of development of the Internet advertising industry, there are still problems in terms of technology: imperfect infrastructure construction, lack of creativity and characteristics, and lack of reserve talents.

——Pain point 4: The regulatory mechanism is not perfect

In the process of development of the Internet advertising industry, there are still problems in terms of supervision: lack of third-party certification, imperfect access mechanism, and legal applicability.

On the whole, the Internet advertising market is currently booming, but there are still many problems to be solved in the development process, and with further regulation and rectification, the entire Internet advertising will also show a more healthy and orderly state.

The above data refer to the Prospective Industry Research InstituteAnalysis report on market prospect and investment strategic planning of China's Internet advertising industry